Machine and process animation
Cut-away and exploded views for a sales team's tablet. See industrial manufacturing.
Locations · Kolkata · 3D animation
3D animationin Kolkata
Since 201565+ in-house team6 cities
A camera cannot film a tower that is still a drawing or the flow inside a pump. 3D walkthroughs, machine animation and product renders show what a camera can't.
A strategist calls you in one working day.
/ 01 3D animation company in Kolkata
Show buyerswhat a camera can't.
A buyer in Kolkata often has to say yes to a project or a machine before it is built, shipped or opened up. PromotEdge plans and produces architectural walkthroughs, machine and process animations and product renders for developers, engineering firms and exporters, so the buyer understands it first.
3D earns its cost in three cases. The thing does not exist yet, like a tower that is still a drawing. It is too big, too hot or too far away to film, like a foundry line. Or the part that matters is hidden inside, like a pump.
We look at your business first, and the tool second. If none of these is true, a normal shoot usually costs less, and we say so. We work from your drawings, CAD files and site photos. The method we follow across India is on 3D animation and 3D walkthroughs.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we make
3D workfor Kolkata businesses.
0102 03 0405 06
Architectural walkthroughs
Interior, exterior and amenity films for housing, office and retail projects. See real estate.
Product renders and 360 spins
Photo-real stills and spins for jewellery, fans, houseware and leather goods.
Explainer animation
Simple animated films for IT services and data centres, where nothing physical can be filmed.
Stall and LED loops
Loops for trade-show stalls and LED walls, built to the pixel size of the screen you book.
Stills from the same model
Brochure, hoarding and website images rendered from the model you already paid for.
Our beliefWe know digital inside out, and we think like an Indian business.
Send us one drawing or CAD file and we will tell you honestly whether 3D or a shoot suits it. Get a free growth plan
/ 03 Who buys 3D in Kolkata
Four Kolkata buyers with a real case for 3D.
Some Kolkata businesses sell space before it exists, sell machines and metal, or sell to buyers they will never meet.
Developers in New Town. HIDCO began the planned township in 1999, and it has grown into Kolkata's second IT hub after Salt Lake. Homes and offices here are often sold from plans, so a walkthrough lets a family in another city see the balcony and the clubhouse before the slab is cast.
Landlords competing for tenants. Kolkata's office vacancy was 28.9% in Q1 2025, the highest of seven major cities (Vestian, cited by the Bengal Chamber). A tenant who can walk a fitted-out floor on screen has one less reason to keep looking.
Engineering in Howrah. The state's investment portal calls Howrah an engineering hub for metal products and machinery. A process animation shows how a casting is poured, machined and tested, without asking a buyer to stand next to a furnace.
Exporters. The district's 2024-25 export basket read: gems and jewellery 58.8%, iron and steel 17.5%, textiles 11.7%. A jeweller can send a buyer abroad a 360-degree render of a necklace, and a pump maker a cut-away film instead of a heavy sample.
/ 04 Kolkata 3D notes
Where 3D gets usedin Kolkata.
| Buyer or place | Kolkata fact | What 3D does there |
|---|---|---|
| New Town and Rajarhat | WBHIDCO plans a 6,000-7,000 hectare area in Rajarhat, in Action Areas I-III. Bengal Silicon Valley in New Town has 41 major companies, with data centres by Jio, NTT, Airtel, STT and TCS running or under way (Bengal Chamber, 2026). | Walkthroughs for projects sold before completion, and explainers for facilities hard to film inside. |
| Howrah engineering | About 95% of West Bengal's foundry units are in Howrah district. Three foundry parks are being developed, the largest about 1,000 acres. | Process films for casting, machining and testing. |
| Export clusters and port | Leather in Topsia and Janbazar, fans, hosiery, book printing. Syama Prasad Mookerjee Port handled a record 874,360 TEUs in April-February of FY2025-26. | Product renders and spins for overseas catalogues and marketplaces. |
| Land trade | Petrapole, about 80 km away, carries nearly 70% of India-Bangladesh land trade by value. | Animated maps and yard flows for logistics firms in Howrah and Dankuni. |
| Trade shows | India Energy Week, 28-31 January 2027, BBCC. Indian Houseware Show (9-11 January 2027) and MATECIA (12-14 February 2027) at Mela Prangan. | For a January show, sign the storyboard before the Puja holidays start on 15 October. |
Sources: WBHIDCO, Bengal Chamber of Commerce (2026), West Bengal government, the Kolkata District Export Action Plan, All India Radio news and trade-fair listings. Checked 3 October 2026. Places and companies are not our clients.
