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Engagementrate
Followers mean little if nobody reacts. See how many of your people actually like, comment, share and save.
Do peoplecare?
Engagement rate is the share of your audience that reacts to a post: likes, comments, shares and saves. PromotEdge built this free calculator to give you the rate by followers and, if you add reach, by the people who actually saw it.
It works for Instagram, Facebook, LinkedIn and YouTube posts. Use one post, or the totals for a week or a month with the number of posts.
Everything runs in your browser. Nothing you type is sent to us or saved.
Put inyour numbers.
Fill in followers and likes to see your rate.
Want a plan to move these numbers? We’ll call you back and give you an honest first view, free.
This tool runs in your browser. Nothing you type is sent to us or stored.
How touse it.
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Add your followers
The follower count on the day you check.
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Add the reactions
Likes, comments and shares from the post insights. Saves are optional but worth adding.
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Add reach if you have it
Reach is how many different people saw the post. It gives a fairer rate.
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Set the number of posts
Leave it at 1 for one post. For a month of totals, type how many posts they cover.
What the numbers mean
A rising rate means your posts are getting more useful to the people who see them.
Example: 12,000 followers and one post with 420 likes, 35 comments, 18 shares and 40 saves. That is 513 interactions, an engagement rate of about 4.3% by followers.
Rate by reach is usually higher, because most followers do not see every post. Track the same rate every month. Do more of the posts that lift it, and stop the ones that do not.
Our beliefWe know digital inside out, and we think like an Indian business.
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The services that grow engagement, and the other free tools.
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent CreatorStraight answers.
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Add likes, comments, shares and saves, divide by followers, and multiply by 100. For several posts, use the average per post. The rate by reach divides by the people who saw the post instead.
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Rate by followers is the one most people quote, so it is easy to compare. Rate by reach is fairer, because it only counts the people who saw the post. Track both.
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It depends on the platform, your category and your account size; smaller accounts usually see higher rates. Compare with your own past posts and with similar accounts, and aim to keep the trend going up.
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No. Views are not an action. This calculator counts likes, comments, shares and saves.
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No. The calculator runs in your browser. Nothing you type is sent to PromotEdge or stored.