“Buyers keep spelling our name wrong when they search for us.”
A name spelled as it sounds sends people straight to you.
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Strategy · Branding · Brand naming
Brandnaming
Since 201565+ in-house teamKolkata office, 5 team bases
The name is the part of your brand that buyers say out loud. So test it before you print a single card.
A strategist calls you in one working day.
/ 01 Brand naming agency
A name people can say,spell and find.
A name that sounds good in the boardroom can fail on the phone. PromotEdge finds names for new companies, products and ranges, so buyers remember you and ask for you by name.
The name you love may be hard to say in Tamil, odd in Bengali, or already taken online.
A founder, a family business launching a premium range, a group opening a division: the name is where being wanted begins. We settle it before anyone draws a logo. The brand identity is then built on it.
Not sure what the brand should stand for? Start with brand strategy, or see our branding page.
The test is the phone. Can people say it in your buyers' languages? Does it mean nothing bad in a regional language? Is it spelled as it sounds? Are the domain and handles free?
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What you get
What a naming projectputs in your hands.
| What you get | What it tells you | Who uses it |
|---|---|---|
| A naming brief | What the name must say, who says it, in which languages. You sign it first | You and us |
| A rival name map | Competitors' names on one page | Your leadership team |
| A shortlist with reasons | Each name, why it fits and what could go wrong. The number is set in the scope | You |
| Say-it-aloud and meaning notes | How each name did on calls, and what it means in your buyers' languages | You |
| Domain and handle check | Whether the .com, the .in and the main handles are free | You and your web team |
| Buyer test and lawyer's file | What real buyers said about the last names, and the final names ready for a trademark search | You and your lawyer |
Once the name is chosen, logo design and brand identity design carry it forward.
Our beliefWe'd rather show you results than a nice presentation.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“We picked a name we love, but the .com and the Instagram handle are gone.”
We check domains and handles before you fall for a name.
“Our southern dealers say our name differently from our sales team.”
We test every name aloud with people who speak your buyers' languages.
“Someone told us our name means something odd in another language.”
Better to hear it now than after the boards go up. Every name gets a meaning check.
Have a shortlist already? Send it, and we will tell you which names fail the phone test. Get a free growth plan
/ 04 Work
A name we builtfrom scratch.
Desi Machines is a PromotEdge group company, a marketplace for construction equipment. We studied how contractors buy machines. Then we built a name with a desi touch and the tagline "Suno Sabki, Chuno Apni" (listen to everyone, choose your own). It is our own company, so we share no figures.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 05 How we work
From a long listto one name you can own.
We start with your business and your numbers, not names we happen to like. Dropping a name on day ten costs almost nothing.
- 01
Listen and write the brief
We talk to the owner and your sales team: what buyers call you now, and which languages they speak.
- 02
Long list, then shortlist
We write many names and cut hard. Anything hard to say or easy to misspell goes first.
- 03
The phone test
We say each name on a call. The listener spells it back, then repeats it next day.
- 04
Meaning, trademark and domain checks
Each survivor is checked in your buyers' languages. Your lawyer gets a file. The legal call is theirs.
- 05
Buyer test, then you choose
Real buyers hear the last two or three. We say which we would pick, and why. You decide.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C (direct-to-customer) brand needs a name that is easy to type and a handle that is free. A dealer-led B2B (business-to-business) firm needs a name that travels well on the phone. An exporter needs one that is neutral in other languages. A franchise needs a name that holds across cities.
- Sign the brief first. Nobody should fall for a name that answers the wrong question. A one-page brief.
- Say every name aloud on a call. Buyers meet your name by ear before they see it. Notes on what was heard and spelled.
- Check meaning in your buyers' languages. A sound can mean something else in another state. A meaning check per name.
- Leave the legal call to your lawyer. A search needs a trained reader of the results. A hand-over file.
AI in brand naming: today and next
Today: trademark search and drafts
IP India's website lists two public search tools for existing trademarks, one labelled "Trademark Search (AI/ML)". Its page does not say what a search covers. Google's help page says the Gemini web app works in more than 70 languages, including Bengali, Hindi and Odia, which helps with long lists.
Source: IP India; Google Gemini Apps Help, read 10 October 2026
Limits
A tool does not know how your dealer in Madurai says the name. Every shortlist still gets the phone test and a lawyer's search.
Next
Our view: long lists will get cheaper to make, so the testing becomes the work. Want us to test your shortlist? Ask us.
Still choosing between names? Ask us before you print a card. Talk to us
/ 06 Cost
What affects the cost of brand naming.
No price list. These things move the number.
We don't publish a price list. We quote after a first conversation, against a written scope, within 2 working days. Your lawyer's trademark search and filing, and the domains you buy, are paid for separately.
What affects the cost
- A company name, one product name, or names for a range
- How many languages and states the name must work in
- The shortlist rounds written into the scope
- Buyer testing: a few calls or a larger group
How we quote
- You tell us what is being named, who buys it and where
- We write a scope: brief, rounds, languages, tests, hand-over and dates
What you get in the quote
- What is being named, and how many names you get
- The languages and markets each name is checked for
Comparing quotes? Ask everyone, us too: are names tested aloud, in your buyers' languages?
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
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By industry and city
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group
No pressure. No sales pitch.
Send us your shortlist of names.We'll tell you which ones fail the phone test.
Straight answers.
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One that buyers can say easily in their own language, spell after hearing it once, and remember the next day. It should mean nothing bad in regional languages. Its domain and handles should be free, and it should not sit close to a rival's name.
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Use one for ideas. It doesn't know your buyers, can't hear how a name sounds on a call from Madurai, and doesn't check meanings in Indian languages. Treat its list as a start, then run the same tests on it.
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We check what we can see, and hand your lawyer a file for a proper search. IP India puts free public search tools on its website for a first look. Reading results and filing are for your trademark lawyer. This is general guidance, not legal advice.
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It depends on what you are naming, the languages and the testing. We don't publish a price list. We quote after a first conversation, against a written scope that also sets the dates. We confirm the timeline in the quote, which we send within 2 working days.
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Ask to see names they have built, with the company named. Ask how they test names: aloud, in your buyers' languages, with real buyers. Ask how the name ties to your positioning. Our own example is Desi Machines, a PromotEdge group company.
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Yes. Our servicing team is based in cities across India, and our in-house team of 65+ people does the work. Name reviews run on video calls, and we visit regularly. Through our language partners we check names in Hindi, Bengali, Tamil and more.
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Set the signs before launch. Do buyers spell it right when they search? Do dealers say it the same way? Over three months, do searches for the name go up? If we run your SEO (search engine optimisation), you see these monthly.