A Mumbai posting calendar
Dussehra, Diwali, the marathon, Kala Ghoda, Gudi Padwa and your launches, booked ahead.
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Locations · Mumbai · Social media marketing
Social mediaon Mumbai's clock
Since 201565+ in-house team6 cities
Mumbai has a lot to scroll, so a post must be worth stopping for. PromotEdge plans posts, Reels, Meta ads and replies for Mumbai brands. We judge it by the calls and chats it brings.
A strategist calls you in one working day.
/ 01 Social media marketing agency in Mumbai
Mumbai has a lot to scroll.Be worth stopping for.
Followers are worth little until they start calling, booking and buying. PromotEdge, a social media marketing company, plans your posts and Reels, runs your Meta ads and answers your messages for Mumbai brands, so that followers turn into customers.
Your account is run by our servicing team in Mumbai, which works hybrid and remotely with people in other cities. You see every post on a shared calendar before it goes out.
Meta ads put your content in front of the right neighbourhoods. This page covers what changes in Mumbai. The rest is on our national social media marketing page and the Mumbai overview.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we do for Mumbai brands
Eight jobs,one person accountable.
Content people save
Reels, carousels and photos made from your shop, product or team, not stock.
Captions for each reader
English, with Marathi, Hindi or Gujarati where your buyers read it. Each is written fresh.
Ads mapped to the region
Meta ads split by Mumbai, Navi Mumbai and Thane, or pin code, so a Borivali shop doesn't pay to reach Colaba.
05Creator tie-ups, labelled
Mumbai creators chosen for who follows them, every paid post marked as an ad.
06LinkedIn for B2B firms
Company page and founder posts for finance, logistics and industrial firms (B2B, selling to businesses).
07Replies handed to sales
Messages answered on working days; real buyers reach your team on WhatsApp the same day.
Numbers that matter
Each month: chats, calls, bookings and form fills from social, beside what you spent.
Our beliefWe start with logic and your numbers, not with ideas we happen to like.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C or marketplace brand leans on creators and festival offers. A local shop or franchise needs pin-code ads and quick replies. A B2B firm in BKC or Thane uses LinkedIn and founder posts.
- A first call and a look at your accounts. We would rather be blunt than pleasing, so you hear straight if social is the right place to spend. Three changes we would make first, in writing.
- A 90-day calendar. Dates drive Mumbai attention, and the more involved you are, the faster you see results. Posts, Reels and ads mapped from, say, Dussehra to Diwali.
- Shoot and make. Real video of your shop or site beats stock. Public places need ward permission first. A shot list you sign off, then edits by our in-house team.
- Post, reply and boost. Posts that already do well earn the ad budget. Messages answered on working days.
- A monthly count. Chats and bookings matter more than likes. Chats, calls, bookings and spend side by side.
AI in social media: today and next
Today: Meta
Meta says Advantage+ uses AI to optimise campaigns in real time and match ads to people most likely to act, with end-to-end campaigns for sales, app and leads. We still choose the offer, the area and the language.
Source: Meta, Advantage+ page, read 10 October 2026
Rules and next
ASCI published a report on AI in advertising in March 2025, so we check the rules before AI-made content goes live. Our view: drafts will keep getting faster, but Mumbai's languages and moments need a person. Want us to look at yours? Ask us.
Source: ASCI, History and key milestones, read 10 October 2026
Have a person who posts but no plan? Ask us about a 90-day plan your own team can run. Chat with us
/ 03 Social media marketing in Mumbai
What gets in the way in Mumbai, and the way through.
Three facts decide what we post, and for whom.
Your followers read in more than one language. In Census 2011, about 35% of Greater Mumbai named Marathi as their mother tongue, about 29% a Hindi-group language, about 12% Urdu and about 11% Gujarati. When Apple opened its BKC store on 18 April 2023, it said its team of over 100 spoke more than 20 languages. We add a second caption in Marathi, Hindi or Gujarati where your buyers truly read one. Our language partners write it.
Almost everyone you sell to is online, so reach is not the hard part. TRAI counted 37.11 million internet subscribers in its Mumbai service area in March 2026, 36.38 million on broadband. Being worth a follow is.
Navi Mumbai and Thane are separate audiences. Census 2011 counted 11,20,547 people in Navi Mumbai and 18,41,488 in Thane, about half of each naming Marathi as their mother tongue. Thane district lists chemicals, medicines and plastics among its main industries. We give each its own ad area and some posts, because a buyer in Vashi and one in Thane West rarely want the same offer.
