“We boost posts and get likes. Nobody enquires.”
A boost buys reach. We set up an offer, a next step and tracking first, then run a campaign built for enquiries.
/ 01 Instagram marketing agency
Instagram ads that bringbuyers, not just likes.
Likes are easy to get, but only messages and orders pay the bills. PromotEdge runs Instagram ads so your ad money brings enquiries and orders.
Maybe your posts get likes and your boosted ads get views, but nobody messages, and your sales team sees no difference.
We run Instagram ads for corporate groups, listed companies and startups, mostly B2C (selling to consumers) and D2C (selling direct online) brands, though B2B (selling to businesses) works too. Many Indian buyers check a brand's Instagram before they message. A dealer-led maker, as in construction equipment, uses Instagram to build trust before the dealer call.
This page is about paid Instagram. Choose it over Meta Ads when Instagram is where your buyers are; Meta Ads covers Facebook, WhatsApp and the rest. Unpaid posts are in social media marketing, and the two work best together.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
From the first ideato the sales call.
| Part | What we do | What you receive |
|---|---|---|
| Account and tracking check | Review your profile, ad account and tracking | A fix list, done before any ad goes live |
| Audience and offer plan | Agree who we reach, what we offer and what a qualified lead is | A one-page plan with a target cost per qualified lead |
| Creative for Feed, Stories and Reels | Ads in the shape each placement needs, vertical first | A first batch, then new ads every two to three weeks |
| Set-up and testing | Campaigns that end in a form, WhatsApp chat, message or website; weak ideas cut | Live campaigns and a test log |
| Lead routing | Each lead sent fast to the right salesperson, by WhatsApp or your CRM (customer relationship management software) | Instant alerts |
| Monthly report | Spend, leads, qualified leads, calls, visits and sales | A short report and a call |
Ad spend is paid to Meta from your own ad account and shown apart from our fee. A qualified lead is a person who can really buy: they need what you sell, can pay and are somewhere you serve.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“Our Reels get views. Nobody messages us.”
Views are not demand. We end each ad with one action: a form, a chat or a visit to your page.
“Followers are up. Sales are not.”
We report enquiries and orders next to follower growth, and say plainly when they don't move together.
“The ad worked for a month, then costs went up.”
People tire of the same ad, so new hooks and formats go in every two to three weeks.
“Our ad film looks wrong on a phone.”
We cut your brand films into short vertical versions and make new ones for each placement.
“Our profile looks dead when people check us.”
People tap your profile after an ad, so we check the bio and recent posts too.
Boosting posts and not sure what it brings? Show us last month's results and we will say where the money went. Get a free growth plan
/ 04 How we start
First ads in two weeks,steady costs by month three.
- 01
Week 1: listen and check
We talk to your sales team, read your last leads, and check your profile, ad account and tracking.
- 02
Weeks 1 to 2: first creative
We make or adapt the first vertical ads and agree the offer and next step for each.
- 03
Weeks 2 to 4: test small
Several ideas go live on small budgets. We judge cost per qualified lead, not views.
- 04
Month 2: scale what sells
Budget moves to what brings qualified leads. Retargeting, which shows ads to people who already looked at you, goes on.
- 05
Every two to three weeks: refresh and review
New hooks go in before ads tire. We can't do magic alone: faster feedback from your sales team means faster improvement.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C brand ends ads in a store or a chat and watches repeat orders. A dealer-led B2B firm sends leads to dealers by city. A franchise sets up one local offer per outlet, as a real estate project does per site. For long, high-value deals in industrial manufacturing, Google search and LinkedIn Ads usually do better.
Who sets the rules
ASCI (the Advertising Standards Council of India) was formed in 1985 and published guidelines for influencer advertising in May 2021. If your ads use creators, each paid post should say it is paid.
Source: ASCI history page, read 10 October 2026
- Agree the offer and the next step before the creative. A good-looking ad with no clear action brings views, not messages. A one-page plan.
- Make ads vertical first. Meta recommends vertical 9:16 video with sound and key messages in the safe zone for Reels ads, so a cropped TV film wastes the screen. Short vertical cuts.
- Test small, then scale. A few ideas on small budgets show what works before real money moves. A test log.
- Send leads fast to the right person. A lead that waits is a lead lost. Instant alerts.
Reels guidance: Meta, Instagram and Facebook Reels short video ads page, read 10 October 2026.
AI in Instagram ads: today and next
Today
Meta says its end-to-end Advantage+ campaign solutions automatically apply AI to audience, placement and budget, and optimise in real time. Meta's page does not make Instagram-only claims, so we test such campaigns against a manual set-up on your own cost per qualified lead.
Source: Meta, Optimize Facebook & Instagram Ads with AI, read 10 October 2026
Next
Our view: more of the set-up will become automatic, so your creative, your offer and your lead follow-up will matter more. See how we use AI and automation.
Change is the only constant.
Have brand films that were made for TV? Send them over and we will show how they could be cut for Reels. Talk to us
/ 05 Cost
What affects the cost of Instagram ads.
We don't publish a price list. We quote against a written scope, and your ad budget is paid to Meta on its own line.
What affects the cost
- Your audience: premium and B2B buyers cost more to reach than a broad consumer offer
- How much new creative you need each month, and how much of it is video
- Whether ads end in forms, WhatsApp chats or website visits
- Cities, languages and products in the plan
- The season: festive months push auction prices up
How we quote
- We talk about what you sell, who buys it and how a lead becomes a sale
- If your account is already running and we think we can help, we audit it free first
- You get a written scope, with creative work, management and ad spend on separate lines
What you get in the quote
- The campaigns, audiences and cities we build
- How many new ads and videos we make each month
- The lead set-up, tracking and monthly report
Comparing quotes? Ask what is in the creative work and whether ad spend is shown apart. A low fee with no new ads in it is not cheap.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in paid and social
By industry
Proof and reading
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us what Instagram is not doing for you.We'll show you the plan.
Straight answers.
-
It plans and runs your Instagram presence so it brings business: the posts people see without you paying and the ads you pay for. This page covers the ads; social media marketing covers the posts. The two work best together.
-
You choose the ad budget and Meta charges by auction, so costs move with your audience, season and creative. Our Instagram ads cost guide explains the billing. Our fee is separate from that budget. Ongoing work has a 3-month minimum, then 30 days' notice.
-
Start with all of them and let the numbers decide. A placement is where your ad shows. We make each ad in the shape the placement needs, then compare cost per qualified lead by placement and move money to what works.
-
Boost a post when it already earned saves and shares and you want more people to see it. Run a proper campaign for enquiries or orders, because we can then pick the goal, audience and next step, and track what each rupee brings.
-
Sometimes. It works for products with a wide buyer base, such as training, small-business tools or machines sold through dealers. For long, high-value deals, Google search and LinkedIn usually do better, and we will say so on the first call.
-
Yes. The ads run online, and our servicing team is based in cities across India. We target your cities and languages and route leads to the right salesperson. We talk every day and visit at least once every three months. If a job needs it, we place a team member at your site.
-
From numbers your sales team can check: spend, leads, qualified leads, calls, visits and sales, with the cost of each step. We cannot guarantee leads or a cost before testing your market. We do guarantee honest reporting, including what did not work.
-
We plan and make the creative, and can also use footage and designs you already have. Our in-house team of 65+ people does the work, with industry consultants and partner agencies where a job needs them. You approve every ad before it goes live.