/ 05 How a 3D job runs
From drawingsto a film buyers get.
- 01
Drawings and goal
Send CAD, plans, photos or a sketch. We agree who will watch, on what screen, and what they should do next.
- 02
Storyboard
Frame by frame, with camera moves and voice-over lines. Changes here are cheap; after rendering they cost real time.
- 03
Model and look
Grey previews first, then materials and light. For property, your architect checks every dimension.
- 04
Render and voice
Final render, music, captions and voice-over in the languages you need.
- 05
Reuse
Ask for the model files in the contract. The same model then gives brochure stills and the next phase's film.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A developer sells from plans, so walkthroughs and brochure stills matter. An exporter sells to buyers abroad, so spins and cut-aways replace samples. A dealer-led machine maker needs a short film a dealer can play on a tablet.
- Ask who watches and on what screen. A tablet in a dealer's hand needs a different film from a hoarding. A one-line brief.
- Sign the storyboard before modelling. A change on paper costs minutes; after rendering it costs days. A frame-by-frame board.
- Show grey previews before the final look. Shapes and dimensions are easy to fix early. Previews to approve.
- Keep the model files. The same model feeds stills, the next phase and an LED loop. Files named in the contract.
AI in 3D animation: today and next
Today: AI that cleans render noise
Blender's Cycles renderer offers two AI denoisers, OpenImageDenoise from Intel and OptiX from NVIDIA. They clear noise without extra samples, so previews arrive sooner. OptiX needs an NVIDIA GPU, and Blender advises feeding the denoiser at least an albedo pass.
Source: Blender Manual, Cycles sampling, read 10 October 2026
Next
Our view: AI will speed up previews first. The model still comes from your drawings, and your architect or engineer still checks every dimension. Want us to look at one project? Ask us.
Planning a January trade show? Ask us when the storyboard must be signed. Talk to us
/ 06 Cost
What 3D animation costs.
Every walkthrough, machine animation or render set is quoted against its own scope. We send the quote within 2 working days.
What affects the cost
- Length of the film, in seconds
- Models built from scratch, or from your CAD files
- Level of detail, up to photo-real
- Interiors as well as exteriors
- Changes after the storyboard is signed
How we quote
- We hear what the film must show and who will watch it, and ask for your drawings or CAD files
- We say what can be reused and what must be modelled again
- You get a written scope with a storyboard outline, and each cost on its own line
What you get in the quote
- Models to be built, and which come from your files
- Seconds of film, camera moves, and change rounds
- Voice-over, music, output sizes and delivery dates
A very cheap 3D quote often means stock models and one camera move, so ask what will be built for you.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
3D across India, the industries that use it, and more in Kolkata.
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupStraight answers.
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Briefs, storyboards and reviews happen at our office in Sector V, Salt Lake. Our in-house team of 65+ people does the modelling, animation and rendering, with industry consultants and partner agencies where a job needs them. Bring your architect or plant engineer to review the 3D work on a big screen.
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For a property walkthrough, yes: plans, elevations and the finish list should be final, or the 3D film will need redoing. For a machine, CAD files help most, but photos, measurements and a factory visit can work too. Tell us what you have early.
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Yes. Through our language partners we do voice-overs in Bengali, Hindi and English and, for export buyers, in French, Spanish, Japanese, Mandarin, Portuguese and Korean. One 3D animation can carry several voice-overs and sets of on-screen text, so a Burrabazar dealer and a buyer in Europe watch the same film.
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Before Puja. India Energy Week runs from 28 to 31 January 2027 at BBCC, and state offices close for Puja from 15 to 26 October 2026. Sign the 3D storyboard in early October, so modelling and rendering run through November and December.
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Not always. For a product you can easily film, a video shoot is often cheaper and faster. 3D wins when the thing isn't built yet, can't be moved, or has to be shown from the inside. We tell you which suits your brief.
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Send whatever you have: CAD files, plans and elevations, site photos, a brochure or even a sketch, plus where the 3D film will play. We check the files and tell you what can be reused and what must be modelled again, before the quote is written.