“People arrive, but few reach the enquiry form.”
We follow the visitor's path and find the step where they stop. It is often one unclear button or a long form.
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UXaudit
Since 201565+ in-house teamKolkata office, 5 team bases
UX audit for owners whose website gets visits but few enquiries. Real screens on real phones, and a ranked list of what to fix first.
A strategist calls you in one working day.
/ 01 UX audit services in India
Find the step wherevisitors give up.
A site with plenty of visits and few enquiries usually loses people at one or two steps, not everywhere. PromotEdge runs a UX audit: we walk through your website or app on real phones, check it against recognised usability rules, and give you a ranked list of fixes.
UX (user experience) is how easily a person finishes a job on your screen, such as finding a product or sending an enquiry. An audit is a short check of that, before you spend on anything bigger.
Choose the audit when you already have a site and want to know what is wrong first. If it says the site needs a rebuild, the next step is website redesign. Many teams stop at the list and fix it themselves.
No site yet, or starting over? Begin with UX research instead.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What the audit covers
From the first callto a ranked list.
| Part | What we do | What you receive |
|---|---|---|
| Kick-off | Agree the one job each key screen must do, and who uses it | A one-page scope |
| Walk-through on real phones | Use the site as a buyer would, on phones and slow data | Notes with screenshots |
| Expert review | Check each screen against the ten usability rules (heuristics) | A list of problems, each tied to a rule |
| Accessibility check | Test tap size, text size and contrast against WCAG 2.2 AA | A short accessibility note |
| Analytics and calls | Read where visitors leave, and what customers ask by phone | A page on what the numbers show |
| Ranked fix list | Order the problems by what they cost you and how hard they are to fix | One ranked list |
| Walk-through call | Go through the list with your team and answer questions | A decision on what to do next |
The audit stops at the list. Fixing is a separate choice: your team, ours, or another firm. See our UI/UX design and website maintenance.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“The site is fine on a laptop and clumsy on a phone.”
We test on real phones, on slow data too. Buttons should be easy to tap: WCAG 2.2 sets 24 by 24 CSS pixels as the minimum at its AA level.
“Nobody agrees what is wrong, so every meeting ends in opinions.”
The audit gives one ranked list, with the evidence beside each problem.
“The menu has grown with every new product.”
We ask a few real buyers to find three things on your site, and note where they hesitate.
“Customers keep phoning to ask what the site should answer.”
We read your recent enquiry calls and WhatsApp questions. They show what the pages fail to say.
“We want a redesign, but fear paying for a guess.”
The audit tells you whether three fixes will do or a rebuild is needed. We say which.
Not sure where visitors stop? Tell us which page worries you most. Get a free growth plan
/ 04 What clients say
What a client saidabout our design work.
“They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable.”
Bimal ShahExecutive Director, Fine Organic Industries LimitedManufacturing“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at IleadEducation“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsTell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 05 How we work
Look first,then rank, then explain.
The time depends on the screens and journeys in scope. We confirm it in the quote.
- 01
Agree what each screen must do
A short call with the people who own the site, to agree the jobs and the screens in scope.
- 02
Use the site like a buyer
We go through the key journeys on real phones and note every stumble.
- 03
Check it against the rules
Each screen is reviewed against the ten usability rules and the accessibility minimums.
- 04
Read the numbers and the calls
Analytics and customer questions show where people leave and what they cannot find.
- 05
Rank and hand over
You get one ranked list and a call. Fix it yourself, with us or with another firm. The list is yours.
Go deeper
Read more about UX audit
Deeper reading if you want the research behind the plan.
How we run the audit, and why
Our UI/UX designer, Sunanda Basak, leads the audit. Our web lead, Benjamin Sardar, checks what the fixes need from the build.
How your business changes the audit
A dealer-led maker (see industrial manufacturing) needs the enquiry form and the product pages checked first. An online store (see D2C and ecommerce) needs the product page and checkout. A school or college (see education) needs the admissions enquiry.
- Agree the job of each screen first. A screen with no job cannot be judged. A one-page scope.
- Use real phones, not only a laptop. Most of your visitors hold a phone. Notes with screenshots.
- Tie every problem to a rule. It turns opinions into evidence. A list with a rule beside each problem.
- Rank by cost and effort. A small fix on a busy page beats a big fix on a quiet one. One ranked list.
UX audits: today and next
The usability rules
Jakob Nielsen's ten usability heuristics, from the Nielsen Norman Group, are broad rules of thumb, not strict guidelines. They were made for heuristic evaluation: checking a screen against general principles to find problems. We use them as a checklist, and we still watch real people.
Source: Nielsen Norman Group, first published 1994, last reviewed 30 January 2024, read 17 October 2026
Next
Our view: software will flag more layout problems on its own. Knowing which problem costs you an enquiry still needs a person who has watched your buyers. Want us to look at one page? Ask us.
Planning a redesign? Ask us whether an audit would save you money first. Talk to us
/ 06 Cost
What affects the cost of a UX audit.
No price list. These things move the number.
Every client and project is different. The cost depends on the effort it takes, so we price after the first call. We publish no price list. The first step is a free growth plan: a 30-minute call and a one-page plan, for projects we think we can help.
What affects the cost
- Number of screens and journeys in scope
- Website, app, dealer portal or an internal tool
- Whether you want a test with real users as well
- How much analytics and call history you can share
- Whether you want a review of the fixes afterwards
How we price it
- You tell us where visitors stop today
- We look at the site or app and the analytics you share
- We write down the screens in scope and what you receive
- You get the quote in writing within 2 working days, each cost on its own line
What you get in the quote
- The walk-through notes and the ranked fix list
- The accessibility note
- The walk-through call
- A review after the fixes, if you choose it
We take on a limited number of projects and say honestly if one is not a fit. Comparing quotes? Ask what you receive at the end, and who owns it.
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
UI/UX and websites
Measure and grow
Proof and reading
Led by Sunanda, UI/UX designer
No pressure. No sales pitch.
Tell us where visitors stop.We'll show you what to fix first.
Common questions.
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A UX audit is a short, structured check of how easily people use your website or app. We walk through the main journeys on real phones, review each screen against recognised usability rules, and give you a ranked list of fixes. It finds problems. It does not fix them.
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No. An audit is an expert review: we use the screens and judge them against known rules. Usability testing watches real users try the screens. We can add a small test to an audit when the list leaves a question open.
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An audit tells you what is wrong and what it costs you. A redesign changes the site. Many sites need three fixes, not a rebuild. The audit shows which. If it says redesign, our website redesign service is the next step.
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One ranked list of problems with the evidence beside each one, a short accessibility note, a page on what your analytics and customer calls show, and a walk-through call. We promise no lift in enquiries. The list is yours to use with us or anyone else.
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We confirm the time in the quote, because it depends on how many screens and journeys are in scope. We need access to the site or app, your analytics if you have them, and an hour with the people who handle customer questions. Most of the work is done online.
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Every client and project is different. The cost depends on the effort it takes, so we price after the first call. We publish no price list. You get a written quote within 2 working days, each cost on its own line. The first step is a free growth plan.
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Yes. PromotEdge has one office, in Kolkata, and team members based in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar. We work with businesses across India, talk to you every day and meet you in your city at least once every three months. You keep your accounts and your data.