Many company websites look fine and still don't answer what a buyer or dealer checks before calling. PromotEdge, an integrated marketing agency in Kolkata, India, since 2015, has designed, built or looked after websites for companies in the trades below.
This page shows the common problems and how we worked on each. Client names stay private.
These problems come up again and again. Under each we say what the work did about it.
The site looks fine but doesn't answer the buyer.
Buyers want products, sizes, certificates and where to buy. Many sites show a plant photo and a phone number. How we worked on it: Website design and development that starts from what each buyer checks, with those answers on the product pages.
The site was built once and never touched again.
Products are out of date, forms break, and nobody on the team can edit a page. How we worked on it: For most of these brands we kept looking after the site after launch. Fixing and updating it was part of the work, not a new project.
Visitors arrive but no enquiry comes.
If a visitor cannot see how to ask for a price or a call, the site gets visits and no enquiries. How we worked on it: For many of these brands the website was built alongside SEO and performance marketing, so pages were made to be found and to take enquiries.
A group with several companies and sites that don't match.
Each company built its own site at a different time, and a buyer can't tell they are one group. How we worked on it: For groups we designed the sites as a set, with a common look and clear links between the companies.
Companies in sugar and agribusiness, industrial engineering, chemicals, pharma, electronics and IT, steel, building materials, construction equipment, food and stationery, education and retail. Several are groups with more than one company. We do not name them.
The same order each time, adjusted to the trade.
What a buyer, dealer or investor checks first, page by page.
Clear product pages, simple enquiry forms, fast on a phone.
Search and ad tracking set up from the start.
New pages and fixes after launch.
Design, build, upkeep, search and ads sat with one team, so a site did not have to wait for a new contract to change.
The screens and results stay under NDA. A person from our team can walk you through the website design and development work in a 30-minute video call or at our Kolkata office.
Our beliefWe use AI to save your team's time. A person still makes the decision.
The service, the trades it was for, and the work by industry.
Our work in this trade, with no client named: SEO.
No. We work under NDA, so we do not tie a client's name, screens or numbers to the work on a public page. In a 1-to-1 call we can talk you through the method and the results, and tell you what we can and cannot show.
It depends on the number of pages and products and how fast content is ready. A small company site takes weeks; a large product site takes longer. The walkthrough gives you a realistic plan.
We do not publish a price list. The cost depends on pages, products, languages and what the site must connect to. Book the walkthrough, then ask for a written quote.
Yes. For most of the brands on this page we kept looking after the site after launch, with updates and new pages.
