“Our ad looked faded on the hologram.”
A hologram shows bright things on black. We remake the ad on a black background, with the product lit and nothing busy around it.
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BTL & Activation · Signage & retail branding · Hologram displays
Hologram display for stores, launches and events
PromotEdge is an integrated marketing agency in India that offers hologram display for stores, launches and events to businesses across the country. We make the content for it and run the display. We don't sell or rent units on their own.
A strategist calls you in one working day.
In short PromotEdge is a marketing and growth agency that makes hologram display content and runs hologram displays for brand campaigns, stores and events across India. If you only want to buy or rent a unit, marketplaces list them; we don't sell or rent hardware on its own.
/ 01 What we make and run
Hologram display work, and who supplies what
| Part | What we do | Who supplies it |
|---|---|---|
| Content | Video made for a black background, with one idea per loop | Your product pictures, 3D files, or the product itself to film |
| Loop plan | Short loops for a counter. Short loops for a counter, longer ones for a stall or a launch | Where the display stands, and how long people stay |
| Set-up | The display placed and tested where it will run | The space, the power point and the dates |
| Running it | Content changes and daily checks through the campaign | The person on your side we report to |
We deliver this through PEXORA, a joint venture of PromotEdge and Prodigy.
This is part of our Signage & retail branding work. See the full Signage & retail branding service
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
What people say
What clients say about PromotEdge
Birdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estateBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator/ 02 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Signage and retail branding for your industry
- D2C and ecommercePop-up store boards and shelf branding as you go offline.
- Industrial manufacturingPlant gate and direction boards, plus boards for dealers.
- ExportersFactory and office signs for when overseas buyers visit.
- SportsAcademy, turf and club boards, with branding at match venues.
- SaaS and techName boards and reception walls for clients and new hires.
- AI companiesLit logo walls and cabin signs for offices and demo rooms.
- Electricals and appliancesProduct display walls and shop boards for all your dealers.
- FMCGDealer boards and shop branding across your retail outlets.
- AutomotiveShowroom and roadside signs, with service-centre boards too.
- Building materialsMatching boards for hardware, tile and paint shops in every market.
Show all industriesShow fewer
- Construction equipmentYard and dealer boards you can still read in dust and sun.
- Retail and jewelleryLit shop fronts and in-store branding that match everywhere.
- BFSIBranch name boards and rate displays, plus counter signs, in one design.
- EducationCampus gate boards, direction signs and classroom plates.
- Energy and solarInstaller and project-site boards made for sun and rain.
- FranchiseOne board design rolled out to every franchise outlet.
- Gaming and esportsNeon walls and lit boards for gaming cafes and event stages.
- HealthcareSigns that guide people in clinics and diagnostic centres.
- HospitalityEntrance, lobby and room signs for hotels and restaurants.
- IPO and listed companiesHead-office and plant signs in one clear brand style.
- Local businessesA clear shop board that people can read from the road.
- LogisticsBoards that show drivers where to go in your warehouse, yard or depot.
- Media and entertainmentStudio and office boards, plus lit logo walls for lobbies.
- NGOs and social sectorField-centre and project-site signs that are easy to read.
- Political campaignsParty office and rally signs, within local display rules.
- Professional servicesOffice name boards and door plates for firms and chambers.
- Real estateSite and direction boards to your project, plus sales-office signs.
- StartupsA simple first office board and reception sign as you grow.
- Steel and metalsGate and yard boards for heavy, dusty plants, plus dealer boards.
- Tea and agribusinessEstate gate and retailer boards that carry your brand.
/ 03 Common challenges
Common challenges we solve
“People walked past it.”
One idea per loop: the product, one line, the brand. Short loops for a store counter, longer ones for a stall where people stop.
“Nobody could read the words.”
Thin text breaks up on a hologram. We use a few big words, or none, and let the product carry the loop.
“We had a display, but nobody made content for it.”
We make the content to the size and shape of your display, and test it on the display before the campaign starts.
“The display stopped halfway through the event.”
We agree who checks the display on each day of the campaign, and what happens if it fails.
What we cannot fix
- “Can we buy or rent just the hologram unit from you?”
No, we don't sell or rent units on their own. Marketplaces list them. We make the content and run the display for a campaign.
- “Can our normal ad play on the hologram as it is?”
Usually not. A bright background looks washed out on a hologram, so the ad is remade on black, with the product lit.
- “Can the hologram show a full price list?”
Thin text breaks up on a hologram. Use a few big words, and put the price list on a screen or in print beside it.
/ 04 How we work
How a hologram campaign runs, from brief to the last day
We confirm the timeline in the quote, once the content and the places are written down. Nothing runs until you approve.
- 01
Brief
What the display should sell, where it stands and for how long.
- 02
Content plan
One idea per loop, and how long each loop runs.
- 03
Make the content
Your product filmed or built in 3D, on a black background.
- 04
Test
Every loop played on the display before the campaign starts.
- 05
Set up
The display placed and checked on site.
- 06
Run and review
Daily checks, and content changes if a loop isn't working.
Led by Sayantan, Chief Creative Director
Our beliefWe know digital inside out, and we think like an Indian business.
/ 05 Hologram display
What is a hologram display, and what must the content look like?
A hologram display makes your product seem to float in the air, at a store counter, a launch or a stall.
A hologram display shows a picture or video that seems to float in the air. The small units sold online, often called hologram fans, show only the bright parts of a picture against black.
So an ordinary ad, made on white or a bright colour, looks washed out. The content has to be made for the display. That is the part PromotEdge does.
If you only want to buy or rent a hologram unit, we don't sell or rent hardware on its own. Marketplaces list them. What we do is make the content and run the display, for a campaign, a store or an event.
We deliver this through PEXORA, a joint venture of PromotEdge and Prodigy. We do this for marketing and advertising only. For bright screens on walls and roads, see LED display screens. For a screen visitors can touch, see touch screen kiosks.
/ 06 Cost
What decides the cost of a hologram display campaign
We do not publish a price list. The content, the number of displays and how long they run change the cost the most. We write the specification first and quote each part on its own line.
What affects the cost
- How much content, and how many loops
- Whether we film your product or work from 3D files
- The number of displays and places
- How long the campaign runs
- Set-up, travel and daily checks
How we price it
- You tell us what the display should sell, where and for how long
- We write the specification
- You get a quote with each cost on its own line
- You approve it before work starts
What you get in the quote
- The specification sheet
- Every loop tested on the display
- Daily checks through the campaign
Comparing quotes? Ask whether the content is made for a hologram or is your normal ad on a black screen. Want us to look at your campaign?
Making content for a hologram
Why black matters
On these displays, black shows as nothing: you see the air behind it. Only the lit parts appear. So the product should be lit and cut out, with no background, no white and no busy colour around it.
How long a loop should run
At a store counter people glance for a few seconds, so a short loop with one idea works. At a stall or a launch people stop and watch, so a longer loop can show the product from every side.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Common questions
Short answers. For anything else, call or WhatsApp us.
-
A hologram display shows a picture or video that seems to float in the air. It shows the bright parts of a picture against black, so the content has to be made for it.
-
No, we don't sell or rent units on their own. Marketplaces list them. We make the content and run the display for a campaign, a store or an event.
-
Usually not as it is. An ad made on white or a bright colour looks washed out on a hologram. We remake it on black, with the product lit, one idea per loop and few words.
-
Where people stand close enough to look: a store counter, a product launch, an exhibition stall or a mall activation.
-
It depends on how much content you need, the number of displays and places, and how long the campaign runs. We write the specification first and quote each part on its own line.
-
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
-
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
-
We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
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