“Shoppers open a product page and leave.”
We put the photo, price, stock status and a pincode check in the first screen on a phone. Long text comes after.
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Digital · UI/UX design · Ecommerce website design
Ecommerce websitedesign
Since 201565+ in-house teamKolkata office, 5 team bases
Ecommerce website design for owners of online stores that get visits but few orders. The pages that decide a sale, planned for the phone first.
A strategist calls you in one working day.
/ 01 Ecommerce website design in India
Design the pagesthat decide the sale.
A store gets visits but few orders when its pages make the buyer work. PromotEdge designs the pages that decide a sale: home, category, search, product, cart and checkout.
We plan each one for a phone first, so a shopper can find, trust and pay without help.
This page is about how the store looks and works for the buyer. Building it is a different job, done on our ecommerce website development page, with Shopify and WordPress and WooCommerce as the usual platforms. Bringing shoppers in, on marketplaces and in ads, is ecommerce and marketplace marketing.
Have a live store? Start with a UX audit if you only need to know what is wrong. Choose an ecommerce website redesign when the structure itself holds the store back. Then we keep the addresses that sell, as our website redesign page explains.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What the design covers
From the first callto screens ready to build.
| Part | What we do | What you receive |
|---|---|---|
| Store review and goals | Read the live store, its numbers and customer questions. Agree the pages that matter most | A one-page scope |
| Home and category pages | Plan each page's job, then draw it for a phone first | Layouts to approve |
| Search and filters | Design search, filters, sorting and the no-results screen | Screens for each state |
| Product page | Arrange photos, price, stock, pincode check, delivery and returns | A product page layout |
| Cart and checkout | Draw the cart, address, payment choice and confirmation, with errors | Checkout screens |
| Phone and accessibility check | Test tap size, text and contrast on real phones against WCAG 2.2 AA | A short check note |
| Design handover | Final screens and a clickable preview for the build team | Design files and a walk-through call |
Design stops where the build begins. Payments and shipping set-up sit with ecommerce website development. For the wider design work, see UI/UX design.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“They add to the cart, then stop at checkout.”
We cut checkout to the steps you truly need: guest checkout, one clear total, no surprise charges. Cash on delivery, UPI and cards are listed plainly, where you offer them.
“Customers phone to ask about returns and delivery.”
We give the return rule and delivery time a fixed place near the price and again in the cart. Plain words, no small print.
“The store has many products and nobody can find one.”
We design search, filters and sorting for a thumb on a small screen. Filters follow how buyers speak: size, price, use or brand.
“Buttons are tiny and get tapped by mistake.”
WCAG 2.2 sets 24 by 24 CSS pixels as the minimum tap target at its AA level, with a few exceptions. We draw buttons at least that big, with space between them.
“The home page shows everything and sends nobody anywhere.”
We give the home page one job: take the shopper to a category or a popular product in one tap. Banners and the brand story come after.
Not sure which page loses your shoppers? Tell us what worries you most. Get a free growth plan
/ 04 How we work
Watch shoppers first,then draw, test and hand over.
The time depends on the number of page types and the products in scope. We confirm it in the quote.
- 01
Agree what each page must do
A short call with the store's owners to agree the one job of each page.
- 02
See how shoppers use the store
We use the store as a buyer would on a phone, and read your numbers.
- 03
Draw the key pages
Home, category, search, product, cart and checkout, drawn for the phone first.
- 04
Test on real phones
We click through the screens on real phones, fix what stumbles, and check tap size.
- 05
Hand over to the build
You get final screens and a clickable preview. The build team works from them.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeper
Read more about Ecommerce website design
Deeper reading if you want the research behind the plan.
How we run the design, and why
Our web lead, Benjamin Sardar, plans the pages. Our UI/UX designer, Sunanda Basak, draws them.
How your business changes the design
A D2C brand needs a strong product page. A jeweller (see retail and jewellery) needs large, clear photos. A seller of fans or kitchen goods (see electricals and appliances) needs clear specifications and warranty terms.
- Give every page one job. One page, one job. A one-page scope.
- Draw for the phone first. Most of your shoppers hold a phone. Phone layouts, then laptop.
- Put delivery and returns near the price. Shoppers hate to hunt for them. A product page that answers the question.
- Test on real phones. A drawing can still be hard to tap. A short check note.
Ecommerce design: today and next
What Google shows
Google's guide to product structured data says shoppers can see price, availability, ratings and shipping information in search results. It adds that these are not guaranteed. So we show price and stock in plain text, and the build adds the data.
Source: Google Search Central, last updated 10 December 2025, read 18 October 2026
Next
Our view: tools will draft layouts faster. Knowing which page loses your shoppers still needs a person who has watched them. Want us to look at one page? Ask us.
Our beliefChange is the only constant.
Planning a new store or a redesign? Ask us which pages to draw first. Talk to us
/ 05 Cost
What affects the cost of ecommerce website design.
No price list. These things move the number.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call. We publish no price list. The first step is a free growth plan: a 30-minute call and a one-page plan, for projects we think we can help.
What affects the cost
- Number of page types
- New store or redesign of a live store
- Size of the catalogue and how many filters it needs
- Extra flows, such as bulk orders or dealer prices
- Whether you want testing with real shoppers as well
- Languages on the store
How we price it
- You tell us where shoppers stop today
- We look at the store, or the plan for it, and the numbers you share
- We write down the pages in scope
- You get the quote in writing within 2 working days, each cost on its own line
What you get in the quote
- The review and the page scope
- Screens for the pages in scope, for phone and laptop
- The phone and accessibility check
- The handover call and a clickable preview
We take on a limited number of projects and say honestly if one is not a fit. Comparing quotes? Ask what you receive at the end, and who owns the design files.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
UI/UX and stores
Sell and protect
Proof and reading
Led by Sunanda, UI/UX designer
What people say
What clients say
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us which page loses your shoppers.We'll show you what to change first.
Common questions.
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Ecommerce website design is the planning and look of the pages that lead to a sale: home, category, search, product, cart and checkout. It decides what a shopper sees, taps and trusts. It is separate from the build, which covers the platform, payments and code. We plan it for a phone first.
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Design decides what each page shows and how it works for the buyer. Development builds the store on a platform, with payments, shipping and tracking. Design comes first and the build works from it.
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It can, when product and category addresses change without redirects. We list the pages that earn today, keep their addresses where we can, and map the rest with permanent redirects. We cannot promise rankings. See our website redesign and SEO migration pages.
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Yes. We give payment choices a clear place at checkout and list cash on delivery, UPI and cards where you offer them. The return rule sits near the price and again in the cart, in plain words. The rules are yours. We make sure shoppers can find them.
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Access to the live store and its numbers if you have them, a list of the products that matter most, and one person who can approve the screens. Photos and logos help. We say early what is missing.
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We confirm the time in the quote, because it depends on how many page types and products are in scope, and whether the store is new or live. A small catalogue and a large one are very different jobs. We agree dates for each stage in writing.
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Every client and project is different. The cost depends on the effort it takes, so we price after the first call. We publish no price list. You get a written quote within 2 working days, each cost on its own line. The first step is a free growth plan.
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Yes. PromotEdge has one office, in Kolkata, and team members based in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar. We work with businesses across India, talk to you every day and meet you in your city at least once every three months.