Locations · Guwahati · Advertising
Advertising agencyfor Guwahati
Newspapers, radio, TV news and hoardings each reach a different Assam buyer, so the medium must follow the buyer. Picked by who buys from you, then checked against what came back.
A strategist calls you in one working day.
Ads in the right language,counted in calls.
An ad in the wrong language or the wrong paper pays to reach people who will never buy. PromotEdge plans and books newspaper, radio, TV news and outdoor campaigns for Assam businesses, then checks every release against calls and sales.
Mainline advertising, or ATL (above the line), means mass media: newspapers, radio, TV and big hoardings. It still works here. A saree shop near Paltan Bazaar and a cement dealer network in Upper Assam need different papers and words.
We'd rather show you results than a nice presentation, so the plan starts with what each rupee of media must bring back.
Our servicing team in Guwahati plans and writes with you, with planning support from the wider PromotEdge team. See the advertising services page and the Guwahati overview.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Each medium,chosen for a job.
Assamese and English press
Display ads, jackets and festival supplements, in the editions where your buyers live.
02Private FM and Akashvani
Short spots and RJ mentions in the city, Akashvani for the towns. Scripts are written for the ear.
03Assam TV news
Spots and sponsorships on regional news, if your budget buys enough repeats.
04Hoardings, checked first
Sites on main roads and near trade venues, each with its GMC permission number seen first.
05One idea, several languages
An idea that works in Assamese or Bengali, written for its reader. Our language partners write press ads, radio scripts and film scripts in Assamese, Bengali, Hindi, English and more, and our team briefs and checks every one.
06Radio spots and ad films
Jingles, scripts and short films, made to a budget that leaves money to air them.
Show us last year's ads and what came back, and we will say what we would keep. Get a free growth plan
Many readers, few stations, strict streets.
Five facts change how an advertising plan for Guwahati is built.
The press is split by language. In Census 2011, 48.38% of Assam named Assamese as their mother tongue, about 28.9% Bengali and 6.73% Hindi, as reported by Northeast Now. The Audit Bureau of Circulations (ABC) lists three English papers and two Assamese ones with a Guwahati edition. No current readership figures are public, so we never quote one.
One booking can reach well past the city. The Sentinel, launched in 1983, prints five English editions: Guwahati, Dibrugarh, Shillong, Silchar and Itanagar. For a brand selling in Upper Assam or Meghalaya, the edition matters as much as the paper.
A short radio dial. The Ministry of Information and Broadcasting lists four private FM stations in Guwahati as of 30 March 2026. Akashvani adds a Guwahati channel on 729 kHz and Vividh Bharati on 100.8 MHz, plus stations in other Assam towns. So a city radio plan stays small, and Akashvani reaches the towns.
TV news is made in Guwahati. News Live works from Christian Basti, and Pratidin Time started in 2015. We plan TV on ratings data at the time of booking, not on old numbers.
Outdoor rules are strict in parts and unfinished in others. Since 1 December 2023, Guwahati Municipal Corporation (GMC) has banned ads for tobacco, gutkha, pan masala and alcohol inside its limits. The 2017 outdoor guidelines were still not final in June 2025. So we check each site's permission on paper before you pay.
Rates, rulesand dates in Guwahati.
Akashvani rates, listed hoarding rates, permission rules and festival dates.
See rates, rules and dates
| Medium or rule | What the record shows | How we use it |
|---|---|---|
| Akashvani rates (government card, not ours) | Guwahati 729 kHz: ₹500 gross per 10-second spot in category I. Vividh Bharati: ₹280. Card in force since 1 June 2017. | Useful for a first budget. We confirm current rates before booking. |
| Hoardings (marketplace-listed rates, not ours) | A media marketplace listed (4 October 2026) a front-lit site at Ganeshguri from ₹1,333 a day, and one at Jalukbari Junction at ₹2,340 (₹2,000 on offer). Printing and mounting cost extra. | A rough guide only. Real rates depend on size, months and the owner. |
| Permission on every board | Since April 2010, GMC asks for its permission number and the agency's name on every hoarding. Since July 2026, unauthorised posters draw a ₹5,000 fine. | No number on the board, no booking from us. We don't fly-post. |
| Festival dates | Bohag Bihu holidays were 14-16 April 2026. Kati Bihu and Durga Puja fall on 18-21 October 2026, Diwali on 8 November. | Each date gets its own message and booking deadline. |
Sources as cited, checked 4 October 2026. Rates are third-party prices, not PromotEdge prices.
Our beliefWe believe in process. Good results should repeat, not happen by luck.
From a video callto the first release.
