“We fear the new site will lose our Google rankings.”
We list every page that gets visits or enquiries before design starts. Each old address gets a permanent redirect to its new one. We check both before launch.
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Digital · UI/UX design · Website redesign
Websiteredesign
Since 201565+ in-house teamKolkata office, 5 team bases
Website redesign for owners whose old site no longer brings enquiries. A page-by-page plan that keeps what already works.
A strategist calls you in one working day.
/ 01 Website redesign services
Change what hurts.Keep what helps.
A redesign should change what hurts and keep what helps. PromotEdge plans website redesigns page by page: we list what earns you enquiries and Google traffic today, redesign the rest, and send every old address to its new one.
Most owners ask for a new look. What they need is a site that sells. A new look on the old structure repeats the old problem.
If you are unsure the site needs a rebuild, start with a UX audit. A redesign sits under our wider UI/UX design work, and it follows a safe plan for the address changes (see SEO migration).
Looking for a website redesign company that plans the move page by page? That is what this page describes.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What a redesign covers
From the old siteto a safe launch.
| Part | What we do | What you receive |
|---|---|---|
| Audit and page list | Review the old site, its traffic and its enquiries | A list of pages, each marked keep, improve or drop |
| Address map | Match every old address to its new one | A map used for the redirects |
| Structure and layouts | Redraw the menu and the main paths in plain layouts | A sitemap and layouts to approve |
| Design | Final screens for phone and desktop | Screen files you sign off |
| Build | Build on the platform you choose, with speed in mind | A working site on a test address |
| Redirects and checks | Set permanent redirects; test links, forms and tracking | A checked list before launch |
| After-launch check | Compare traffic and enquiries with the numbers noted before | A short before-and-after note |
We build on WordPress, Shopify, Webflow or a custom build, whichever your team can update.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“The site is slow and clumsy, but we do not know where to begin.”
Begin with an audit. Often a few pages cause most of the loss, and the plan changes those first.
“Everyone wants something different, and the plan keeps changing.”
One written page list, signed off in stages. Changes after sign-off are priced as changes.
“Nobody has time to rewrite all the pages.”
We keep the text that works, rewrite what does not, and say early which pages need your input.
“The old site runs on something nobody can update.”
We choose a platform your own team can handle: WordPress, Shopify, Webflow or a custom build.
“After launch, enquiries dip and nobody knows why.”
We note your numbers before the move and compare them after. We promise no lift, but we do promise to look.
Our beliefWe look at your business first. Marketing comes second.
Planning a new site? Tell us which pages bring you enquiries today. Get a free growth plan
/ 04 What clients say
What a client saidafter a new website.
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head, iLeadEducation“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 05 How we work
Plan the move first,then design, then build.
The time depends on the number of pages and the platform. We confirm it in the quote.
- 01
Audit and page list
We review the old site and mark each page keep, improve or drop, with your enquiry data beside it.
- 02
Map the addresses
Every old address is matched to its new one, so no page is left without a way through.
- 03
Redraw and approve
You approve the structure and layouts before colour and design are added.
- 04
Design and build
Final screens, then the build on a test address that you can click through.
- 05
Launch and check
We test the redirects, forms and tracking, launch, and compare the numbers afterwards.
Go deeper
Read more about Website redesign
Deeper reading if you want the research behind the plan.
How we run a redesign, and why
Our web lead, Benjamin Sardar, plans the move. Our UI/UX designer, Sunanda Basak, redraws the paths.
How your business changes the plan
A dealer-led maker (see industrial manufacturing) keeps product and catalogue pages first. An online store (see D2C and ecommerce) protects product and category pages. A school or college (see education) protects admission pages.
- List the pages that earn first. You cannot protect what you have not counted. A keep, improve or drop list.
- Map every old address. A page with no way through is a lost visitor. An address map.
- Approve layouts before colour. Structure is cheaper to change than a finished design. Layouts to sign off.
- Check the numbers after launch. What cannot be measured cannot be achieved. A before-and-after note.
Moving a site: what Google says
Today
Google's guide to site moves gives four rules. Use permanent server-side redirects (301 or 308). Map each old address to its new equivalent. Avoid chains of redirects. Keep the redirects as long as possible, generally at least a year. We follow all four.
Source: Google Search Central, last updated 20 August 2026, read 17 October 2026
Next
Our view: tools will draft new layouts faster. Deciding which old pages to keep will stay a job for someone who has read your enquiry data. Want us to look at yours? Ask us.
Not sure a redesign is the answer? Ask us whether an audit would be enough. Talk to us
/ 06 Cost
What affects the cost of a website redesign.
No price list. These things move the number.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call. We publish no price list. The first step is a free growth plan: a 30-minute call and a one-page plan, for projects we think we can help.
What affects the cost
- Number of pages and templates
- Platform: WordPress, Shopify, Webflow or custom
- How much new text, photos and film the pages need
- Products or forms to move, and systems to connect
- Languages on the site
- Deadlines, such as a launch or a festive season
How we price it
- You tell us what the site does and does not do today
- We look at the site, its traffic and its enquiries
- We write the page list and what you receive at each stage
- You get the quote in writing within 2 working days, each cost on its own line
What you get in the quote
- The page list and the address map
- Design, build and the redirects
- The checks before launch and the after-launch note
- Hosting and upkeep, if you choose them (3-month minimum on ongoing work, then 30 days' notice)
We take on a limited number of projects and say honestly if one is not a fit. Comparing quotes? Ask what each includes, and who owns the site and the code.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
UI/UX and websites
Protect and measure
Proof and reading
Led by Sunanda, UI/UX designer
No pressure. No sales pitch.
Tell us which pages earn you enquiries.We'll show you how to keep them.
Common questions.
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A website redesign changes how a site is built and looks, and often how it is organised. A good one starts with the pages that earn enquiries today and keeps them. It is more than a new look: it plans the structure, the content, the address changes and the checks.
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Redesign when the structure, the platform or the speed holds the site back and fixes will not reach them. Fix when a few pages or forms cause most of the loss. A UX audit tells you which. We say honestly if three fixes will do.
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It can, when addresses change without redirects or good pages disappear. We list your pages first, map each old address to its new one, use permanent redirects and check before launch. We cannot promise rankings, but we plan to protect what you have.
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Access to the current site and its analytics if you have them, a list of the products or services that matter most, and a decision-maker for sign-off. Photos, text and logos are helpful, and we say early what is missing. Most of the work runs online.
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We confirm the time in the quote, because it depends on the number of pages, the platform and how much new text and photos are needed. A small business site and a large catalogue site are very different jobs. We agree dates for each stage in writing.
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Every client and project is different. The cost depends on the effort it takes, so we price after the first call. We publish no price list. You get a written quote within 2 working days, each cost on its own line. The first step is a free growth plan.
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We build on WordPress, Shopify, Webflow or a custom build. We choose the one your team can update, and you own the site, the domain and the code. PromotEdge has one office, in Kolkata, and team members in five other cities, and we work with businesses across India.