“Our ad bill keeps rising, but total sales don't.”
Ads often buy sales you would get anyway, from brand-name searches. We split brand, category and rival searches.
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Digital · Ecommerce · Amazon marketing
Amazonmarketing
Since 201565+ in-house team6 cities
More sales on Amazon can still mean less money in your pocket. The only fair score is the profit each product makes.
A strategist calls you in one working day.
/ 01 Amazon marketing agency
Sales on Amazon are easy to buy.Profit takes work.
A brand can double its Amazon sales and still lose money on every order, because ads, fees and returns eat the margin. PromotEdge runs listings, A+ content, Amazon Ads and reviews for brands across India, so each product sells at a profit.
We work with D2C (direct-to-customer) brands and FMCG (fast-moving consumer goods) makers in beauty and skincare, wellness, fashion and pet products. Makers of health products, industrial goods and home fittings sell here too.
It suits a brand that grew on discounts and now wants to be searched by name. Pick this over our wider ecommerce marketing when Amazon is your biggest marketplace.
Selling groceries or daily needs? Quick commerce apps such as Blinkit, Zepto and Swiggy Instamart keep stock in local dark stores, so ranking and availability are local. See our quick commerce marketing.
A made-up example: a ₹999 product leaves ₹250 after Amazon's cut, delivery, returns and making cost. If ads spend ₹300 to win a sale, each ad sale loses ₹50. We do this sum before we raise any budget.
Every brand is different. If your margin can't carry Amazon's cut and the ads, we'll say so before you spend.
How you'll know it worked. We have no Amazon results to show yet. You keep your own Seller Central and ad console logins and see our numbers: profit per product, ad spend, returns and ratings, every month.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What's included
Every part of your Amazon account,checked against profit.
| Part | What we do | What you receive |
|---|---|---|
| Account audit | Read listings, ads, reviews, stock and prices next to rivals. Pick a few hero products | Audit, fixes ranked by profit |
| Listing content | Titles, bullets and search words for Amazon search and phones | New text and search words |
| Images, A+ and Brand Store | Main image, infographics, A+ modules and a free branded store | Plans or finished designs |
| Sponsored Products | Keyword, product and automatic campaigns, with negative keywords | Clear structure, weekly change log |
| Sponsored Brands and display ads | Logo, headline and video ads where they pay back | Creative and campaigns |
| Reviews and ratings | Amazon's review requests, Vine for new products, replies to 1 to 3 star reviews | Review plan, complaints note |
| Tests and monthly report | A/B tests through Manage Your Experiments. Sales, ad spend, ACoS, TACoS, returns, profit per product | A test log, a short report and a call |
ACoS is ad spend divided by the sales the ads brought. TACoS is ad spend divided by all your sales. Your accounts stay in your company's name. We work as added users.
/ 03 What usually goes wrong
Signs your Amazon accountneeds a closer look.
“Shoppers click our product, then buy someone else's.”
That usually points to the page, not the ads. We check the main image on a phone, the bullets and your price.
“We see sales, but not which products make money.”
We add making cost, Amazon's cut, delivery, returns and ad spend, so each product shows its real profit.
“Our rating dropped after one bad batch.”
We fix the cause first: the product, the pack or a listing that promised too much. Then we ask for reviews the Amazon way.
“Another seller is on our listing, selling cheaper.”
Brand Registry lets you report sellers who break your trademark. We file it with proof.
Our beliefWhat can't be measured can't be achieved.
Not sure which Amazon products really make money? Share one month of sales and ad spend, and we will do the sum with you. Get a free growth plan
/ 04 How we work
Test small on Amazon,then scale what pays.
Planning ranges, not promises.
- 01
Week 1: access and audit
You add us as users. We read the account and ask for making cost and returns data. We can't do magic alone: the quicker you share these, the quicker you see results.
- 02
Weeks 2 to 4: profit sum, pages
We work out what each product earns after every cost, then write new titles, bullets, images and A+ content. A+ goes through Amazon's approval.
- 03
From week 3: small ad tests
Small budgets first. We cut searches that don't pay and move money to those that do.
- 04
Every week: bids and stock
We change bids, add negative keywords and check stock before ads run on products about to sell out.
