“Our product range sits in one PDF brochure.”
Give each product its own page, with its grades, CAS number, pack sizes and uses. Google reads a page; it barely reads a PDF.
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Industry · Industrial manufacturing · Chemicals
Chemical manufacturers
Chemical buyers search by product, grade and CAS number, then ask for documents. We make both easy to find, and bring the buyers to them.
A strategist calls you in one working day.
/ 01 Chemical manufacturers
Digital marketing for chemical manufacturers in India
PromotEdge is a marketing and growth agency that helps chemical manufacturers in India win buyers at home and abroad. We build product pages that match how buyers search, by product, grade and CAS number, add a documents page for safety data sheets and certificates, and bring buyers to them through search engine optimisation (SEO), LinkedIn and trade fairs.
This page is for mid-size and export-led makers of specialty and industrial chemicals. Agrochemicals are a section below. Makers of engineering goods are on our industrial manufacturing page, and medicine makers on pharma manufacturers.
A CAS number is the unique number the Chemical Abstracts Service gives each chemical substance. Buyers type it into Google to find makers, so a product page that shows it is easier to find.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
/ 02 Services
Services for chemical manufacturers
All 6 services in one place. Tap one to see how it works.
Product website
Pages by product, grade and CAS number, plus a documents page.
SEO for manufacturers
Pages that match the product and grade searches buyers make.
LinkedIn for procurement
A company page and posts for procurement and technical teams.
Lead generation
Enquiry forms, tracking and a same-day reply routine.
Export lead generation
Reaching importers and distributors abroad.
Trade shows
Stalls, meeting plans and follow-up for chemical fairs.
/ 03 How buyers decide
How buyers find a chemical supplier product, grade, CAS number
| What the buyer does | What they look for | What we build |
|---|---|---|
| 1. Searches | A product name, a grade or a CAS number | One page per product, with grades and the CAS number |
| 2. Shortlists | Plant, capacity range, packing and the markets you supply | Plant and quality pages, easy to read on a phone |
| 3. Asks for documents | Safety data sheet, certificates and test results | A documents page, and copies sent the same day |
| 4. Orders a sample | A sample and a clear quote | A sample request form and a follow-up routine |
What to put on a documents page, and how agrochemical makers differ.
The documents page, and agrochemicals
What the documents page shows
For each product: which documents you supply, such as the safety data sheet, a sample certificate of analysis and the certificate of origin, with the date of the latest version. Show a sample to view, and send full copies on request so you know who asked.
Standards at home
Some chemicals sold in India need the BIS Standard Mark under a quality control order, and several of these orders were withdrawn in 2025. Check your own product against the current gazette before you write anything about it on your site.
Agrochemicals
Agrochemical makers sell through distributors and dealers to farmers, so the website serves the dealer network first: product pages, dealer enquiry forms and material in the local language.
Not sure whether to start with search, LinkedIn or a fair? Let's think it through together. Plan the first step
/ 04 What usually gets in the way
What gets in the way and the way through
“Every buyer asks for the same documents by email.”
Put a documents page on the site: which documents you supply for each product, with sample sheets to view and full copies sent on request.
“Overseas enquiries arrive at night and wait till morning.”
An auto-reply that lists the documents you can send, and a person who answers within the buyer's working day, keeps the enquiry alive.
“Directory leads only want the lowest price.”
A buyer who finds your own product page has seen your grades and documents. That conversation is about supply and quality, not only price.
“We can't tell which channel brings real buyers.”
Track every enquiry to its source, and count samples sent and first orders, not just form fills.
Which of these is your problem? Tell us, and we'll tell you which page to build first. Name your problem
/ 05 Cost
What affects the cost of marketing for chemical makers
No price list. These things move the number.
We don't publish a price list. We look at your range, your buyers and your site first, then quote.
What affects the cost
- Range. How many products and grades need their own pages.
- Buyers. Indian buyers, export buyers or both.
- Starting point. A new site, or work on the one you have.
How we price it
- A 30-minute call with one of our strategists
- We review your site, range and enquiry flow
- A written quote within 2 working days
What you get in the quote
- Pages and documents covered
- Channels: search, LinkedIn, fairs
- Tracking and monthly reports
How you pay
| Way of working | When it fits |
|---|---|
| Monthly retainer | Search, LinkedIn and enquiry work. Minimum 3 months, 30 days' notice to stop |
| Per project | A website, a documents page or a fair. We confirm the timeline in the quote |
/ 06 East India
East India chemical hubs what the state's page says
Read on official pages in November 2026. The state's page carries no publication date, so we report what it says and when we read it.
The West Bengal government's chemical-industry page names two chemical hubs: Kalyani, about 50 km north of Kolkata, and the Kharagpur-Haldia belt, about 100 km south. It lists basic chemicals already made in the region, such as soda ash, caustic soda, chlorine, PVC resin and sulphuric acid.
The same page describes a proposed 400-acre Integrated Chemical Park in Howrah, planned by the Indian Chemical Merchants and Manufacturers Association with the state's MSME (micro, small and medium enterprises) department. It is a proposal, with no fixed date.
Documents overseas buyers ask for. Buyers commonly ask for a safety data sheet in the 16-section format used in the EU and the US, a certificate of origin issued through the DGFT (Directorate General of Foreign Trade) portal by an authorised agency, and often a certificate of analysis for the batch. For the EU, the substance must be registered under REACH by the EU importer or by the maker's appointed only representative. This is general information, not legal advice: confirm product by product.
Sources, read on 12 November 2026: the West Bengal Government's chemical industry page (undated); the EU REACH Regulation (EC) No 1907/2006, Article 31 and Annex II, on eur-lex.europa.eu; the DGFT Handbook of Procedures, July 2026, para 2.90. Check the live texts for later changes.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Our beliefWe'd rather show you results than a nice presentation.
Keep exploring
Related pages
The expertise that fits your business, and the places we work.
Manufacturing
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Proof and reading
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Led by Saurav, Founder & CEO
What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSportsTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
A chemical maker that buyers can't find, or can't check?
Tell us what's not working. We'll show you what to fix first
Common questions
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For a chemical manufacturer, it means product pages by chemical, grade and CAS number, a documents page for safety data sheets and certificates, SEO for the searches buyers make, LinkedIn for procurement teams, and a reply routine that answers every enquiry the same working day. Trade fairs and samples close the loop.
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Because buyers search by it. A CAS number names one chemical substance without doubt, so procurement teams type it into Google to find makers. A chemical product page that shows the CAS number, the grades and the documents you supply is easier to find and easier to trust.
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Most overseas chemical buyers ask for a safety data sheet in the 16-section format, a certificate of origin and often a certificate of analysis for the batch. EU buyers also need the substance registered under REACH, by the importer or your appointed only representative. Confirm the exact list with each buyer.
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The West Bengal government's chemical-industry page names Kalyani, north of Kolkata, and the Kharagpur-Haldia belt to the south as the state's chemical hubs. It also describes a proposed Integrated Chemical Park in Howrah. The page has no publication date, so check it for updates.
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It can be, when it is aimed at procurement and technical teams in the industries you supply. A chemical company gets more from posts on grades, applications, quality checks and plant updates than from general news. Each post should point to a product page with an enquiry form.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
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We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
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We do not publish a price list, because a number on a page would be wrong for most readers. Three things set our fee: the work the plan needs, how senior the people are, and how often you want reports. Ad spend is separate from our fee, and GST is shown separately. For ongoing marketing, we usually charge a fixed fee up to a set limit, then a percentage of ad spend or of sales. After the first 6 to 9 months together, we also offer a variable model.