“We love the name, and a restaurant two streets away already uses it.”
Search the Registry's public tools and the map before you print. Our name shortlist work builds options. Your attorney clears the final one.
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Industries · Hospitality · Restaurant branding
Restaurant branding for restaurants, cafes and QSRs
For owners of restaurants, cafes, cloud kitchens and quick service chains. A name you can own, a look that works from signboard to phone, and papers in order.
A strategist calls you in one working day.
/ 01 Restaurant branding
What restaurant branding covers, and who does which part
Restaurant branding is the name, idea, look and rules that make an outlet easy to recognise, under a name you can legally own. PromotEdge does the name shortlist, concept, logo, menu, signboard and pack look, and the brand guide.
A trade mark attorney files the trade mark. A food-law adviser checks FSSAI papers.
A QSR (quick service restaurant) is a counter-service place, like a burger, roll or biryani chain. QSR branding has its own section below. A cafe, a dine-in restaurant and a cloud kitchen, which cooks only for delivery, follow the same steps.
We opened three agency pages for this phrase. None mentions trade marks, FSSAI or a franchise manual. In India those decide whether you keep your name and can open a second outlet. Slow hours, delivery and regulars are on our restaurant marketing page.
Official pages below were opened on 2 November 2026. Rules change, so check the current text.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
Our beliefThink creative. Act on numbers.
/ 03 The rollout table
Restaurant branding rollout table: what each item must carry
One row per item. The last column names who should say yes before it is printed or uploaded.
| Item | What it must carry | Who checks |
|---|---|---|
| Signboard and fascia | The name as you will register it, and a one-colour logo that reads from the road. Check the local authority's rules. See signage and shop branding. | You, the signboard maker and the local authority |
| Menu card and board | The name, logo and prices as on the bill. Allergen, veg or non-veg and calorie rules are on our restaurants page. | You and a food-law adviser |
| Bill and receipt | Name, address, tax details and the 14-digit FSSAI licence or registration number. FSSAI's orders page lists a 13 September 2022 order on this. | Your billing software vendor and accountant |
| Delivery-app tile and listing | A square logo that reads at thumbnail size, and the signboard's name. Apps set their own sizes and papers. | The app's partner team |
| Google profile | A JPG or PNG logo, 720 by 720 pixels recommended, 250 by 250 minimum (Google). Name rules are on our Google profile page for hospitality. | You, as profile owner |
| Cup, box and bag | Name, logo and social handle. Packed food inside needs the label row below. | Your printer and a food-law adviser |
| Packed food under your brand | A label under FSSAI's Labelling and Display Regulations, 2020. Claims rules are on our food and beverage page. Check the current text. | A food-law adviser |
| Franchise outlet kit | Signboard drawing, menu board template, uniform, pack list and a written agreement on use of the name. | Your lawyer and trade mark attorney |
Send us your current signboard, menu and bill, and we will mark what is missing.
Go deeper
Read more about Restaurant branding
Deeper reading if you want the research behind the plan.
Naming a restaurant and checking the trade mark
Pick a name the Registry can accept
Section 9 of the Trade Marks Act turns away a name that cannot tell your outlet from another. It also turns away a name that only describes the kind, quality or place of the service. A mark that gained a distinctive character through use can still be registered. Our view: for a new outlet, start with a coined name. Run it through IP India's two search tools, then check the map and the delivery apps.
Source: Trade Marks Act, s. 9 and IP India search tools, opened 2 Nov 2026
Which class to file in
Classes 1 to 34 are goods and classes 35 to 45 are services. You file and pay class by class.
| Nice class | What WIPO says it covers | When a restaurant brand needs it |
|---|---|---|
| 43 | Services for providing food and drink, mainly preparing food and drink for consumption. | The restaurant, cafe, QSR or cloud kitchen itself. |
| 30 | Foodstuffs of plant origin, such as coffee, tea, bread, pastries, ice cream, spices and sauces. The list has pizza and sandwiches. | Packed sauces, spice mixes, bakery items or sweets under your name. |
| 29 | Foodstuffs of animal origin, plus cooked fruits and vegetables. The list has meat-based snack food and soups. | Packed snacks, soups or dairy items under your name. |
Source: IP India basics, WIPO Nice 43, 30 and 29, plus IP India fees, opened 2 Nov 2026
Logo, menu and signboard design that works small
Test the smallest use first
Google's logo sizes are in the rollout table. Our view: draw the square, one-colour logo first, and shrink it to thumbnail size before you approve anything.
Source: Google Business Profile Help, opened 2 Nov 2026
Contrast and colour
WCAG, the web accessibility standard, asks for text contrast of at least 4.5 to 1 and exempts text that is part of a logo. Menu text gets no exemption. The US National Eye Institute says about 1 in 12 men have colour vision deficiency. Red against green should not be the only difference between menu sections.
Source: W3C, WCAG 2.2, SC 1.4.3 and National Eye Institute (updated 5 Nov 2025), opened 2 Nov 2026
A one-page brand guide
Our view: list the logo files, colour codes, two fonts, the clear space round the logo and how to write the name. Give it to the signboard maker, the printer, the app team and every outlet.
QSR branding and franchise-ready brand rules
How QSR branding differs
Our view: a QSR sells speed and sameness. Guests know what the counter, the combo and the wait will be. So the name, combo names, menu board order, uniform and packs should look the same in every outlet. Ask your attorney about the combo names you reuse.
