“The campaign spends the whole budget, but sales says the leads are junk.”
PMax chases whatever you call a conversion. We count only real enquiries and bring your sales team's verdicts back in.
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PerformanceMax
Since 201565+ in-house team6 cities
Google's automation spends fast and explains little. It needs a fence around it and a window into it.
A strategist calls you in one working day.
/ 01 Performance Max agency
Know where the money went,and which lead it bought.
Performance Max lets Google choose where your ads run, and a budget handed over without fences can be spent on places you never chose. PromotEdge runs Performance Max (PMax) campaigns for companies across India, so your Google budget brings leads or sales you can trace.
PMax is one Google Ads campaign that shows your ads across YouTube, Display, Search, Discover, Gmail and Maps. Our Google Ads page shows where it sits next to Search, Shopping and YouTube.
Your fear is fair: Search lets you pick the keyword, PMax doesn't. So control moves to four places: the conversions you tell Google to chase, the assets, the exclusions and the reports you read every week.
It suits brands that already know which offers sell. For D2C brands with a product feed it is often the main engine. Real estate and industrial firms, where a sales team closes the deal, need more care.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
The five controlswe set and watch.
| Control | What we do | What you receive |
|---|---|---|
| Asset groups | One group of images, videos, logos and text for each real offer, not one big mix | Groups with their reason written down |
| Audience signals | Your customer lists and past visitors, as hints that guide but do not limit | A signal list for each group |
| Conversion quality | Forms, calls and WhatsApp tracked; CRM outcomes imported back so Google sees real buyers | A tracking map |
| Brand and placement exclusions | Brand names, account-level negative keywords, sites, apps and videos that don't fit | Exclusion lists you own, dated |
| Reporting | Channel, asset group and search terms insights, read each week with your lead record | A monthly report: spend, qualified leads, cost per qualified lead |
Ad spend is paid to Google at actuals and shown apart from our fee. The ad account sits in your name.
/ 03 What usually gets in the way
Where Performance Maxruns blind, and the way through.
“We can't tell if the ads ran on YouTube, Display or Search.”
Google's channel performance report splits results by channel. We read it every week and show you the split.
“Our own brand name eats most of the results.”
Brand exclusions stop PMax taking credit for people who were already searching for you, on search inventory.
“The ads showed on pages and apps that don't suit our brand.”
Placement exclusions can block sites, apps and videos. We check the placements report and keep one list across campaigns.
“We gave PMax our best audience, and it still went elsewhere.”
Audience signals are hints, not a fence. Conversions and exclusions keep the campaign on track.
Our beliefWe know digital inside out, and we think like an Indian business.
Want us to read your Performance Max reports? Tell us what your sales team counts as a good lead. Get a free growth plan
/ 04 How we start
Tracking first,then a small test, then scale.
We start with logic and your numbers. Nothing launches until the tracking is checked.
- 01
Week 1: check the base
We read your account, feed, tracking and last 50 leads, and agree what a qualified lead is.
- 02
Weeks 1 to 2: fix the tracking
Only real enquiries or sales count. Calls, WhatsApp and CRM outcomes are connected.
- 03
Weeks 2 to 3: build and fence
Asset groups per offer. Signals and exclusions go in before launch, on a small budget.
- 04
Weeks 3 to 8: learn and read
What can't be measured can't be achieved. We read the reports weekly and send lead quality back.
- 05
Month 3 onwards: scale or stop
If cost per qualified lead holds, the budget grows. If not, we tell you.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A D2C (direct-to-consumer) store with a product feed can use PMax as its main engine. A dealer-led B2B (business-to-business) firm or a developer sends sales verdicts back to Google, because a lead is not yet a sale. A multi-city business sets places and languages per offer.
- Define a qualified lead with your sales head. PMax chases whatever you call a conversion. A one-line written definition.
- Fix tracking before launch. The automation learns from the data it is given. A tracking map and test leads.
- Fence it, then start small. Exclusions and a modest budget cap the cost of learning. Dated exclusion lists.
- Read every report, weekly. PMax shows less than Search, so we use all it offers. Weekly notes on channels and placements.
AI in Performance Max: today and next
Today: what Google's AI does here
Google says Performance Max uses Google AI to serve across all available inventory. Generative AI tools can combine your assets into images and videos. Text customization, a campaign-level setting, can write extra headlines. Final URL expansion may send people to a more relevant page. AI Max for Search adds similar tools to Search.
Source: Google Ads Help, read 10 October 2026
Next
Our view: Google will keep moving more choices into automation. The checks stay with you: what counts as a lead, which pages may be used, what is blocked.
Not sure whether Search or PMax should come first? Send us your numbers. Talk to us
/ 05 Cost
What affects the cost of Performance Max.
We don't publish a price list. Ad spend goes to Google at actuals and is shown on its own line.
What affects the cost
- Monthly ad spend
- Number of products, offers and asset groups
- Creative work: images, videos and text
- Tracking and CRM work needed before launch
- Cities, regions and languages
How we quote
- We ask what a good lead or sale is worth to you, and check your account, tracking and feed
- We send a written scope within 2 working days, with our fee and your ad spend on separate lines
What you get in the quote
- Asset groups, audience signals and exclusions
- Tracking for forms, calls and WhatsApp, with the CRM link
- Weekly report checks and a monthly review
Ask each agency which exclusions it will set and which reports it will share. A low fee that skips both is not cheaper. Ongoing work has a 3-month minimum, then 30 days' notice.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
By industry
The team on this work
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us where your Google budget is going.We'll show you the plan.
Straight answers.
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Performance Max is a Google Ads campaign type that runs your ads across Google's channels from one campaign: YouTube, Display, Search, Discover, Gmail and Maps. You give Google assets, a goal and audience signals. Its automation decides where each ad shows and what to bid.
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It can, if nobody fences it in. Brand exclusions cover search inventory only. Account-level placement exclusions can block sites, apps and videos, and account-level negative keywords can block queries. We set these before launch and add more weekly. That reduces the risk. It doesn't remove it.
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Partly, and we make the rest visible. Google's channel performance report splits results by channel, and search terms insights show which queries triggered ads. We also tag forms, calls and WhatsApp clicks, so each lead carries its source. PMax still shows less than Search.
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Audience signals are hints you give Google, such as your customer list or people who visited your site. They help the campaign learn faster. They are not hard targeting, so Google can show your ads to other people too. Conversion goals and exclusions do the real steering.
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We decide with your sales head what a qualified lead is, and count only that as the main conversion. Your CRM (customer records) outcomes go back to Google through offline conversion imports, where the click ID saved with the lead is reported when it turns into a sale.
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Search first, when your buyers search for what you sell and you have little conversion history. PMax suits offers that already convert steadily, and product feeds in good shape. If your numbers say PMax won't pay back yet, we say so.
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Yes. Our servicing team is based in cities across India, and PMax runs online, so we target your cities and languages. We work hybrid and remotely, visit you regularly, and when a job needs it, our team sits at your site.