“Our ad was translated word for word, and people laughed for the wrong reason.”
Ad lines need transcreation: a writer who thinks in that language rebuilds the line, with a back-translation for you.
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Digital · Content marketing · Translation & localisation
Translation& localisation
Since 201565+ in-house teamKolkata office, 5 team bases
Your message, in the language your buyer thinks in. Checked by a native speaker before anyone sees it.
A strategist calls you in one working day.
/ 01 Translation services
Say it once.Mean it in every language.
A word-for-word translation is the quickest way to make a good ad sound strange. PromotEdge adapts ads, packs and web pages into Indian languages, so more buyers act on your message.
Translation keeps the meaning. Localisation also changes examples, festivals, units and pictures. Transcreation writes the idea afresh, right for taglines and headlines. Our content marketing writes new content; this page is for the ad, pack or film you already have.
The Constitution's Eighth Schedule lists 22 languages, and you need only a few, picked by where your buyers and dealers are. Say a summer drink's English "cool" joke is translated word for word: it dies. This is a made-up example.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we adapt and what you receive
From one master fileto every language you need.
| What we adapt | What the work involves | What you receive |
|---|---|---|
| Ads and campaign lines | Transcreation of headlines, taglines, jingles, radio scripts | Two or three options, with back-translation |
| Website pages | Page copy, forms, buttons and the words people search, planned with our search engine optimisation (SEO) team | Pages ready for your developer |
| Packaging and labels | Copy for your packaging design; mandatory text kept exact | Artwork proofs and a sign-off sheet |
| Brochures and dealer material | Translation, typesetting, proof read | Print-ready files |
| Video subtitles | Subtitles timed to speech, easy to read on a phone | A subtitle file per language |
| Voice-over and dubbing | Script fitted to timing, voice artists chosen with you, within video production or on your film | Final audio and video |
| Brand glossary | How brand and product names are written in each language | One shared sheet |
Letters that join in Indian scripts can split apart inside design software, so a native reader checks the final artwork and video.
/ 03 What usually gets in the way
Where translations go wrong,and the way through.
“The Tamil brochure came back, and nobody on our team could check it.”
A second native speaker reviews every file; key lines come back in English for your sign-off.
“The regional panel on our pack says something slightly different from the English.”
Mandatory text is matched line by line against your master, then signed off by your team.
“The subtitles on our video flash past before anyone can read them.”
We time them to the speech and cut the words, without losing the point.
“A free online tool translated our website, and the pages read strangely.”
Machine output is a first draft, never final copy, and it misses the words people search.
“Our dealers in five states still get every leaflet in English.”
Sellers should read it in their language. We start with the states that bring most sales.
Got a pack or an ad you want to see in Tamil, Bengali or Marathi? Send it and we will tell you what we would change. Get a free growth plan
/ 04 How a translation job runs
From briefto sign-off.
A short ad or a few web pages usually take a few working days per language; packaging, long brochures and voice-over take longer, mostly in review rounds. None of our published cases is a translation project, so we show no results here.
- 01
Brief and glossary
Languages, states and readers. We list text that must stay exact and names never translated.
- 02
Translate or transcreate
A native speaker who knows the subject writes it. Ads get transcreation; labels get close translation.
- 03
Second review and back-translation
A different reader checks meaning and tone. Headlines, claims and legal lines go back into English for your team.
- 04
Set, time or record, then check again
A native reader checks the final file, because most errors appear at this stage.
- 05
Your sign-off
Your marketing and legal teams approve. You keep the files and glossary.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A consumer-goods brand needs pack and dealer leaflets by state. An exporter needs the buyer's language, such as French or Spanish. A brand selling direct online needs product pages per language. A services firm often needs only its key pages.
- Pick languages by sales, not by a list. Doing three well beats doing ten thinly. A short language plan by state.
- Keep one glossary. A product name written two ways looks careless. A sheet used on every job.
- Back-translate the key lines. Your team can judge a language it cannot read. Headlines and claims in English.
- Check the final artwork. Scripts can break inside design software. A native reader's sign-off.
AI in translation: today and next
Today
Google Cloud Translation lists Hindi, Bengali, Gujarati, Marathi, Tamil, Telugu and Kannada among its supported languages. It marks Odia as experimental in its translation LLM table. Being on a list is not the same as sounding right in an ad, so we use machine output only as a draft, and a native reader checks every line.
Source: Google Cloud Translation, supported languages, page updated 7 October 2026, read 10 October 2026
Next
Our view: first drafts will get better in more languages, so the value moves to checking tone, legal lines and local meaning. Want us to look at a piece you have? Ask us.
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
Not sure which languages will pay? Tell us your five best states and we will say where to start. Talk to us
/ 05 Cost
What affects the cost of translation services.
No price list. These things move the number.
We quote against a written scope that lists every language, file and review round. Voice artists and studio time are charged at actuals.
What affects the cost
- Number of languages, and words or minutes in each
- Close translation, localisation or full transcreation
- How technical or legal the text is
- Format: text, typeset artwork, subtitles or voice-over
- Review rounds, and the deadline
How we quote
- Which languages, audience and goal
- A count of words or minutes in your files
- A written scope, with each language and format on its own line
What you get in the quote
- Each language, with its word or minute count
- A second native-speaker review, where the scope says so
- A final artwork check, and a glossary for your next job
Compare quotes on what is included, not the rate alone. A very low rate per word often means machine output with a light edit.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in content marketing
Goes well with
By industry
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us where your buyers are.We'll show you the plan.
Straight answers.
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Translation changes the language and keeps the meaning. Localisation also changes what doesn't fit the new reader: examples, festivals, units and pictures. A technical manual may need only translation; an ad for a new state usually needs localisation, so it feels written for that reader.
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Transcreation writes your idea again in the new language, instead of converting each word. Use it for taglines, headlines and jingles, where feeling matters more than exact words. A plain translation suits manuals and specifications. You also get an English back-translation to check.
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Start from your buyers. A second native speaker reviews every job. Our in-house team of 65+ people plans, briefs and checks this work. Through our language partners we create content in English, Hindi, Bengali, Gujarati, Marathi, Tamil, Telugu, Kannada and more. For export and international buyers, we also work in French, Spanish, Japanese, Mandarin, Portuguese and Korean.
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We won't claim to be the best. Ask each company who reads the work after the first translator, and whether anyone checks the final artwork. Ask how they handle brand names, legal lines and corrections. Then ask us the same questions.
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Yes. Our servicing team is based in cities across India. We work hybrid and remotely. We meet you in your city at least every three months, and move files, proofs and reviews online, so your state is never a reason to wait.
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It can help with a first draft of long, plain text, such as specifications. It is risky for ads, packaging and legal text, where tone and context often go wrong. A native speaker must still check every line, and that review is where the money is well spent.
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Mandatory text is matched line by line against your approved master. As general guidance, FSSAI labelling rules ask for required food label details in English or Hindi in Devanagari script; another language may be added but must not contradict them. Not legal advice.
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If many buyers search in their own language, yes. Each language needs its own website pages, written with the words people type there, not just translated English. Start with the pages that bring most enquiries, then add the other pages in stages.