“The call went well, but the transcript reached the website two weeks late.”
The rule gives five working days for the transcript and at most 24 hours for the audio. Book the recorder and the transcript writer before the call.
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Industries · IPO & listed companies · Investor relations
Investor relations for listed Indian firms
For company secretaries, CFOs and IR heads, and for shareholders who want to check a page. See what an investor should find, who owns each item and where design help fits.
A strategist calls you in one working day.
/ 01 Investor relations
What investor relations means for a listed firm
Investor relations (IR) is how a listed firm keeps shareholders and analysts informed. In India, SEBI's listing rules fix much of what must be public, and when.
PromotEdge designs the investor page, results slides, annual report and films that carry those facts. We do not write disclosures or advise on listing. Your company secretary and compliance officer own those.
SEBI, the Securities and Exchange Board of India, is the market regulator. LODR is its listing rulebook. UPSI means unpublished price sensitive information: facts not yet public that could move the share price.
The board and its officers own every disclosure. SEBI's insider trading rules ask for a senior officer, the chief investor relations officer, to handle it. A marketing partner works later, on facts already filed with the stock exchanges.
Shareholders can use the checklist below to see what a firm's page should hold. Facts come from SEBI's rules (amended up to 15 October 2026), NSE and SEBI pages and one KPMG survey, read on 1 November 2026. Rules for the issue period are on our IPO and listed companies marketing page.
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- Every monthwe visit clients, and we review with every client online every week
/ 03 The checklist
Investor relations page checklist, item by item
Read on 1 November 2026 in SEBI's text amended up to 15 October 2026. Roles are our usual split. A firm with only listed debt follows Regulation 62.
| What an investor should find | Where the rule is | Time limit | Who signs it off (our view) |
|---|---|---|---|
| Results, and notice of the board meeting | LODR 46(2)(l) and 29(1)(a) | Notice two working days ahead. Results within 45 days of a quarter end (last quarter aside), 60 days of the year end | CFO and company secretary |
| Newspaper results notice with a QR code | LODR 47(1) and 47(4) | Within 48 hours of the board meeting. Not needed on an SME exchange. See newspaper results notices | Company secretary |
| Shareholding pattern | LODR 46(2)(m) and 31(1)(b) | Within 21 days of each quarter end. Half-yearly on an SME exchange | Company secretary |
| Schedule of analyst and investor meets | LODR 46(2)(o)(i); Schedule III, Part A, Para A, item 15(a) | At least two working days ahead. Names of investors are optional | IR head and company secretary |
| Slides for those meets and for earnings calls | LODR 46(2)(o)(ii); item 15(a)(ii) | Before the event begins, to the exchanges and on the site | IR head |
| Call audio, video and transcript | LODR 46(2)(oa); item 15(b) | Audio before the next trading day or within 24 hours, whichever is earlier. Video within 48 hours. Transcript within five working days, also filed with the exchanges | IR head |
| Details of agreements with media companies | LODR 46(2)(n) | Listed as an item on the page | Company secretary, with the marketing head |
| Grievance email and named officers | LODR 46(2)(j) and (k); 13(1) and (2) | Redress within 21 calendar days. Registered on SCORES | Company secretary |
Go deeper
Read more about Investor relations
Deeper reading if you want the research behind the plan.
Who owns what, and where a marketing partner fits
Who does what
Our view of a usual split. Your board and officers set the real one.
| Job | Your firm owns | A marketing partner can | It stops at |
|---|---|---|---|
| Exchange filings and website disclosures. | Company secretary and compliance officer. | Design the page and the file layout. | Writing or timing a disclosure. |
| Results slides. | CFO and IR head approve every figure. | Lay out and chart approved figures. | Choosing a figure. |
| Annual report. | Company secretary, CFO and auditors. | Layout and a searchable PDF. | The statutory text. |
| Investor film. | IR head, with the company secretary. | Script from filed facts, shoot, edit. | Forecasts or price talk. |
| Media calendar. | Corporate communications head. | Plan stories on plants, people and products. | Anything from the board agenda. |
| Rumour replies, analyst talks, listing advice. | Compliance officer, IR head, lawyers and bankers. | Nothing. | All of it. |
Source: SEBI, Prohibition of Insider Trading Regulations, 2015, amended up to 12 March 2025 (Schedule A, items 3 and 6) and LODR, read 1 November 2026
Results-day order and stories you can plan
A usual order on results day
Our view. Your company secretary sets the final order.
First the board approves the results and the compliance officer files them. The site carries them on conclusion of the meeting (Regulation 46(2)(l)(ii)). The slides are filed before the call begins. Audio goes up within 24 hours at the latest, the newspaper notice within 48 hours, and the transcript within five working days. Posts and press notes go last, using only filed facts.
Source: SEBI LODR Regulations, 2015 (amended up to 15 October 2026), read 1 November 2026
Stories that are safe to plan
Our view: a quarterly media calendar can carry plant visits, product launches, people, awards and community work that is already public. Keep out anything on SEBI's UPSI list, such as results, dividends, fund raising or changes in key managers. Ask your compliance officer to clear the calendar each quarter.
Source: SEBI, Prohibition of Insider Trading Regulations, 2015, amended up to 12 March 2025, Regulation 2(1)(n), read 1 November 2026
How to check a listed firm's investor page
Check the page against the filing
Look for an Investors link in the menu or footer. The rule asks for a separate section but gives it no name. Then open the same item among the firm's filings on the exchange, such as NSE's corporate filings page. The two should agree.
