“We get plenty of clicks and almost no enquiries.”
Say 1,000 clicks at ₹30 cost ₹30,000. If 20 people enquire, each costs ₹1,500; if a better page gets 40, ₹750. We find where people stop and fix that first.
Home / Services / Digital / Website design / Landing pages
Digital · Website design · Landing page design
Landing pagedesign
Since 201565+ in-house teamKolkata office, 5 team bases
An ad click is paid for once, and a slow or crowded page wastes it. One page for one ad, quick on a phone, built for enquiries.
A strategist calls you in one working day.
/ 01 Landing page design
A page for one ad,and one action.
An ad click is paid for once, and a crowded page wastes it. PromotEdge is a landing page design company that builds one-purpose pages, matched to your Google and Meta ads, with forms, tracking and tests, so more clicks turn into enquiries.
A landing page is where a person lands after tapping your ad. It has one offer and one next step: a form, a call or a WhatsApp message. Its job is to impress your customer, not you.
Choose this over our wider website design and development when you need a page for a campaign. Choose conversion rate optimisation (CRO) when pages exist and you want more visitors to act. Want us to look at your page? Ask for a free plan.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
From the ad's promiseto the enquiry.
| Part | What we do | What you receive |
|---|---|---|
| Offer and buyer brief | Agree the one offer, the buyer and what a qualified enquiry is | A one-page brief |
| Page plan and copy | Plan the page and write words beside your ad text | Copy you approve before design |
| Phone-first design | Phone screen first, then desktop, button within thumb reach | Designs to click through |
| Form, call and WhatsApp capture | Short form, tap-to-call, WhatsApp link, and a CRM (one place for every enquiry) with an instant reply | Leads answered fast |
| Tracking | Conversion tracking for Google Ads and Meta Ads, UTM tags (labels on the ad link), leads sent to your CRM | Every enquiry traced to its ad |
| Build, speed and testing | A light page on your CMS or a separate one, plus a second version changing one thing (an A/B test) | A live page and a clear winner |
| Handover and monthly report | Train your team; report enquiries and cost by page and ad | A short monthly report |
Ad spend, domain, hosting, call tracking and form tools are third-party costs, billed at actuals.
Our beliefWe know digital inside out, and we think like an Indian business.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“The ad says one thing. The page talks about everything.”
We write page and ad together, so the first lines repeat the promise. Google counts landing page experience in Quality Score, a diagnostic tool, not an input in the ad auction. We treat it as a warning light.
“All our ad traffic goes to the home page.”
We make a page for each offer and kind of buyer, so a dealer sees a dealer page and a homebuyer sees a homebuyer page.
“The page is slow on a phone.”
We set a page-weight limit first, using the same speed limits as our website builds.
“The form asks nine questions, and half the numbers are wrong.”
We ask for name and phone, plus one question that shows real interest, and say near the button who will call and why.
“We can't tell which ad brought the enquiry.”
Every form, call and WhatsApp tap is tagged with its source and sent to your analytics and ad accounts.
Not sure which ad should get its own page first? Show us your numbers. Get a free growth plan
/ 04 How we work
A first page goes liveonce the offer is agreed.
- 01
Step 1: listen
We read your ad, offer and last enquiries, and ask sales which became business.
- 02
Step 2: plan and write
One offer, one audience, one action. Copy next to the ad text, for your approval.
- 03
Step 3: design and build
Phone screen first, on a private link you tap through yourself.
- 04
Step 4: test and track
Real phones, every form and button, and a check that each lead reaches your CRM, before ad money goes in.
- 05
Step 5: watch and change one thing
A small budget first, numbers read weekly, one change at a time.
- 06
Step 6: scale
A page that earns qualified enquiries is copied for other ads, cities or languages.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
- We start from the ad's promise. Visitors leave when the page does not repeat the ad. A page plan.
- We design for a thumb on a mid-range phone. Many clicks arrive on mobile data. A private link.
- We test every form, call and WhatsApp link before ad money goes in. A broken button wastes every click. A test lead in your CRM.
- We change one thing at a time. Then you know what moved the number. A clear winner.
- We copy the page that works. A winner can serve other ads, cities and languages. A monthly report.
Go deeper: the Indian market, your business model and AI
The market
Kantar and IAMAI counted 488 million active internet users in rural India and 397 million in urban India in 2024. Many arrive on a phone, so the first screen decides.
Source: Business Today, January 2025
How your business model changes the plan
D2C (direct to consumer): one page per product, buy button first.
Dealer-led B2B (business to business): a form asking city and quantity, so the right dealer calls. See industrial manufacturing.
Clinics and services: call and WhatsApp often beat forms. See healthcare and real estate.
Who sets the rules and who shaped the field in India
ASCI calls itself an independent, voluntary self-regulatory body for Indian advertising, and mentions a 2026 guideline on labelling AI-generated ad content. IAMAI is a not-for-profit body for the digital economy, with 540 members.
Source: ASCI and IAMAI sites, October 2026
AI in landing pages: today and next
Google's Performance Max can draft headlines, descriptions and images from your landing page URL; its Help page says to review them. From September 2026, text customization moves into AI Max, using your page as source. So say plainly what you sell.
Source: Google Ads Help, October 2026
Prefer to talk it through? Message us on WhatsApp. Chat on WhatsApp
/ 05 Cost
What affects the cost of landing page design.
No price list. These things move the number.
A landing page is quoted against a written scope. Your ad spend is separate, and third-party costs are billed at actuals.
What affects the cost
- Number of pages and test versions
- Whether we write the copy, or you supply it
- Photos, illustrations or video
- Links to CRM, WhatsApp, call tracking and ad accounts
- Languages, cities and testing after launch
How we quote
- We ask about your offer, buyers and what a good enquiry looks like for sales.
- We look at your ads, pages, tracking and lead handling.
- You get a quote with page work, testing and third-party costs on separate lines.
What you get in the quote
- Each page and test version, named one by one
- Copy, design, build and phone testing
- Tracking, and the link to your CRM
- Handover, with every login in your company's name
When you compare quotes, ask whether tracking, phone testing and a second version are included.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
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Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us where your clicks are dropping.We'll show you the plan.
Straight answers.
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It depends on how many pages and versions you need, who writes the copy, and what the page connects to, such as a CRM. A written scope decides the quote, with third-party costs on separate lines. Your ad spend is separate.
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You get monthly numbers: visits, enquiries by form, call and WhatsApp, and the cost of each. With your sales team's feedback we show cost per qualified enquiry, and compare each page with its second version. Early on we read the numbers weekly.
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A full company website usually takes 4 to 6 weeks. A landing page goes live once the offer, copy and approvals are settled; delays are mostly approvals and missing photos. Many languages or CRM links take longer. Tell us your launch date early.
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No. You need one for every offer and kind of buyer. Ads with the same promise to the same people can share a page; a new offer, city or language earns its own. We plan this with your Google Ads and Meta Ads campaigns.
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Choose one that asks about your offer and sales team before showing designs. Ask four things. Will it test on real phones? Track each enquiry to its ad? Include a second version? Report enquiries, not just visits? A good partner also says when the page is not the problem.
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Yes. Our servicing team is based in cities across India. Calls and reviews run online, and you check each page on a private link before launch. We write for your city and language, and visit at least every three months.
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We are a marketing company that plans and delivers the work. Our in-house team of 65+ people builds, with consultants and partner agencies where needed. The page, domain and every login belong to your company, so you can take everything with you.
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Yes. We can audit it free first, for projects we think we can help. Sometimes the page is fine and the ad, offer or follow-up is the problem, and we will say so. Page fixes are part of our CRO service.