Brand rules for outlets run by others
The Trade Marks Act counts someone else's use of your mark as your own when that person is a registered user, or uses it under your written agreement and its conditions. Registering an outlet owner as a registered user needs a joint written application and the agreement. Our view: before outlet one, write down what in the signboard, menu and pack cannot change. Add who approves local offers, and what happens to the name if the agreement ends. Take legal advice. Recruiting franchisees is on our franchise brands page.
Source: Trade Marks Act, 1999, ss. 2(1)(r), 48 and 49, opened 2 Nov 2026
/ 04 Sound familiar?
Common problems for restaurant and cafe owners
“The logo looks great on the menu and turns to mud on a delivery app.”
Apps and Google show your logo as a small square. Design that version first. Our logo design work tests it at 250 pixels.
“The signboard, the menu and the cup each show a slightly different red.”
Write one page of colour codes, fonts and logo spacing for every vendor. See our brand guide work.
“Our concept is a bit of everything, so nobody can say why they pick us.”
Pick one reason to choose you, such as speed, a home recipe or a fair price. Our brand strategy work starts there.
“We sell sauces and packed snacks, and our name covers only the restaurant.”
A trade mark covers only the goods or services you list. Packed food sits in a different class. See the table below and our food pack design work.
“A cousin wants to open an outlet under our name.”
Decide what the outlet may change, and sign an agreement first. The wider picture is on our franchise marketing page.
/ 05 Cost
What affects the cost of branding a restaurant
No price list. These things move the number.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute call. Registry fees, signboards and printing are paid to others.
What affects the cost
- Outlets. One cafe needs less than a chain.
- New or rebrand. A new name needs a search. A rebrand needs a plan to change signs and packs.
- Items to design. Signboard, menu, packs, uniforms and an outlet kit.
- Packed food. Labels and extra trade mark classes.
How we price it
- We talk for 30 minutes about your concept and outlets
- We read your name, logo and papers, then list what is missing
- A written quote follows within 2 working days
What you get in the quote
- The rollout-table items in scope
- The brand guide and vendor files
How you pay
| Way of working | When it fits |
|---|---|
| Branding project | Name shortlist, concept, identity and guide. Timeline in the quote |
| Rollout support | Checks before items print, scoped separately |
/ 06 Rules and checks
Rules to check before you print
Four points from official pages, opened on 2 November 2026. Check the current text first.
Trade marks. IP India says a registered trade mark is valid for 10 years from the date of application. Section 9 of the Trade Marks Act, 1999 bars a mark with no distinctive character. It also bars one made only of words that describe the kind, quality or place of the service. A name such as Tasty Pizza Corner (an example, not a real brand) may be refused.
Search first. Section 11 refuses a mark likely to confuse the public with an earlier mark for the same or similar services. IP India links two public search tools.
Say "registered" only when it is. Section 107 punishes a false claim that a mark is registered, with up to three years in prison, a fine or both. Any word or sign that refers to registration counts.
FSSAI. The licensing page cites section 31(1) of the FSS Act, 2006: every food business must be licensed. Its orders list shows a 13 March 2026 order on a revised turnover threshold. It also shows a 30 July 2025 order on a Food Safety Connect QR code at food premises. We read only the titles. Anyone can check a licence number on FoSCoS.
General guidance, not legal advice.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Keep exploring
More hospitality pages and services
The expertise that fits your business, and the places we work.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
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What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
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“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
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“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
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“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
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“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
Restaurant, cafe or QSR owner?
Tell us the name you want to use. We'll show you the first checks to run
Common questions
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Restaurant branding is the name, concept, logo, menu look, packaging and rules that make a restaurant easy to recognise. It runs from the signboard to the delivery app tile and the bill. A brand guide keeps every vendor and outlet on the same look.
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It depends on the number of outlets, whether the name is new, how many items need design, and whether you sell packed food. We don't publish a price list. A written quote follows within 2 working days of a 30-minute call. Registry fees, signboards and printing go to others.
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Our view: if you plan more than one outlet, yes. IP India says a registration is valid for 10 years from the date of application and can be renewed. Search first, then file through a trade mark attorney, before the signboards and menus are printed.
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WIPO's Nice classification puts services that provide food and drink in class 43. Add class 30 or 29 if you sell packed food such as sauces, bakery items or snacks under your name. Classes are filed and paid for one by one.
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Yes. A QSR depends on sameness across many outlets, so combo names, menu boards, uniforms and packs follow written rules. A single restaurant can change more freely, because the owner is on site. The steps, from name search to brand guide, stay the same.
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FSSAI's orders page lists an order of 13 September 2022 asking all food businesses to declare the licence or registration number on bills. Packed food has its own label rules under the 2020 Labelling and Display Regulations. Ask a food-law adviser to check the current text.
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It depends on the outlets, the items to design and how fast approvals come. We confirm the timeline in the written quote. Waits outside our work often set the date, such as the trade mark search, the signboard maker and the printer.
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Take legal advice first. On the brand side, search and file the name. Then write an agreement for use of the name, because the Trade Marks Act ties permitted use to a registered user or a written agreement. Add a brand guide and an outlet kit.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.