“Brochure, website and dealers each tell a different story.”
A touchpoint check shows which one drifted. Manufacturers often find this.
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Brandaudit
Since 201565+ in-house teamKolkata office, 5 team bases
What buyers think of you, next to what you say.
A strategist calls you in one working day.
/ 01 Brand audit services
Does the buyer seethe brand you think you built?
A brand is what buyers say about it when you are not in the room, and that is rarely what the brochure says. PromotEdge runs brand audits for Indian firms.
It sets what buyers and dealers say beside what you say, so you fix the biggest gap first instead of redoing everything.
Here is what we usually see: the brochure promises one thing, while the dealers and the website say two others.
An audit checks four things: what buyers say, what you say at each touchpoint (website, brochure, dealer board, invoice), how rivals compare, and what a search for your name shows.
It is narrower than a marketing audit, which follows spend and leads. Unsure which you need? Start there. This is part of our brand strategy work.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
What a brand auditputs in your hands.
| Part | What you receive |
|---|---|
| Touchpoint check | 30 places buyers meet you, each marked matching, drifting or off |
| Sales and dealer interviews | What is said at the counter, which often differs from the brochure |
| Buyer interviews | Ten calls to begin: the words buyers use and why they pick or skip you |
| Say-versus-hear table | One page of gaps, each with proof from a call or a touchpoint |
| Rival comparison | Three to five rivals read as a buyer would |
| Search and review check | What a new buyer finds on Google and in reviews, errors marked |
| Fix-first report | Gaps ranked by cost to you, the first fix with an owner, and a one-year re-check |
A new logo or position is separate work, and we say so if the report points there. For the website side, see an audit of your search presence (SEO).
/ 03 Common hurdles
What usually gets in the way,and the way through.
“We changed the logo and nothing moved.”
An audit finds whether the gap is the look, the message or the proof. If it is the look, branding and identity is the next step.
“Our reviews and search results say things we never wrote.”
Buyers read them before they call. We list what shows up. Property developers see this often, and so do clinics and diagnostic centres with several branches.
“A premium range or a new state is coming.”
Check first whether buyers believe you can charge more. Ten calls cost less than a failed launch.
“Buyers like us, but we are never the first name they ask for.”
Buyer interviews show whether they describe you in your words or in your rivals'.
Send us your brochure and your website address, and we will say which three touchpoints we would check first. Get a free growth plan
/ 04 How we work
Listen first,then read the evidence.
Five steps. The time depends on how many brands and buyer types are in scope. We confirm the timeline in the quote. Our servicing team is based in cities across India.
- 01
Agree the question
What you suspect, which brands and buyer types are in scope, and the first 30 touchpoints.
- 02
Gather and listen
We collect screenshots and dealer-board photos. You send decks and price lists. Then short calls with sales and dealers.
- 03
Hear ten buyers
Full-price buyers, lost buyers and people who recommend you.
- 04
Compare and search
Rivals and search results go next to your claims. Then we size each gap.
- 05
Report and decide
A leadership meeting on the fix-first list. We're professionals, so we'd rather be blunt than pleasing: if the biggest gap is not one we should fix, we say so. A year later we ask the same questions, because what can't be measured can't be achieved. Planning a launch? See go-to-market strategy.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A dealer-led B2B (business-to-business) firm hears the most from its dealers, so they get the first calls. A D2C (direct-to-customer) brand starts from reviews and search. A franchise checks that outlet twenty looks and speaks like outlet one.
Try it this week
Pick ten buyers: five who pay full price and five who chose someone else. Ask why they picked or skipped you. Put the answers next to the first line of your brochure. Wherever they differ, you have found a gap.
- Ask buyers before reading any report. What buyers say is the thing a brand is judged on. Ten calls, with the buyer's own words.
- List 30 touchpoints and mark each one. Small edits by different people slowly pull a brand apart. A sheet: matching, drifting or off.
- Rank gaps by what they cost you. You cannot fix everything at once, and the biggest gap pays first. One fix-first list with an owner.
- Ask the same questions a year later. Without a second reading you cannot tell what moved. A before-and-after view.
AI in brand audit: today and next
Today: Google
Google says AI Overviews and AI Mode show links to supporting websites. A page must be indexed and eligible to show with a snippet. So what Google's AI says about you starts with what your own pages and listings say.
Source: Google Search Central, AI features and your website, read 10 October 2026
Next
Our view: buyers will ask AI assistants about you before they call. We already read what an assistant answers about your name and mark the errors. A person still checks each one. Want us to look at yours? Ask us.
Want a quick chat before you decide? Ask us on WhatsApp. Chat with us
/ 05 Cost
What affects the cost of a brand audit.
No price list. These things move the number.
We do not publish a price list, because one brand and ten brands are very different jobs. The smallest first step is a free 30-minute call with a strategist and a one-page plan, for projects we think we can help.
What affects the cost
- How many brands, ranges and markets are in scope
- How many kinds of buyer you serve, since each needs its own calls
- How many sales, dealer and buyer interviews it takes
- How many touchpoints and rivals we check
- Whether we also help fix the biggest gap
How we quote
- You tell us what you suspect and which buyers matter most
- We look at your website, reviews and a few rivals, then write a scope
- We send the quote within 2 working days, each part on its own line, for your approval
What you get in the quote
- The brands, markets and buyer types in scope
- The number of interviews and touchpoints
- The report and the meeting where we present it
Compare quotes on one point: will the agency talk to your buyers, or only review your pages from a desk? A desk review shows what you say, not what buyers think.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Our beliefWe use AI to save your team's time. A person still makes the decision.
Keep exploring
Related pages.
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What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group
No pressure. No sales pitch.
Tell us what you think buyers believe.We'll check if they agree.
Straight answers.
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A brand audit asks what buyers believe about you and whether every touchpoint says the same thing. A marketing audit follows the money: spend by channel, tracking and lead follow-up. Weak leads and no clue why? Start with the marketing audit. Buyers like you but do not ask for you by name? Start here.
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Yes. Ask five questions. Do your website, brochure and dealer pitch open with the same promise? Would five buyers describe you as you do? Do your name, logo and colours look the same everywhere? What do your reviews say? Which claims do three rivals also make? Mark each answer fine or gap.
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A brand audit works when it changes what you fix first. After you fix the biggest gap, watch enquiries that ask for you by name, searches for your brand and the discount your team gives to close. At the re-check, we ask buyers the same questions again.
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About once a year, with the same questions and touchpoint list, so the results compare. Go sooner after a big change, such as a new range, a bought company or a new state. Brands move slowly, so very frequent checks only show noise.
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Yes. Most of a brand audit runs on phone, video and shared photos. Our servicing team is based in cities across India and works hybrid. We meet you in your city at least once every three months. In Chennai? See our branding work there.
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Our in-house team of 65+ people, with industry consultants and partner agencies where a job needs them. A senior strategist leads the audit, from the first call with your sales team to the leadership meeting. We confirm the timeline in the quote.