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Industry · D2C & ecommerce · Fashion & apparel
Digital marketing for clothing brands that sell direct across India. Planned on the sales you keep after returns.
A strategist calls you in one working day.
PromotEdge is a Kolkata marketing agency that has worked with Indian brands since 2015. We run digital marketing for fashion brands and clothing labels that sell online across India, from size and fit content to creators, ads and COD.
The number we plan around is sales kept after returns.
Take a kurta that comes in four sizes. A shopper can't try it on, so she orders M and L and sends one back. You paid to ship both, and the ad is already paid for.
COD (cash on delivery) means the buyer pays the courier at the door. RTO (return to origin) is a COD parcel the buyer refuses, which goes back unopened. A return is different: a delivered order that comes back. We split all three by style and size.
Clothes also sell in seasons. A drop is a limited release of new styles on a fixed date. Repeat orders come from the next drop, if the first parcel went well.
This page covers what is different about clothes. Basics are on our D2C (direct-to-consumer) marketing agency page, and its child pages go deeper on performance marketing, social media and marketplaces. Shop-led fashion is another job: see retail and jewellery.
| What your label needs | What we do | What is different in clothes |
|---|---|---|
| Fit shoppers can trust | A size chart in cm from your own garments, the model's height and size, and fit notes such as 'runs small'. | The garment rule asks for sizes in cm. India's body-size survey, INDIAsize, scanned over 26,000 people aged 15 and above in six cities. Ask whether your chart comes from your garments or a guess. |
| Product pages and feed | Each size and colour as a variant sharing one item group ID in your product feed (the file that lists your products for Google). Return terms on the page and in return policy markup (code that tells Google your rules). | Google's Merchant Center help makes size a must for clothing in free listings and gives every variant one item group ID. Return policy markup can show your terms beside the product in Search. |
| Lookbooks and styling content | A lookbook is a set of photos or videos showing styles worn together. We plan one big shoot a season and short phone shoots between, run through content marketing. SEO (search engine optimisation) pages use what shoppers type, such as 'cotton kurta for office'. | A lookbook sells a whole outfit, so one order can hold three items. |
| Drops and seasons | A calendar that works back from each festival and wedding window: fabric, shoot, teaser, launch, restock, sale. Your WhatsApp and email lists get early access. | Scarcity has to be real. Say 'only 40 pieces' and there must be 40. |
| Ads and COD orders | Catalogue ads (ads built from your product feed) show only styles with the buyer's size in stock. First-time COD buyers get a WhatsApp check before the parcel ships. | COD helps a new label that shoppers don't yet trust, but RTO is the risk. We read it by pin code and by style. |
We wouldn't start with all five. A label with many returns starts with the first two.
“Our ads work, but returns eat the profit.”
Here is a made-up example. A shirt sells for ₹1,200 and costs ₹450 to make and pack. Shipping is ₹70 each way. If it stays, you keep ₹680 before ads. If it returns and can be resold, you lose ₹140. If it returns worn or damaged, you lose ₹590. We read returns by style, size and reason, then fix the listing or pause ads on styles that bounce.
“Customers say the colour isn't what they saw.”
Studio lights, phone screens and new dye batches all change colour. We shoot in daylight beside a fabric swatch, with a close-up of the weave and a short video of the fall. Our fashion photography team plans the shoot around your returns list.
“The festive range landed after the rush had peaked.”
Festival dates move every year, so we count back from that year's date. Fabric and stitching set the clock. Shoot, teaser and creator posts follow. Ads start only when your sizes are in stock. If a date can't be met, we say so early and plan a smaller launch.
“One creator brought lots of orders, and most came back.”
A creator code shows orders placed and hides the ones that return. We report orders kept, code by code. Our influencer marketing team matches creators to your buyer, down to her size and city, and keeps the ones whose orders stay.
“The season is over and the racks are full.”
Deep discounts teach shoppers to wait for the sale. So your own list sees the offer first, and bundles move the odd sizes. Sale-stock ads run only while an order still leaves money after returns.
“We make block-print clothes in Jaipur. How do we sell the craft online?”
Sanganeri hand block printing is a registered geographical indication (GI: a name tied to a place and its craft). The application is from Sanganer in Jaipur district and covers dress material and garments. If your cloth carries that name, keep proof of where and how it was printed before you write it on a product page. Then show the block going down, the colours in daylight and the fit. See what we run in Jaipur.
We have not published a case for a fashion or clothing brand, so we won't borrow figures. The nearest published work is Desi Machines, a PromotEdge group company: a marketplace for construction equipment that we built end to end. It is not a clothing brand. What carries over is small: buyers who can't touch a product trust it more when every listing follows one standard format. A size chart in cm does that for a kurta. See all our case studies.
