“Our name no longer fits what we sell.”
We check whether the name must change or only the line under it. A new name needs a real reason.
/ 01 Rebranding agency
A new look for the businessbuyers already trust.
A rebrand fails when it throws away what buyers already remember. PromotEdge helps you change your look, name or promise while keeping the customers and dealers who know you.
The risk is rarely the new logo. It is the half-changed boards, packs and listings that leave buyers unsure it is still you.
How big a change do you need? A tidy-up fixes logo files and colour codes. A refresh updates type, colour and layouts. A repositioning changes the promise. A new name changes the word buyers say aloud, so it carries the most risk. Our branding page says who needs which.
Ask first, draw later. Customers and dealers tell us what they remember: the red colour, the shape of the board, a line your salesmen say on every call. What owners want to drop is often what buyers spot first. It goes on a keep list.
We'd rather show you results than a nice presentation. So the new look goes on mock boards beside the old ones, and a few dealers answer one question: whose is this? Change is the only constant. Done in this order, it costs fewer customers.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What you get
What a rebranding projecthands over.
| What you get | What it holds |
|---|---|
| Recognition report and keep list | What customers, dealers and your sales team remember, with every old asset marked keep, change or drop |
| Size-of-change note | Tidy-up, refresh, repositioning or new name. If a refresh is enough, we say so |
| Dealer-tested new look | Mock boards and packs shown beside the old ones, with what dealers said |
| Switchover sheet | Boards, packs, website, Google Business Profile, social pages and invoices, each with an owner and a date |
| Search plan and three-month check | Old web addresses mapped to new ones for SEO (search engine optimisation), then enquiries that name you |
Need the whole system rebuilt? See brand identity design. Only a sharper mark? See logo design. A new promise first? See brand positioning.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“We want to look premium, but our boards still say discount.”
We change what buyers see first, then test the new look with dealers before anything is printed.
“Our dealers like the old look.”
They worry about buyers who find them by that board. We ask what they would miss and bring them in early.
“Last time, half the dealers never changed their boards.”
We plan the switchover by place and date, with one owner each, so you never look like two companies.
“We are changing our web address too.”
A new domain carries the most search risk. Google advises changing one thing at a time, so we plan the order with you.
Not sure how much to change? Tell us what buyers call you today, and we will say which size of change fits. Get a free growth plan
Our beliefOur job is to impress your customers, not you.
/ 04 How we work
From the first callto the last dealer board.
- 01
Listen
The owner, your sales team and a few dealers tell us why change now, and what must not change.
- 02
Ask your buyers
Customers and dealers say what they remember. That becomes the keep list.
- 03
Decide the size
We say which size we would pick, even when it is smaller than you hoped.
- 04
Draw and test small
The new look goes on mock boards for a few dealers. We fix what confuses them.
- 05
Roll out in order
Legal papers with your CA, domain and redirects first. Then everything online on one day. Then boards and packs, each old one down only when the new one is up.
- 06
Check and chase
At three months we read the numbers and chase what lags.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A dealer-led B2B (business-to-business) firm leads with boards and dealer packs. A D2C (direct-to-consumer) brand leads with the website and packs. A franchise needs one owner per outlet. An exporter checks the name in each market.
When the web address changes
Google advises permanent redirects (301 or 308) from each old address to its new match, kept generally at least a year. It says to expect ranking to move for a while, and to change one thing at a time.
Source: Google Search Central, Site moves with URL changes, read 10 October 2026
- Ask buyers before drawing. What owners tire of is often what buyers recognise. A keep list in buyers' words.
- Test on mock boards. A dealer reacts to a board faster than to a slide. Dealer notes beside the old look.
- Give every place an owner and a date. Half-changed boards make you look like two companies. A switchover sheet.
- Read the numbers at three months. Enquiries that name you show whether buyers followed. A short review.
AI in rebranding: today and next
Today
Adobe Firefly makes up to four images from each text prompt. Adobe says who owns a generated image "will depend on the laws of your local jurisdiction". That suits mood boards and mock-ups. Ask your lawyer before an AI image becomes your mark.
Source: Adobe Firefly, Text to Image, read 10 October 2026
Next
Our view: drafts will get faster, so testing becomes the real work. Want us to test yours? Ask us.
Changing the name and the website address together? Talk to us before you set a date. Talk to us
/ 05 Cost
What affects the cost of rebranding.
No price list. These things move the number.
We don't publish a price list. We quote after a first conversation, against a written scope, within 2 working days. Your printers cost packs and uniforms. Boards and signs can be made within the PromotEdge group, at actuals.
What affects the cost
- Refresh, repositioning or a full rebrand with a new name
- How many places, dealers and cities carry your brand
- Whether the website address changes too
- How much testing you want before launch
- Whether naming, a logo and brand guidelines are in the job
How we quote
- You tell us what is changing, and why
- We write a scope: the size of change, tests, rollout and sign-offs
- You get the quote before you approve anything
What you get in the quote
- The size of change we recommend, and why
- The tests with dealers and customers
- The switchover sheet, with an owner for each place
Comparing quotes? Ask every agency, us too: do you ask dealers before drawing? Who owns the switchover list?
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in branding
By industry and city
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group
No pressure. No sales pitch.
Tell us what you want to change.We'll tell you what to keep.
Straight answers.
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Rebranding means changing how buyers see your business: its name, look, voice or promise, or all four. It can be small, like a sharper logo, or big, like a new name. The aim is that buyers see the company you are now, and still know it is you.
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It depends on the size of the change, the places in the rollout and whether the web address changes. We don't publish a price list. We quote after a first conversation, against a written scope, within 2 working days. We confirm the timeline in the quote.
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Yes, if the change is planned around what they remember. We ask them first, write a keep list and test the new look with a few dealers before anything goes up. For a while, boards can show the new name beside the old one. See signage and retail branding.
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They can move for a while, and Google says to expect this. It advises permanent redirects from each old address to its new match, kept at least a year, and changing one thing at a time. No one can promise rankings stay put. See website migration SEO.
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Not as a before-and-after case yet. We share relevant work when we talk, and our clients page has what clients say in their own words. We would rather say so than stretch another job into a rebrand. Ask us for references on a call.
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Our in-house team of 65+ people does the work, with industry consultants and partner agencies where a job needs them. Our servicing team is based in cities across India, and we meet you in your city at least once every three months. In Kolkata? See branding in Kolkata.
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What can't be measured can't be achieved, so agree the signs before launch. Do enquiries that name you go up? Do searches for the new name grow while calls for the old name fade? Do dealers use the new material? We read them with you at three months.