“Sales has a wish list of 40 companies. Marketing has never seen it.”
That list is where ABM starts. Every rupee of media points at it.
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Digital · B2B lead generation · Account-based marketing
Account-basedmarketing
Since 201565+ in-house team6 cities
Name the companies you want to win. Then reach the people who decide inside them.
A strategist calls you in one working day.
/ 01 Account based marketing agency
Forty companies,not forty thousand clicks.
Pick 20 to 50 companies you want as customers, then get your sales team in front of the right people there. PromotEdge does account-based marketing (ABM) for B2B (business-to-business) companies across India, so each sales meeting is with someone you actually want.
ABM turns the usual order around. You name the companies first, reach the people who decide inside them, and judge it on meetings and deals.
It suits high-value deals: a crane, a supply contract, a company-wide software purchase. For small tickets it costs too much per deal. For more enquiries from the whole market, start with B2B lead generation.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefWe look at your business first. Marketing comes second.
/ 02 What's included
What we build,account by account.
| Part | What we do | What you receive |
|---|---|---|
| Target account list | Pick 20 to 50 top accounts with your sales head, plus a wider list of similar firms | A two-tier list with a reason for each |
| Buying group map | Find who has a say in each account: users, engineers, purchase, finance | A role map per account |
| Account notes | Read public news and reports for a reason to talk now, like a tender | A one-page note per top account |
| Two messages to test | Write two angles per role, then the ads, emails and call openers | Two message routes to approve |
| LinkedIn audiences | Target top accounts by company name and role. Upload the wider list as a company-list audience (a saved list LinkedIn shows your ads to) | Audiences in your own ad account |
| Email, calls and events | Short email sequences and call notes. Invite-only meets, delivered within the PromotEdge group | A sequence per role, an event plan |
| Account tracker | Record each stage: reached, engaged, meeting, opportunity (a real deal in talks), won or lost | A shared sheet or CRM (lead-tracking software) view |
Most plans also need email marketing and, for the biggest accounts, events and exhibitions.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“Our ads bring forms from firms we would never sell to.”
We aim ads at named companies and the roles inside them.
“One order would make our year, but we can't get past the purchase desk.”
We map who else has a say, such as the plant head or the CFO (chief financial officer), and reach them too.
“We met their plant head at an expo, and then it went quiet.”
We keep the account warm for months with useful touches.
“Marketing counts leads, sales counts deals, and nobody counts accounts.”
We track each account from first touch to meeting to deal, in one shared sheet.
Can your sales head name the 40 firms that would make your year? Send us the list and we will say where to start. Get a free growth plan
/ 04 How we work
First meetings in weeks,deals over months.
These are planning ranges, not promises. We can't do magic alone: the more your sales team joins in, the faster meetings come.
- 01
Week 1: pick the accounts
Your sales head brings the wish list. We agree 20 to 50 accounts and what a good meeting looks like.
- 02
Weeks 1 to 3: map and write
Who decides in each account, and why they might talk now. Two messages for ads, email and calls. LinkedIn can take up to 48 hours to match an uploaded list, so we upload early.
- 03
Weeks 3 to 10: test small
Both messages run. A short weekly check with sales: who replied, who met, who went quiet.
- 04
Month 3: keep what opened doors
The message that won more meetings stays. We add the next accounts.
- 05
Every month: the account review
Accounts reached, engaged and met, plus pipeline (deals in progress). Read with your sales head.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A dealer-led maker may use ABM only for a few big projects and keyed accounts. An exporter picks buyers by country. A software seller maps users and approvers. A firm that sells to hundreds of small buyers usually needs Google Ads instead.
- Start from sales' wish list. Sales already knows who it wants. A list from marketing alone is a guess. A two-tier account list.
- Map the buying group. A deal is signed by several people, each with a different worry. A role map per account.
- Test two messages. What wins at one steel maker may fail at its rival. A fair test over a few weeks.
- Count meetings, not clicks. Only meetings and deals pay for the work. A shared account tracker.
AI in ABM: today and next
Today: LinkedIn
LinkedIn announced Accelerate on 3 October 2023. It says Accelerate will recommend an end-to-end campaign in as little as five minutes, which you can adjust before launch. Availability can differ by account, so check Campaign Manager.
Source: LinkedIn News, 3 October 2023, read 10 October 2026
Limits
AI can draft a campaign. It cannot know which 40 companies your sales head wants, or why a plant head will talk this quarter. That stays a human job, so the account list stays the plan.
Next
Our view: drafting account notes and emails will get faster. Want us to look at where AI could save time on your accounts? Ask us.
Not sure ABM suits your deal size? Ask us before you spend on it. Talk to us
/ 05 Cost
What affects the cost of account-based marketing.
We don't publish a price list. The smallest first step is a free 30-minute call with a strategist and a one-page plan, for projects we think we can help. We take on a limited number. We send the quote within 2 working days. LinkedIn media is paid at cost from your own ad account.
What affects the cost
- How many top accounts we research in depth
- Roles and messages per account
- Channels: LinkedIn ads, email, call support, events
- CRM and tracking work
How we quote
- We talk to you and your sales head about the accounts and deal sizes you want
- We write what we will do, and show our work, media and event costs on separate lines
What you get in the quote
- The number of top accounts and the wider list
- Account notes and messages each month
- The tracker and the monthly review
When you compare quotes, ask what each agency will count. If the answer is clicks or form fills, it isn't ABM.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in B2B lead generation
Goes well with
By industry
Proof and reading
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Bring us your wish list of accounts.We'll show you where to start.
Straight answers.
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Account-based marketing (ABM) is B2B marketing aimed at a fixed list of named companies. You choose the accounts first, then reach the people who decide inside each one. Success is counted in meetings and deals, not total leads. It fits costly products, such as industrial machines or office space.
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In five steps. Pick 20 to 50 accounts with your sales team. Map who decides inside each. Find a reason to talk now, like a tender. Reach those people through ads, email, events and calls, with two messages to compare. Count meetings monthly and keep what works.
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No. It suits high-value deals with a known set of buyers. If you sell low-cost products to thousands of buyers, Google Ads or social ads will usually do better. We would rather tell you that now than run the wrong programme.
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Partly. LinkedIn needs an uploaded company list of at least 300 companies before it will run ads. So your 30 top accounts get ads by company name and job role, plus personal email, calls and events. A wider list of similar firms gets the list-based ads.
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Yes. Our servicing team is based in cities across India, and the ads and emails reach any city. We work hybrid and remotely, talk to your sales team daily and meet you in your city at least every three months. When a job needs it, our team works from your office.
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Account by account. Each month you see how many target accounts we reached, engaged and met, then pipeline and deals from your CRM. Expect early meetings within weeks. Deals take as long as your sales cycle. Ongoing work has a 3-month minimum, then 30 days' notice.
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Yes, for projects we think we can help. We take on a limited number and tell you honestly if yours is a fit. We look at your target list, your LinkedIn audiences and how leads reach sales. Ask through the free growth plan form.