A calendar built on Assam's dates
Three months planned around Bihu, Puja, Diwali and your sale dates.
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Locations · Guwahati · Social media marketing
Social mediafor Assam's buyers
Since 201565+ in-house team6 cities
A post that earns likes but brings no call is only decoration for a Guwahati business. Judged on calls, messages and sales, with likes last.
A strategist calls you in one working day.
/ 01 Social media marketing agency in Guwahati
Posts that turninto phone calls.
A page that gets likes but no calls is not working for a business. PromotEdge runs posts, Reels, Meta ads and replies for Guwahati shops, restaurants, tea brands and startups, so that your pages bring enquiries you can count.
Our servicing team in Guwahati works with our team in cities across India. We plan, write and buy ads there, and come to your site for meetings and shoots.
Much social media here is built one week at a time: a Bihu greeting, a sale poster, a boosted post, then silence. We start from your sales. Who buys, where do they live, and should they call, WhatsApp or walk in?
Paid reach comes from Meta ads run by the same team, and creators join through influencer marketing. The national method is on social media marketing; for the city, see the Guwahati overview.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we do
Social media workfor Guwahati businesses.
Reels shot in Guwahati
Your staff and products, not stock photos. One shoot covers weeks of posts.
Captions in your buyers' language
English by default, with Assamese, Bengali or Hindi where needed. Through our language partners we create content in Assamese, Bengali, Hindi and English, and our team plans and checks every caption.
Meta ads by city, district or state
Ads aimed at Guwahati, Assam or other North East states. Every lead is counted.
05Replies and WhatsApp hand-over
Comments answered in agreed hours. Serious buyers reach your sales team on WhatsApp.
Event and trade-show coverage
Posts before, during and after your launch or stall.
What we believe
We know digital inside out, and we think like an Indian business.
Not sure what your page brings in today? Send us the link and your last month's sales, and we will read them with you. Get a free growth plan
/ 03 Social media in Guwahati
Four things that shape a Guwahati feed.
What we post, in which language and on which date start from these.
More people come online every quarter, mostly outside towns. TRAI, the telecom regulator, counted 24.05 million internet subscribers in the Assam circle at the end of March 2026, up from 21.57 million three months earlier. Village subscribers (14.84 million) outnumber town subscribers (9.21 million). Per 100 people, towns have about 157 connections and villages about 48. Posts must be clear at a glance.
Every caption picks a language. In Census 2011, 48.38% of Assam's people gave Assamese as their mother tongue, about 28.9% Bengali and 6.73% Hindi, as reported by Northeast Now. Bodo has been an associate official language since 30 December 2020. No public figures show which language people use online, so we test the same offer in two.
The year runs on Bihu, with Puja and Diwali close behind. Bohag Bihu holidays ran from 14 to 16 April 2026, and Ambubachi Mela at Kamakhya drew 7,96,777 devotees and visitors by the official count. Ahead are Kati Bihu and Durga Puja on 18 to 21 October 2026, Lakshmi Puja on 25 October and Diwali on 8 November. Posts and ads must be ready before each day.
Your posts compete with local news. The Pratidin group started its digital platform in 2018, and its TV channel Pratidin Time has covered Assam since 2015. Your post must earn a pause in the first second.
/ 04 Guwahati for social media
Rules, placesand numbers behind the plan.
| What | In Guwahati and Assam | For your social plan |
|---|---|---|
| City ban on some ads | Since 1 December 2023, Guwahati Municipal Corporation (GMC) bans ads for tobacco, gutkha, pan masala and alcohol inside city limits. | We don't offer workarounds. |
| Fine for posters | Since July 2026, GMC fines ₹5,000 for unauthorised posters on walls, poles and bridges. | Promote sales online instead of fly-posting. |
| LGBI Airport | 66,22,784 passengers in 2025-26, up 7.5% (Airports Authority of India). | Hotels and tour firms can reach visitors by travel plans. |
| Trade shows | A venue listing shows BAIC Exhibition at Maniram Dewan Trade Centre on 3-6 December 2026. | Posts can tell buyers where to find your stall. |
Sources as cited, checked 4 October 2026. The trade-show date is from a venue listing, not the organisers. Places are named as part of city life, not as PromotEdge clients.
/ 05 How it works
From the first callto the monthly numbers.
- 01
A first call on video
We read your pages, posts and ads, and send a short note on what to keep and stop.
- 02
A planning day in Guwahati
We meet the people who sell and agree the numbers we are judged on.
- 03
Language, calendar and shoot
One quarter mapped to Assam's dates, with one planned shoot day.
