Home / Industries / Real estate / Real estate agents
Industries · Real estate · Real estate agents
Rent fewer portal leads. Get more buyers who ask for you by name.
A strategist calls you in one working day.
A buyer who finds you on a portal belongs to the portal, and one who searches your name belongs to you. For real estate agents, brokers and channel partners, PromotEdge sets up your Google profile, listings, video tours and WhatsApp follow-up.
So more buyers call you directly, and more site visits end in a closing.
You sell trust in yourself before you sell any flat. Before buyers call, many search your name, read your Google reviews and scroll your Instagram. If they find nothing, they call the next broker.
The Real Estate (Regulation and Development) Act, 2016 (RERA) covers anyone paid to introduce buyers and sellers "through any medium". So an Instagram page that finds buyers for a commission can count. This is general guidance, not legal advice.
We start with one area, one property type, one kind of buyer. Paid campaigns are on our real estate lead generation page, and developer launches on our real estate marketing page.
A profile for each public-facing agent, in your own name.
Google Business ProfileGoogleOne page per property: carpet area, price band, video tour.
Short tours, and live walk-throughs for buyers abroad.
YouTubeAsk every client after closing. No gifts for reviews.
GoogleOpt-in at first enquiry, lists by budget and area, quick replies.
WhatsAppAds from the developer's approved creatives, near the project.
MetaGoogle AdsSite visits and closings by source, next to cost.
A credentials deck for developers' sales heads.
Tick what you already have. The rest is where we can help.
| What you need | What we do | Services involved |
|---|---|---|
| A name buyers trust | Your area, property type and buyer, said plainly. A short bio and deals closed, shown with clients' permission. | Branding, Photography |
| Found when buyers search your area | A Google profile for each public-facing agent, and a review request after every closing. | Local search, Reviews |
| Listings that earn the visit | One page per property: carpet area, floor, facing, price band and a short video tour. Sold flats are marked sold. | Website design, Video |
| Follow-up that doesn't annoy | Opt-in at the first enquiry, lists by budget and area, replies within minutes. After hours, a chatbot asks the first questions. | WhatsApp, Chatbots |
| Counting closings | CRM stages from enquiry to site visit to closing, and a monthly report of commission against spend, by source. | CRM |
RERA asks agents to register and to quote their number in every sale. It also bars misleading statements.
Under RERA, Section 9 says no agent shall help sell in a registered project without registering. One registration covers the whole state or union territory, and the number must be quoted in every sale. Section 10 bars misleading statements, and Section 62 allows a penalty of up to 5% of the property's cost.
Source: Real Estate (Regulation and Development) Act, 2016, sections 9, 10(c) and 62, text on the Haryana Real Estate Regulatory Authority site, read 10 Oct 2026 (https://haryanarera.gov.in/admincontrol/acts)
Our view: a buyer asks a friend, searches your name, reads your reviews, then asks for your RERA number before calling. Many compare two or three brokers first. They drop out when your profile shows nothing, or when answers come slowly.
You can register with your state authority, quote the number in every sale, and keep each developer's written go-ahead. The commission terms and the developer's brand are not ours. We cannot make an owner or a developer give you a mandate.
We start with one area, one property type and one kind of buyer, because a small test shows what pays. We count site visits and closings, because leads alone mislead. We run it for six to eight weeks, then add the next area.
MahaRERA: the Maharashtra authority, where buyers search registered projects and agents.
NAREDCO: a self-regulatory body set up in 1998 under the housing ministry.
CREDAI: calls itself the apex body of private real estate developers, whose projects many agents sell.
Source: Official sites of each body, read 10 Oct 2026
Not sure whether a portal still pays? Share your last three months, and we'll check it together. Check it together
“Portal leads cost us every month, and the buyer has called four other brokers.”
Track each portal to closing for two or three months and keep the ones whose commission beats their cost. Spend the savings on your Google profile, listings website and referrals.
“We're a channel partner. Can we run ads with the developer's logo?”
Only with the developer's written go-ahead, using its approved creatives. Section 10 of the Act bars an agent from claiming an affiliation they don't have.
“Our WhatsApp broadcasts go to thousands of numbers, and people block us.”
Ask for the yes at the first enquiry, because WhatsApp's policy allows messages only to people who agreed. Then WhatsApp marketing sends each buyer only listings that fit.
“Every enquiry sits on some agent's own phone. When that agent leaves, the buyer list leaves.”
Put enquiries in one shared CRM (one place for every buyer).
Our beliefThink creative. Act on numbers.
Which of these sounds like your desk? Tell us, and we'll say what to fix first. Tell us which
We don't publish a price list. After a free 30-minute strategist call, we quote against a written scope. Ad spend and portal fees are billed at actuals, on accounts in your name.
| Way of working | When it fits |
|---|---|
| Set-up, then monthly | Built once, then run monthly. Minimum 3 months, 30 days' notice to stop |
| Mandate by mandate | One developer project at a time. We confirm the timeline in the quote |
We check these before anything goes live.
Who counts as an agent. RERA Section 2(zm) names "property dealers, brokers, middlemen by whatever name called", and anyone paid to introduce buyers and sellers "through any medium".
Google and WhatsApp. Google lists real estate agents as individual practitioners and bars extra words in a business name. WhatsApp allows messages only to people who opted in, and bars posing as another business.
General guidance, not legal advice. Your RERA consultant should check the points that differ by state.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
The expertise that fits your business, and the places we work.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupUsually five things. A Google Business Profile with steady reviews, a listings website and short video tours. WhatsApp follow-up with people who opted in, and a CRM that counts closings. Ads come once these work. Online marketing for realtors means the same.
From the same sources as anywhere in India, in a different mix. Referrals and people searching your area on Google cost the least. Portals and developers' channel-partner programmes bring volume. Ads work for specific projects. We judge every source by closings.
If you help sell plots or flats in a registered project sold by a promoter, Section 9 asks you to register first, and to quote the number in every sale. The Act's definition covers introducing buyers "through any medium", so online work counts. Resale-only work may depend on your state's rules. This is general guidance, not legal advice.
We don't sell fixed marketing packages for real estate agents, or publish a price list. The cost depends on your agents, areas, listings and video each month, and any channel-partner campaigns. Ad spend and portal fees are separate, at actuals. A written quote follows within 2 working days of the first call.
A fixed Google profile and quick WhatsApp replies can bring more calls within weeks. Reviews and local search build over time, and search engine optimisation results usually come in 3 to 6 months. Closings follow your usual deal time. So we set a site-visit target first. We confirm the timeline in the quote.