Our beliefWe're professionals. We'd rather be blunt than pleasing.
Not sure what your returns really cost? Tell us what's not working. We'll send you an honest one-page growth plan, free.
We don't publish a price list. Twelve styles is a different job from three hundred styles and a drop every month. We quote against a written scope. Ad spend is paid separately.
| Way of working | When it fits |
|---|---|
| Monthly retainer | Content, creators, ads and the monthly report; minimum 3 months, 30 days' notice to stop |
| Season plan | One festive or wedding season, start to finish |
| Listing clean-up | A one-time rebuild of size charts, variants and return terms |
Ask for a free growth plan: a 30-minute call and a one-page plan, starting with your listings and returns.
Five rules matter most here, each read at its source on 28 October 2026. Your lawyer has the final word.
Sizes and price on the listing. A 2022 amendment to the Legal Metrology (Packaged Commodities) Rules (G.S.R. 648(E), in force from 1 January 2023) covers garments sold loose, where the buyer can inspect them. Each must show the maker's, marketer's or brand owner's name and address, and a consumer-care email and phone number. It must also show sizes such as S, M, L and XL (extra large) in cm or m, and the maximum retail price (MRP) with all taxes. Sold online, the same details go on the website.
Returns and the price break-up. The Consumer Protection (E-Commerce) Rules, 2020 cover single brand retailers that sell their own stock. Rule 7(1) asks them to show return, refund and exchange terms, the cost of return shipping, and the total price as one figure with a break-up of charges. Rule 7(4) bars refusing to take back or refund goods that are defective, late or not as advertised. So a colour that differs from your photos is not a return you can refuse.
Sale prices. From 1 January 2027, a price cut must show the prior price beside the reduced price. The prior price is the lowest price in the 30 days before the announcement. So a 'was ₹3,999' tag on a lehenga works only if ₹3,999 was that lowest price.
Limited stock. The CCPA (Central Consumer Protection Authority) lists false urgency as a dark pattern, including saying stock is more limited than it is. The 2026 amendment tells every e-commerce entity to follow those guidelines. So 'only 40 pieces' must be true.
Gifted outfits. ASCI (the Advertising Standards Council of India) counts free products, even unrequested ones, as a material connection. A creator who mentions a style you sent needs a label that is upfront and easy to see. Brand and creator are both responsible.
This is general guidance, not legal advice. Your lawyer checks each page and claim before it goes live.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
The expertise that fits your business, and the places we work.
Led by Vinnay, COO and Ecommerce lead
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsFind out why things come back. Ask your customer-care team and read the return reasons by style and size. Then fix the listing: measurements in cm, the size the model wears, fit notes and a short video of the drape. Nobody can honestly promise a return rate, but we can show you which styles cause returns.
We won't claim to be right for every label. Ask any agency, us included, four things. Will you report sales after returns, or only ad sales? How would you cut size returns? Who owns the ad accounts? Who runs your account? For us it is our in-house team of 65+ people, with partner agencies where a job needs them.
We don't publish a price list. The cost depends on how many styles and sizes you launch, how many shoot days and creators you want, and which channels we run. Your margin after returns sets the right ad budget, not a fixed share of revenue. A written quote follows within 2 working days.
We confirm the timeline in the quote. A drop gives a first read soon after it goes live: which styles sold, which sizes came back and which creator codes were used. Repeat orders take longer, because shoppers buy clothes in seasons.
Only with proof. In October 2024 the Central Consumer Protection Authority (CCPA) issued greenwashing guidelines. The government's release says they aim to stop vague terms such as 'eco-friendly' and 'sustainable' without substantiation. A claim should name the part it covers, such as the fabric, and rest on credible certification or scientific evidence. This is general guidance, not legal advice.
COD helps a new label that shoppers don't yet trust, but a refused parcel costs shipping both ways. We confirm first-time COD orders on WhatsApp before dispatch, read RTO by pin code and style, and decide where COD stays on. Any COD fee belongs in the price break-up on the product page. We promise no fall in RTO.
Both can work. A marketplace brings reach and shows which styles sell, but it sets its own commission and returns terms, so add those to your margin sheet first. Your own site holds new drops, the full size run and your customer list. Many labels start with the site and add a marketplace once margins are clear.
Yes. Our servicing team is based in cities across India. Most work runs online, and we meet you in your city at least once every three months. Our language partners create content in Hindi, Gujarati, Bengali and more. Want a second opinion first? Ask for a free growth plan: a 30-minute call and a one-page plan.
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