- 04
Run and reply
Posts go out after you approve them. We pause ads that aren't working.
- 05
Monthly numbers
Enquiries, cost per lead (what one enquiry costs you) and sales.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
How we deliver it, and why
How your business model changes the plan
A shop or restaurant wants walk-ins and calls from nearby. A tea or craft brand selling across India wants Meta ads and WhatsApp orders. A startup selling to businesses wants LinkedIn. A coaching centre wants a message for each new batch.
Local news brands in your feed
The Guwahati company behind News Live lists North East Live and Niyomiya Barta among its sister brands. Local headlines fill the same feed, so a short post with a strong first frame stands out.
Source: News Live company site, checked 4 October 2026
- Start from your sales, not the platform. A restaurant, a coaching centre and a tea brand need three plans. A one-page goal and audience note.
- Plan around Assam's dates. Festival posts and ads need to be ready before the day. A three-month calendar.
- Test two languages. No public figures show which language people use online. Cost per enquiry for each version.
- Reply fast and hand over on WhatsApp. A warm buyer cools within hours. Agreed reply hours and a same-day hand-over.
- Review the numbers monthly. Money and effort should follow what worked. A short monthly note.
AI in social media: today and next
Today: Meta's Advantage+
Meta describes Advantage+ as AI and automation products for campaigns. Advantage+ sales, app and leads campaigns apply AI to audience, placement and budget. We still set the goal, the offer and the language.
Source: Meta for Business, Advantage+, read 10 October 2026
Today: a label when AI content could mislead
ASCI's guidelines on AI-made ad content ask for a label where it could mislead a buyer, such as a synthetic influencer. AI-assisted copy needs none. Fabricated endorsements are prohibited, label or not. The rules take effect three months after publication.
Source: ASCI, Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising, 17 September 2026, read 10 October 2026
Next
Our view: drafts and ad testing will keep getting faster, and Assamese captions still need a human who reads the language. Want us to look at where AI could save you time? Ask us.
Planning Kati Bihu or Diwali posts? Ask us how early to start. Talk to us
/ 06 Cost
What affects the cost of social media marketing in Guwahati.
We quote after a first conversation, against a written scope that lists platforms, posts, Reels, languages and reply hours. Ad spend, shoots and travel are billed at actuals. We send the quote within 2 working days.
What affects the cost
- Languages: English only, or Assamese, Bengali or Hindi as well
- Shoot days a quarter, and travel
- Reach: Guwahati, Assam, or other North East states
- Festival months, which need extra posts and ad spend
How we quote
- A first conversation about your goal and audience
- We read your pages and recent posts
- We write the scope: platforms, posts, Reels, languages, reply hours
- You see our fee and the ad, shoot and travel costs apart
What you get in the quote
- The post and Reel count each month, by platform
- Caption languages, and who checks them
Comparing quotes? Ask how many Reels are included, who writes the Assamese captions, and whether GST and ad spend are inside the number.
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
In Guwahati
Social media across India
Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Selling in Guwahati?
Send us your page.We'll mark what to fix first.
Straight answers.
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We serve Guwahati and the North East with a servicing team based in cities across India. First calls happen on video, and we travel to the city for planning and shoots. At least every three months we sit down with you in Guwahati, and we message you every day.
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Yes. Our language partners write Assamese, Bengali, Hindi and English captions, and our team checks every one. English is the default. Where your buyers read Assamese, we plan captions and Reels for them, then test which language brings cheaper enquiries.
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Ideally two to three months before. Kati Bihu and Durga Puja holidays fall on 18 to 21 October 2026, and Diwali on 8 November. If Puja is only weeks away, put your effort into Diwali and keep Puja simple. For Bohag Bihu next April, start planning in January.
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Be very careful. GMC has banned ads for tobacco, gutkha, pan masala and alcohol inside city limits since 1 December 2023, and Meta and Google limit these products under their own policies. We don't offer workarounds. This is general guidance, not legal advice.
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Replies and engagement usually pick up within a month or two. Steady enquiries take three to six months. Paid ads can bring leads in the first weeks, but their cost settles after testing. Ongoing work has a 3-month minimum, then you can stop with 30 days' notice.
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We won't claim that title, and you should doubt anyone who does. Ask each agency, us included, to show a month of real posts for a client, with the numbers beside them. Ask who writes in your buyers' language, and for the scope in writing, with ad spend kept apart from the fee.
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Many Guwahati brands need both. Instagram suits cafés, fashion, salons and hotels that sell with pictures and Reels. Facebook still reaches older buyers and many people outside the city. Startups that sell to other businesses often need LinkedIn first. We'll also tell you which platform to skip.