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Industries · Industrial & manufacturing · Machinery manufacturers
For makers of machines and the dealers who sell them. One plan, counted in quotes, demos and orders.
A strategist calls you in one working day.
A machine is a big, slow purchase, so the buyer checks a lot before anyone makes a call. Digital marketing for machinery manufacturers puts those checks on your website: the specifications, a film of the machine running, a quote form and a clear promise on spares and service.
PromotEdge plans this for makers and dealers, so more enquiries end in a demo and then an order.
A plant owner may buy a packing line, a lathe or a pump set once in several years. Three people usually decide. The owner weighs cost and payback. The purchase head compares quotes. The maintenance head asks who will repair the machine when it stops.
The search starts with a machine type and a size or output, such as litres per hour. Few makers print a price, so the buyer sends an RFQ (request for quotation) and waits. The site that answers the most questions before that point gets the first call.
Makers build the machine and stand behind it. Dealers and distributors carry makers' ranges in a territory and look after local service. Both sell B2B (business to business), but each needs a different website.
Buying committees and certificate packs for all industrial makers are on our industrial and manufacturing marketing page. This page stays with the machine.
Our beliefWe use AI to save your team's time. A person still makes the decision.
Each row is a step in a machine purchase. The right column is the page or asset that answers it.
| Buyer's step | What the buyer needs | Page or asset that answers it |
|---|---|---|
| Search | A machine type with a size or output, then makers and dealers near him. | One page for each model and use, so each search lands on the right one. |
| Shortlist | Specifications, power, size and weight in one table. Plants where the model already runs. | A model page with a specification table, a datasheet PDF and a reference list customers have agreed to. |
| Proof that it runs | A film of the machine under load. A visit to a plant that runs it. | A film on its own page (machine films) and an offer of a reference visit. |
| Quote | A price for his set-up, with delivery and installation time. | A short form on the model page: model, output, material, location and buying month. |
| Demo or trial | To see his own material run, at the stall or at your works. | A demo booking page, or a show stall built around one running machine. |
| Order terms | Warranty, payment terms, delivery and who installs. | A one-page terms sheet in plain words, the same with every dealer. |
| After the sale | Spares list, service centres, and how fast a call is answered. | A spares and service page with part lists, centres and a WhatsApp number. |
We find the weak row in the first conversation with your sales head and an engineer.
Deeper reading if you want the research behind the plan.
A buyer lands here with five questions. Which makers do you carry, and what is in stock? Which districts do you serve? Who repairs the machine, and how do I reach a person today? For a used machine, show its age and hours.
Make a page for every territory, as part of your dealer website. It lists the districts, the staffed address, the models stocked and the service contact.
Google gives a Business Profile to a business with a physical location, and says a virtual office does not qualify. A showroom or service centre staffed in its stated hours can have one, under its real name.
Source: Google Business Profile help, eligibility, read 28 October 2026
The Ministry of MSME's district profile says Coimbatore is famous for motor pump sets. A pump buyer compares flow, head (how high the pump lifts water) and motor power, so put those in the table. See website design in Coimbatore.
Source: MSME-DI Coimbatore, Brief Industrial Profile 2012-13, read 28 October 2026. MSME means micro, small and medium enterprises
An old Government of India cluster note, from when the ministry was called Small Scale Industries, says the Rajkot cluster consists mainly of small units making diesel engines. It adds that machine tools and farm implements are growing there. The file is undated, so treat it as history. See website design in Rajkot.
Source: DC-MSME cluster development book, chapter 11, read 28 October 2026
The MSME Development Institute's profile for Ludhiana (action plan 2012-13) lists a machine tool cluster of 250 units. They make lathes, milling and grinding machines, presses, forging machinery and plastic machinery. See website design in Ludhiana.
Source: MSME-DI Ludhiana, Brief Industrial Profile, read 28 October 2026
“Our site says "machine tools, all sizes". Buyers still phone to ask for the specifications.”
Give every model its own page with a specification table: output, motor power, size, weight and options. Put the datasheet beside it. A page for each model also lets a search for that model land on the right page. See our website design and development and SEO (search engine optimisation) for business buyers work.
“Buyers ask whether the machine really runs well. We send a shaky phone video on WhatsApp.”
Film the machine under load, with sound, and show what comes off it. Google says a video can appear in video results only from a page whose main purpose is that video. So give the main film its own page and link it from the model page. See our product video shoots.
“Our catalogue is one heavy PDF that will not open on a phone.”