Source: NSE, Corporate Filings Announcement and LODR Regulation 46(2), read 1 November 2026
If a complaint gets no reply
SEBI's SCORES site takes complaints against listed firms: register, lodge the complaint, track it and ask for a review within 15 days of the firm's reply. The site says it sends the firm reminders.
Source: SEBI, SCORES and LODR Regulation 13, read 1 November 2026
Making investor files easy to search
Files a search engine can read
Google says it indexes text-based files, including PDFs. Our view: save results and reports from the source file, not from a scan, so the text can be searched.
Source: Google Search Central, File types Google can index (updated 3 February 2026), read 1 November 2026
Our beliefOur job is to impress your customers, not you.
/ 04 Sound familiar?
Common problems for IR teams
“Our designer got the draft results a week early to make the slides.”
Draft results are price-sensitive news until filed. Your compliance officer decides who sees them. Ask your results slides designer to start with placeholder figures.
“A newspaper printed a rumour about us, and marketing posted a reply.”
A reply is a disclosure. The compliance officer decides whether one is due and files it with the exchanges first.
“The investor page and the exchange filing show different numbers.”
The site must be correct and updated within two working days of a change. Build the investor page so each item has a date and an owner.
/ 05 Cost
What affects the cost
No price list. These things move the number.
We don't publish a price list. After a 30-minute call, a written quote follows within 2 working days. Newspaper space and transcript writers are billed separately.
What affects the cost
- Pieces. A page, slides, a film and a report are separate jobs.
- Results seasons. Four quarters need more slides than two half-years.
- Languages. Notices in the regional language of your registered office.
- Reviewers. Each reviewer adds a round.
- Film. Length, locations and shoot days.
How we price it
- We talk for 30 minutes about your reporting calendar
- We read your page as an analyst would, then list what is missing
- A written quote follows within 2 working days
What you get in the quote
- The pieces and files in scope
- Review rounds with your officers
- What we do not do: disclosures, listing advice or investment advice
How you pay
| Way of working | When it fits |
|---|---|
| Project fee | An investor page or a film, built once. We confirm the timeline in the quote |
| Monthly retainer | Results-season slides and page upkeep. Minimum 3 months, 30 days' notice |
Be wary of anyone who promises investor interest or a share price.
/ 06 Rules to know
Rules for listed firms that touch IR work
Five points from SEBI's text, read on 1 November 2026.
One source of truth. Regulation 46(3) asks for a correct site, updated within two working days of a change. A proviso to 46(2) lets the firm link to the exchange page where an item is already filed. Then there is no second copy to keep in step.
Price-sensitive news. The insider trading rules list financial results and dividends as UPSI (Regulation 2(1)(n)). Anyone with a business tie to the firm that gives access to UPSI is a connected person (2(1)(d)). Sharing UPSI needs a legitimate purpose (3(1)).
Advisers. The board writes a policy on legitimate purposes. The rule's own examples include advisers and consultants (3(2A)). Whoever receives UPSI becomes an insider and must be told to keep it secret (3(2B)). The firm keeps its own database of who shared what with whom, with PAN (3(5)).
Fair disclosure code. Regulation 8 asks for a published code. Its Schedule A asks for equal access to information, nothing price sensitive for analysts, and analyst-meet transcripts on the website.
Rumours. Regulation 30(11) makes the top 100 listed entities (later the top 250) confirm, deny or clarify a specific rumour in mainstream media within 24 hours of a material price move. NSE says social media does not count as mainstream media. It also asks firms to set up systems so IR, communications and compliance teams coordinate fast.
General guidance, not legal advice.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
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What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSportsTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metalsBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator
Company secretary, CFO or IR head?
Tell us what is on your investor page today. We'll show what an analyst sees first
Common questions
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Investor relations (IR) is how a listed firm keeps shareholders, analysts and lenders informed. In India, SEBI's listing rules decide much of what must be public. The company secretary files it with the stock exchanges. Design and communication work sits around those facts.
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Regulation 46(2) of SEBI's listing rules lists the items. They include results, the annual report, the shareholding pattern, analyst-meet schedules, call recordings and grievance contacts. Changes go up within two working days. Our Regulation 46 guide has the full list.
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The firm, through its board and officers. SEBI's insider trading rules ask for a senior officer, called the chief investor relations officer, to handle disclosure (Schedule A, item 3). The company secretary and compliance officer file with the exchanges. A marketing partner does not.
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Partly. A partner can design the investor page, results slides, annual report and films, and plan stories that are not price sensitive. Disclosures, rumour replies and talks with analysts stay with your own officers. In a 2019 KPMG in India survey of 91 firms, 40 per cent used outside IR help, mostly for back-end work.
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Audio goes up before the next trading day or within 24 hours, whichever is earlier. Video, if any, follows within 48 hours. The transcript goes up within five working days, and to the exchanges at the same time. This is Regulation 46(2)(oa). Check the current text.
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Yes. Financial results and dividends count as UPSI. Sharing UPSI needs a legitimate purpose, and whoever receives it becomes an insider. Ask your compliance officer before you send a draft to a designer. The firm also logs who got what.
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It depends on the pieces: investor page, results slides, annual report or film. The number of reviewers and languages also matter. We don't publish a price list. A written quote follows within 2 working days of a 30-minute call. Outside charges are paid separately.
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No. We give no investment advice, we do not write disclosures, and we cannot predict a share price or investor interest. Your officers, lawyers and auditors own those. We design pages, slides, reports and films from facts you have already filed.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.