- 05
Every month: report and call
A profit report and a call. Big sales such as the Great Indian Festival are planned weeks ahead.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
- Do the profit sum before any ad. Ads on a product that loses money only lose faster. Profit per product in one sheet.
- Fix the page before raising the ad budget. Ads only send shoppers to the page, and a weak page wastes every click. New titles, bullets, images and A+ content.
- Test one change at a time. Manage Your Experiments splits shoppers between two versions, so you learn what really lifted sales. A test log.
- Split brand, category and rival searches. Brand-name searches often bring orders you would have had anyway. Spend and orders for each type.
- Keep the accounts in your name. You can take access back at any time. Your own logins.
Go deeper: Amazon's own rules
Brand Registry
Amazon says enrolment is free and needs a pending or registered trademark for your brand name or logo. It opens A+ content, Brand Stores, Manage Your Experiments and a tool to report suspected infringement.
Source: Amazon.in Seller Central, Brand Registry page, read 10 October 2026
AI in Amazon marketing: today and next
Today: Amazon Ads
Amazon says its Creative Studio can make lifestyle images from a product in one click and turn a product into a Sponsored Brands video ad. It says Ads Agent lets you build Amazon Marketing Cloud audiences by chatting in plain language. Some tools are limited to certain countries, so check your account.
Source: Amazon Ads, generative AI ad solutions and Amazon Marketing Cloud pages, undated, read 10 October 2026
Next
Our view: when every seller can make a tidy image in one click, tidy stops being an edge. Profit per product still decides who wins. Want us to check yours? Ask us.
Planning for the Great Indian Festival? Talk to us weeks ahead, so listings, stock and ads are ready. Talk to us
/ 05 Cost
What affects the cost of Amazon marketing.
We don't publish a price list. We quote after a first conversation, against a written scope, within 2 working days. Your ad spend goes to Amazon directly. Outside costs, such as a photo shoot, are at actuals.
What affects the cost
- Number of products. Fifty need far more work than five.
- New content. Rewriting text is smaller than new images and A+ designs.
- Ad types. Sponsored Products alone is less work than adding Sponsored Brands.
- Brand Registry status. Without a trademark, A+ content and a Brand Store wait.
- Sale events. Festive sales add planning work.
How we quote
- A 30-minute talk about your products and margins
- We look at your listings, ads and reviews
- We write the scope
- You get a quote with our work and outside costs on separate lines
What you get in the quote
- The products and ad types we cover
- The monthly profit report and call
Ask each agency what its report leads with. Sales or ACoS alone hide losses.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Proof and reading
What people say
In their own words
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting
No pressure. No sales pitch.
Tell us where your Amazon money goes.We'll show you the plan.
Straight answers.
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People use the phrase two ways. Older articles use Amazon Marketing Services (AMS) for Amazon's own ad tools, now run as Amazon Ads. Others mean an agency that runs your Amazon account, from listings to ads. Here we mean the second, and we work inside Amazon's rules.
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Amazon Marketing Cloud (AMC) is Amazon's clean room: a secure space where you study your Amazon ad data next to your own, without seeing shoppers' personal details. Amazon says it is free for eligible advertisers. It pays off once your ad spend is large.
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We use only Amazon's own tools. Amazon emails buyers after delivery, and you can send its "Request a review" message from the order page. New products can join Amazon Vine, where trusted reviewers post honest reviews. We never buy reviews or offer gifts for them.
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Yes. Our servicing team is based in cities across India, and Seller Central and the ad console are online under your control. We work hybrid and remotely, visit you regularly, and place our team at your warehouse or office when a job needs it.
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Your monthly report leads with profit per product, then sales, ad spend, ACoS and returns. Listing fixes can show within weeks; rankings and reviews take months. Nobody can guarantee Amazon sales. Ongoing work has a 3-month minimum, then 30 days' notice.
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Yes, for projects we think we can help. We take on a limited number and tell you honestly if yours is a fit. We read your listings, ads and reviews, add up what each product earns, and show the first fixes.
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We don't claim an Amazon partner badge. Keep the seller and ad accounts in your company's name, and add any agency, us included, as a user you can remove. You can take access back at any time, and nobody holds your listings.
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One account manager owns your account and numbers. Our in-house team of 65+ people does the work, with industry consultants and partner agencies where a job needs them. Ask for examples in your category when we meet. We share relevant work when we talk.