- 01
Numbers call (week 1)
Share sales by district, last year's ad spend and what came back. "We don't know" is an honest answer. We're professionals, so we say if a medium won't pay back.
- 02
Buyer and language map (weeks 1-2)
Who buys, where, in which language and in which month. This decides the media.
- 03
Plan with written rates (week 2)
Our media buying plan names each paper, station and site with its rate. You approve every line.
- 04
Creative in the right languages (weeks 2-4)
Press ads, radio scripts and films written for each audience.
- 05
Site checks and booking
We see each hoarding's GMC permission number before booking, then book press and airtime.
- 06
Proof and counting (monthly)
Tear sheets, radio logs and dated site photos. Calls and offer codes counted per medium, and money moved to what works.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
How we deliver it, and why
How your business model changes the plan
A retailer needs reminders before each festival, mostly in the city. A dealer network in Upper Assam needs the right district edition and Akashvani. A school or training centre needs the same local trust as any education brand. A tea brand selling packs has its own plan; see tea and agribusiness.
- Pick the language before the medium. An Assamese buyer and a Bengali buyer read different papers. A buyer and language map.
- Write rates down for every line. Media prices differ by edition, day and owner. A plan with a rate beside each paper, station and site.
- See the permission number before you pay. The city's outdoor rules are strict, and an unpermitted site wastes the spend. A site list with numbers checked.
- Count calls and offer codes by medium. Reach alone does not show what paid. A monthly report and money moved to what works.
AI in advertising: today and next
Today: Google
Google says text and Shopping ads from Search, Shopping and Performance Max campaigns can show within AI Overviews. Within AI Overviews it is limited to English, in a list of countries that includes India. Performance Max reaches YouTube, Display, Search, Discover, Gmail and Maps from one campaign.
Source: Google Ads Help, read 10 October 2026
Today: Assamese
Google's help page lists Assamese, Bengali and Hindi among the languages of the Gemini web app. That helps with first drafts of a script. A native reader still checks every line before it is printed or aired.
Source: Google Gemini Apps Help, read 10 October 2026
Next
Our view: AI will speed up drafts, but press, radio and hoardings still need a person to check language, rates and permission. Want us to look at yours? Ask us.
Planning for Kati Bihu, Puja or Diwali? Share your dates and we will say what is still bookable. Chat with us
What affects the cost of advertising in Guwahati.
We don't publish a price list. The smallest first step is a free 30-minute call with a strategist and a one-page plan, for projects we think we can help. Media, printing and mounting are billed at actuals. The quote comes within 2 working days.
What affects the cost
- Papers and editions: Guwahati alone, or other towns too
- Ad size, colour and page position
- Radio spots per day and weeks on air
- Hoarding site, size and months booked
- Languages: each version adds work
How we quote
- Tell us your goal, the towns and the weeks you want to run
- We send a written plan with one line for each paper, station or hoarding
- Nothing is booked until you agree
What you get in the quote
- Papers, FM, Akashvani and hoardings, if planned
- Language versions of each ad
- Proof that each ad ran
Compare quotes like for like: media, GST, language versions and proof.
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Related pages.
The expertise that fits your business, and the places we work.
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupShow us last year's ads.We'll tell you what to keep.
Straight answers.
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Our servicing team in Guwahati works with you in person, with planning support from the wider PromotEdge team. We meet on video, share plans and reports online, and visit your shop, plant or venue when the work needs it. When a job needs it, we place our team at your site.
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The one your buyers read, in their language. Assamese homes read papers such as Asomiya Pratidin, Dainik Janambhumi or Niyomiya Barta. Business buyers often read the English papers. There are no public readership figures, so we decide on edition, rate and past response, and test small first.
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Guwahati Municipal Corporation's permission, applied for through the Sewa Setu portal. Since 2010 the permission number and the agency's name must be shown on the board. Tobacco, gutkha, pan masala and alcohol ads have been banned inside city limits since December 2023. This is general guidance, not legal advice.
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Yes. Through our language partners we write ads in Assamese, Bengali, Hindi and English, and our team briefs and checks each one. An Assamese or Bengali ad should be written for its reader, not translated word for word, so the offer and tone survive.
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In 2026, Kati Bihu and Durga Puja fall on 18 to 21 October and Diwali on 8 November. Good press positions, radio slots and sites go first, so plan six to eight weeks ahead. For Bohag Bihu in April, start in January. A festive offer also needs a page to land on: website development in Guwahati covers that.
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Ongoing advertising work has a 3-month minimum. After that you can stop with 30 days' notice. One-off campaigns, such as a Bihu push or a launch, are scoped with fixed dates in the quote, which comes within 2 working days. Media is billed at actuals, and you approve every rate first.