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Author · Web lead

Benjamin Sardar

Web lead at PromotEdge.

Since 201565+ in-house team1 office in Kolkata · 5 team bases

Updated 22 Oct 2026

Brands we have worked with

  • Sai Angan
  • Rupa Peekaboo
  • Tea Junction
  • Zandu Vigorex
  • Fox & Mandal
  • Veedol
  • Tata Efee
  • Avadh Sugar & Energy
  • Taj Cement
  • Weichai
  • Rerasathi
  • Honest AI
  • Walton
  • Supertron
  • Balrampur Foundation
  • Fine Organics
  • Kopran
  • Bengal Aerotropolis Projects Limited
  • FIVB
  • Hanumanta Foods
  • Linc
  • Nitya Gold & Diamonds
  • Novozymes
  • PSPL
See all 121 clients
/ 01 Benjamin Sardar

Benjamin Sardar

Benjamin Sardar is Web lead at PromotEdge. Areas: Website design and development, server, client servicing.

On client work: website builds, hosting, migration, speed.

/ 02 Benjamin Sardar

At a glance.

RoleWeb lead
AreasWebsite design and development, server, client servicing
On client workWebsite builds, hosting, migration, speed
Guides and articles16

Our beliefThink creative. Act on numbers.

/ 03 Writing

Guides by Benjamin.

01

Google Business Profile Optimization: Complete Guide for Local Businesses

How to improve your Google Business Profile so local customers find you.

02

How to Appear in Google AI Overviews: Your SEO Guide for 2026

If you have searched something like “best protein for women” or “how to start a blog in India” and noticed a crisp, AI-generated answer on

03

8 Reasons Why Website is Important for Your Business Success

Why a website is important for your business success. Eight reasons an online presence helps any business grow, whatever your industry may

04

Top 15 Free SEO Tools And Extensions To Boost Your Organic Traffic

Free SEO tools and extensions to boost organic traffic. Fifteen tools to study competitors, find your weak points and spot areas to improve.

05

CMS Comparison: WordPress vs Shopify vs Custom — Which Is Right For Your Business?

WordPress vs Shopify vs custom CMS. Choose the right one by your business goals, budget and need to grow: content and SEO, eCommerce, or

06

AI search optimisation guide

No one can buy a place in an AI answer. What can you do to be quoted?

07

Search Everywhere Optimization: The Future of Modern SEO Services

Search Everywhere Optimization explained. People search on Google, voice assistants and Instagram daily, so see how modern SEO must cover

08

10 Common UI/UX Website Design Mistakes to Avoid

Ten common UI/UX website design mistakes to avoid. If visitors leave without clicking, buying or signing up, small design flaws may be why.

09

Headless CMS: What It Is and When Your Business Needs One

Headless CMS explained in simple words. What it is, how it sends content through APIs to websites and mobile apps, and when your business

10

SEO vs PPC: Which Channel Should Your Business Invest In?

SEO vs PPC, and which one your business should pay for. Know how Google ads differ from organic results when you need leads and want them

11

What is SEO? The Real Version, Not the LinkedIn One

SEO in plain words: your website showing up when someone Googles what you sell. What it takes, how long it takes, and when it is not worth

12

On-Page SEO That Actually Works: Beyond the Checklist

On-page SEO that works beyond the checklist. Read why title tag and H1 tips alone are not enough, and what to understand to get real results

13

Top 9 SEO Strategies Implemented by Kolkata-Based Companies in 2026

Nine SEO strategies Kolkata companies use in 2026: intent mapping, E-E-A-T, technical and local SEO, backlinks, AEO, semantic SEO, Web

14

Is SEO Still Relevant in 2026? Yes It is

Is SEO still relevant in 2026? Yes, buyers still start by searching, but the aim has moved from rankings to enquiries. See 3 reasons and 3

15

White Hat SEO vs. Black Hat SEO & Why White Hat SEO is The Only Way?

White hat vs black hat SEO: white hat uses good content and real backlinks and lasts, while black hat shortcuts can bring penalties. See the

16

What Impact Does An SSL Certificate Have On SEO?

What impact does an SSL certificate have on SEO? Know what SSL is, how it keeps the link between server and browser safe, and how it ties to

What people say

What clients say

What clients told us after working with PromotEdge.

Fine Organics
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing…”
Bimal ShahBimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
Rishta Foods
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! Saurav is one of the most open person I have come across who is ready to speak abt the…”
Harsh GuptaHarsh GuptaManaging Director at Rishta FoodsFMCG
India MACJ - A Buyers Choice Home Inspections
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaMahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
TATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaMedha SharmaStrategic Head at TATA MetaliksSteel and metals
iLead
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking…”
Mom MitraMom MitraMarketing Head at IleadEducation
Nitya Gold & Diamonds
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaPriyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
Birdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A…”
Rajat ChatterjeeRajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
Utkarsh India
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge…”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
Magik Lighting
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraRahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals
PRAN RFL Group
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. Most importantly, They have a…”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG
Shyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on…”
Shubham GadodiaShubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
Unimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and…”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark GroupReal estate
ABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. I would like…”
Satabdi SahuSatabdi SahuLead - Brand and Content at ABP EducationEducation
Brahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of…”
Abhijit BhattacharyaAbhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
Prime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help…”
Joy BhattacharjyaJoy BhattacharjyaCEO at Prime Volleyball LeagueSports
FIVB
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. So when we started this project, we had a good discussion with them.…”
Hitesh MalhotraHitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying…”
Hardeep SinghHardeep SinghMarketing Consultant
“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, Avik Da, and as I…”
Priyam GhosePriyam GhoseContent Creator
“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just…”
Manish PandeyManish PandeyConsultant & Coach to Content Creator
“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). Sayantan and his team is providing you to see this video.…”
GibaGibaBrazilian Former Volleyball PlayerSports
Read all 20 testimonials
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