Google can index PDF files. Keep one light PDF for each model, named after the model, with the same numbers as the web page. Keep the full catalogue for print. See our catalogue and brochure design work.
“Every dealer describes our warranty and spares in a different way.”
Write the promise once, in plain words: what is covered, for how long, and how fast a service call is answered. The ASCI Code calls a line such as "up to five years guarantee" unacceptable when the customer may be misled about where it applies. Give every dealer the same text through your dealer programme.
“We came back from the show with a box of visiting cards and no demo booked.”
Decide before the show which machine runs at the stall. Note each visitor's model, output and buying month. Within two working days send a model page and a demo slot. See our exhibition stall design work.
“The demo went well. Then two months of silence.”
Send a one-page summary within the week: the machine, the settings shown, the output and the quote. Ask who decides and when. Log the next step with a date in a CRM (customer relationship management software).
We have no published case study of a machinery maker yet, and we will not dress other work up as one. The nearest work is Desi Machines, a PromotEdge group company. We built it end to end as an online marketplace for construction equipment, building materials, spare parts, attachments and tyres. It is a marketplace, not a machinery maker, and no figures are published for it, so we quote none. More work is on our case studies page.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
We don't publish a price list. Ad spend, show costs and film crews are billed separately, and you approve each one first.
| Way of working | When it fits |
|---|---|
| Monthly retainer | Search work, new pages and the monthly report; minimum 3 months, 30 days' notice to stop |
| Project fee | A model-page rebuild, a film or a show campaign; timeline confirmed in the quote |
Ask for a free growth plan: a 30-minute call with one of our strategists.
A machine page makes promises about safety, certificates and service. Check these first.
The BIS machinery order. In August 2024 the Ministry of Heavy Industries issued the Machinery and Electrical Equipment Safety (Omnibus Technical Regulation) Order. Its start date moved twice, and the ministry's own page lists the Order's withdrawal on 16 January 2026. So look at every brochure that says "OTR compliant" or "BIS Scheme X certified". Keep such a line only if your adviser confirms what it rests on today.
A BIS licence. The Bureau of Indian Standards (BIS) says a licence is compulsory for any product on its list of products under compulsory certification. Check that list for your product, and show a mark only if you hold it.
The CE mark for export. The CE mark tells a European buyer that a product meets European Union rules. The European Commission says it can go on only after testing and the conformity assessment. Show it only on models that have been through this, and name the model.
Claims and names. The Advertising Standards Council of India (ASCI) Code says factual claims should be capable of substantiation, so keep test sheets for output and saving claims. It also bars a reference to another firm without its permission where that gives an unjustified advantage. In our reading, that covers a maker's logo on a dealer's page.
Have your legal and quality teams check each claim. This is general guidance, not legal advice.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
The expertise that fits your business, and the places we work.
Led by Saurav, Founder & CEO
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsIt is the work of making a machine easy to find and easy to check online. That means a page for each model with specifications, a film of the machine running, a quote form, and a clear promise on spares and service.
For each model: output, motor power, size, weight, options, a datasheet PDF and a film of the machine working. Add the plants where it runs, with permission, the warranty and spares promise in plain words, and a short quote form that asks for output and buying month.
The makers you carry, the models in stock, the districts you serve, the service centre and a number that a person answers. Add one page for each territory, with the staffed address. Show a maker's name only with the maker's agreement. A used machine should list its age and running hours.
Note the model, the output wanted and the buying month for each visitor. Within two working days send a model page and a demo slot. After a demo, send a one-page summary and the quote within the week, and log the next step in your CRM.
The European Commission says the CE mark can go on only after testing and the conformity assessment. It says the Machinery Regulation applies from 20 January 2027, and machinery placed on the EU market before then follows the Machinery Directive 2006/42/EC. Ask a notified body or adviser about your model.
The Ministry of Heavy Industries issued the machinery safety order in August 2024 and moved its start date twice. Its own page lists the withdrawal of that Order on 16 January 2026. A BIS licence is still compulsory for products on BIS's list, so check yours. General guidance, not legal advice.
No agency is right for every maker, so judge the answers. Will they talk to your service head and a dealer before they plan? Will they report quotes, demos and orders, not only clicks? Who checks your claims? We have no published machinery-maker case yet, and the proof section says so.
We don't publish a price list, because no two machine makers are alike. The cost depends on how many models need pages, how many machines are filmed, how many dealers you cover, and the shows you attend. A written quote follows within 2 working days of the first call.
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