Planning the stretch from Dussehra to Diwali? Send us your key dates and we will sketch a calendar. Get a free growth plan
/ 04 Mumbai dates and rules
What the record says,and what we'd post.
| Date or rule | What the source says | For your feed |
|---|---|---|
| Ganeshotsav 2026 (past) | Ganesh Chaturthi on 14 September; Lalbaugcha Raja's 93rd year; immersions on 25 September with 24,000+ police and 25,000 BMC (city government) staff; 12,000+ public mandals and about 2 lakh home idols (August 2025). | Start 2027's plan by July. Neighbourhood posts often travel further than city-wide ones. |
| Dussehra, 20 October, and Diwali, 8 to 11 November 2026 | Maharashtra holidays: Dussehra; Laxmi Pujan (8th), Balipratipada (10th), Bhaubeej (11th). | Approve Dussehra posts a week before. Gift guides in October; thank-you posts in the holiday week. |
| Marathon and Kala Ghoda | Tata Mumbai Marathon on 17 January 2027, from the full marathon to the Dream Run. Kala Ghoda Arts Festival ran 31 January to 8 February 2026, with 15 sections. | Health, sports and food brands plan race posts from November. |
| Creator posts | ASCI, the ad industry's own standards body, published Guidelines for Influencer Advertising in 2021. | Every paid post carries a clear ad label. |
| Shooting in the city | BMC's 2019 policy: films, serials and ads need BMC permission. The ward's One Window gives it in 48 hours if no set is built. | Public-place Reels go through the ward first. |
Sources as cited in each row, checked 4 October 2026. Holiday dates come from a news report of the Maharashtra government's 2026 list. Events and organisations are named as part of Mumbai's calendar, not as PromotEdge clients.
/ 05 Cost
What affects the cost of social media marketing in Mumbai.
Ad spend is paid to Meta from an ad account in your company's name, at actuals, and you approve it before it is spent.
What affects the cost
- Platforms, and posts and Reels a month on each
- Caption languages beyond English
- Shoot days, travel and any ward permission
- Festival weeks that need extra posts
- Ad areas, and the number of creator tie-ups
How we quote
- A first call about your buyers, areas and key dates
- A short written review of your pages, before any price
- A written scope and quote you can approve or cut down
What you get in the quote
- Posts and Reels a month on each platform
- Caption languages and reply hours
- Shoot days and who handles permission
- Ad spend as a separate line
Compare the same work in every quote: Reels a month, who shoots and where, languages, GST and whether ad spend is inside the fee.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Social media across India
Proof and reading
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Social media in Mumbai
Diwali is about a month away.Start with a free look at your feed.
Straight answers.
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Our servicing team is based in cities across India, and posting, ads and replies are online work, so distance does not slow them. We visit Mumbai regularly. When a shoot needs it, we place our team at your shop or site, and confirm who is coming first.
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Yes, where your buyers read them. About 35% of Greater Mumbai named Marathi as their mother tongue in Census 2011, and about half of Thane and Navi Mumbai did. Our language partners write each caption fresh, and we add a second language only where your buyers truly read it.
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Yes, if you decide this week. Dussehra is on 20 October and the Diwali holidays on 8, 10 and 11 November 2026. A short plan with a few strong posts and a small ad budget can still go live. We would start with a short calendar and boost only the posts that do well.
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Yes. ASCI published its Guidelines for Influencer Advertising in 2021, and a paid or gifted post should be clearly marked as an ad. We put the label into every creator brief and check each post before it goes live. This is general guidance, not legal advice.
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We would much rather use real video of your shop, site or team than stock clips. Under BMC's 2019 policy, shooting ads in the city needs its permission, which the ward can give in 48 hours if no set is built.
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Saves, replies and profile visits usually rise within six to eight weeks. A steady flow of chats and calls takes three to six months of regular posting. We tell you plainly when a month was weak. Ongoing work has a 3-month minimum, then 30 days' notice.
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We won't claim that title, and there is no fair ranking. Ask each agency for a real monthly report with the client's name hidden, who writes your captions, and whose name the ad account is in. Ask us the same three questions, and compare the answers.
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Yes. We review your accounts and write a 90-day plan with dates, formats and caption rules, and can check in monthly. Your team keeps posting. You get the Mumbai dates, a caption guide for each language and a short list of changes to make first.