“Our website says 'all types of castings'.”
A buyer searches for one process and one material, such as grey iron sand castings or closed-die forgings. Give each process its own page, with the materials, weights and sizes you handle.
Home / Industries / Industrial & manufacturing / Castings and forgings
Industry · Industrial manufacturing · Castings and forgings
Castings and forgings
OEM and export buyers choose a foundry by process, material and proof. We put that proof on your website, and bring the buyers to it.
A strategist calls you in one working day.
/ 01 Casting and forging manufacturers
Digital marketing for foundries and forging companies in India
PromotEdge is a marketing and growth agency that helps foundries and forging companies in India win orders from OEMs (original equipment makers) and export buyers. We build a website that shows your processes, materials, certificates and test reports, add an enquiry form that takes the buyer's drawing, and bring buyers to it through search engine optimisation (SEO), LinkedIn and trade fairs.
This page is for makers of castings, forgings and machined parts. Steel makers and traders are on our steel and metals page, and machine builders on machinery manufacturers.
Many foundries still get work only through old contacts and directory listings. A buyer looking for a new source searches by process and material, then asks for proof. The foundry that shows it clearly gets the drawing.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
/ 02 Services
Services for foundries and forging companies
All 6 services in one place. Tap one to see how it works.
Foundry website
Process, material, certificate and plant pages, built for technical buyers.
SEO for manufacturers
Pages that match the process and material searches buyers make.
LinkedIn for buyers
A company page and founder posts that OEM purchase teams read.
Lead generation
Drawing-upload forms, tracking and a same-day reply routine.
Plant and process films
Short films of melting, moulding, forging, machining and inspection.
Trade shows
Stalls, meeting plans and follow-up for engineering fairs.
/ 03 How buyers decide
How OEM and export buyers find a casting or forging source
| What the buyer does | What they look for | What we build |
|---|---|---|
| 1. Searches | A process and a material, often with a grade or a weight range | One page per process, with materials, weights and sizes |
| 2. Shortlists | Plant, machines, certificates and the industries you supply | Plant, inspection and certificate pages, easy to read on a phone |
| 3. Sends a drawing | A clear way to share the drawing and the yearly need | A form that takes the drawing file and the quantities |
| 4. Asks for proof | Test reports and a sample, before the first order | Sample reports ready to send, and a fast reply |
The pages a technical buyer looks for before sending a drawing.
What your foundry website must show
Processes and materials
One page for each process you run, such as sand casting, investment casting, centrifugal casting or closed-die forging. List the materials and grades, the weight range, the size limits and the machining you do in-house.
Proof
Your certificates, your inspection and testing equipment, and one or two sample test reports with the customer's name removed. Photos of real parts and of the plant, not stock pictures.
The enquiry form
Ask for the drawing file, the material, the quantity per order and per year, and the delivery location. Send each enquiry to one person, who replies the same day.
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
Not sure whether to start with search, LinkedIn or a fair? Let's think it through together. Plan the first step
/ 04 What usually gets in the way
What gets in the way and the way through
“Buyers ask for test reports and certificates before quoting.”
Put sample test reports, your certificates and your inspection equipment on one page, so the buyer sees them before the first call.
“Enquiries come without a drawing, so we cannot quote.”
An enquiry form that asks for the drawing, the material, the quantity and the yearly need gets you a quotable enquiry the first time.
“Directory leads are price shoppers.”
A buyer who finds your own process page has already read what you make. That enquiry is easier to win on more than price.
“Export buyers write once and then go quiet.”
Reply the same day with the documents asked for, and follow up on email and WhatsApp in the buyer's working hours.
Which of these is your problem? Tell us, and we'll tell you which page to build first. Name your problem
/ 05 Cost
What affects the cost of marketing for foundries
No price list. These things move the number.
We don't publish a price list. We look at your processes, your buyers and your site first, then quote.
What affects the cost
- Processes. How many processes and materials need their own pages.
- Buyers. Indian OEMs, export buyers or both.
- Starting point. A new site, or work on the one you have.
How we price it
- A 30-minute call with one of our strategists
- We review your site, processes and enquiry flow
- A written quote within 2 working days
What you get in the quote
- Pages and documents covered
- Channels: search, LinkedIn, fairs
- Tracking and monthly reports
How you pay
| Way of working | When it fits |
|---|---|
| Monthly retainer | Search, LinkedIn and enquiry work. Minimum 3 months, 30 days' notice to stop |
| Per project | A website, a plant film or a fair. We confirm the timeline in the quote |
/ 06 The Howrah cluster
The Howrah foundry cluster what the official papers say
Read on official and industry pages in November 2026. The counts come from different years and methods, so we show each with its source.
Howrah, near Kolkata, is described by the West Bengal Government and the Indian Institute of Foundrymen's magazine as West Bengal's main foundry cluster, with roots going back to the second half of the nineteenth century. A Ministry of MSME (micro, small and medium enterprises) paper lists it as a 320-unit foundry cluster.
That paper (agenda of 27 December 2013) counted 288 micro and 32 small units, making automobile components, cast iron and ductile iron castings, manhole covers, pipe fittings, railway and transport components, and sanitary items. A 2026 industry magazine says more than 200 units work across Dasnagar, Liluah, Baltikuri, Uluberia and nearby areas.
Standards buyers ask about. Grey iron castings are commonly made to BIS IS 210 and carbon steel castings to IS 1030. Buyers should confirm the current BIS requirements for their product.
Sources, read on 12 November 2026: Ministry of MSME, MSE-CDP Steering Committee agenda of 27 December 2013 (item 34.31); the West Bengal Government's foundry industry page (undated); the Indian Institute of Foundrymen's magazine Foundry Frontier, April 2026; BIS pages for IS 210 and IS 1030. Check the live texts for later changes.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Keep exploring
Related pages
The expertise that fits your business, and the places we work.
Manufacturing
Goes well with
Related industries
Proof and reading
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Led by Saurav, Founder & CEO
What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSportsTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent CreatorBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
A foundry that buyers can't find, or can't check?
Tell us what's not working. We'll show you what to fix first
Common questions
-
For a foundry, it means a website with one page per process and material, a page of certificates and sample test reports, and an enquiry form that takes the buyer's drawing. Search, LinkedIn and trade fairs then bring OEM and export buyers to those pages, and every enquiry gets a reply the same day.
-
Most OEM buyers search for a process and a material, such as grey iron castings or closed-die forgings, then shortlist casting and forging suppliers that show their plant, certificates and test reports. Directories and fairs add names. The supplier that answers with proof and a clear quote quickly is the one asked for a sample.
-
Usually not. A forging price depends on the drawing, the material, the weight and the yearly quantity, so a list would mislead. Show what you make, the weight range and your proof instead, and make it easy to send a drawing for a quote.
-
Yes. The West Bengal Government and the Indian Institute of Foundrymen's magazine describe Howrah as West Bengal's main foundry cluster. Counts differ by year and method: a Ministry of MSME paper of 2013 listed 320 units, and a 2026 industry magazine says more than 200 work today.
-
It can, when it is aimed at purchase and engineering teams at OEMs in the industries you supply. A casting manufacturer gets more from posts that show real parts, processes and quality checks than from general company news. Each post should point to a process page with an enquiry form.