“We lose orders to the same two or three names.”
Your sales team knows the story, not the whole picture. We put their account beside what rivals say, charge and show.
Home / Services / Strategy / Market research / Competitor research
Strategy · Market research · Competitor research
Competitorresearch
Since 201565+ in-house teamKolkata office, 5 team bases
Know why buyers pick the other name. Then decide your next move.
A strategist calls you in one working day.
/ 01 Competitor analysis services
Study the rivals who winyour orders.
Your sales team keeps losing to the same names, and nobody can say exactly why. PromotEdge studies the rivals your buyers compare you with, so you spend on the moves that win orders and bring more enquiries.
We work with brands across India.
Ask your sales team which three competitors take your orders. Not the biggest names in your category. We study those three first. Is it price, a claim, an ad, a dealer or a review? Usually a mix, and the mix differs for a healthcare brand, a plant and a housing project.
Then we write down every claim each rival makes. Claims all three make are the ones buyers no longer notice. We call this the parity test (parity means equal). What is left over is where you can stand out, and it is the first step of brand positioning.
We use public sources and legal methods only. We also say no to your face: if a rival's move is not worth copying, the report will say so. This sits inside our wider market research work.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we look at
Six places to look,one list of moves.
| Part | What you receive |
|---|---|
| Rival shortlist and claims sheet | Three names to study first, and every promise each makes, marked shared or owned |
| Prices and offers as buyers see them | A dated side-by-side of price, scheme, delivery and credit terms, with the real cost to the buyer |
| Ads | Their main messages and offers on Google and Meta, from the public ad libraries, and how often they change |
| Search visibility | Searches where you are missing, and which rival takes the click. Doing well here is SEO (search engine optimisation) |
| Dealers, shelf, reviews and hiring | Their dealer reach, the words buyers use about them, and signs of where a rival will push next |
| Report and moves | A short report, a one-page list of ranked moves and the evidence file |
A mystery visit, call or WhatsApp enquiry to see how a rival's counter sells is a separate job with its own rules: see mystery shopping.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“A rival cut the price, and our dealers want a matching scheme.”
Check what the buyer really pays after discounts and delivery first. The gap is often smaller than it looks.
“Our brochure and theirs say the same things.”
When every brand says quality and service, buyers pick on price. The parity test finds the claim nobody has made yet.
“We are entering a new city and do not know who we face.”
We map the names that win there and the dealers who carry them. It feeds your go-to-market plan.
“Our last competitor report was fifty slides and no decision.”
We start from the decision you must make. The report opens with ranked moves, and the evidence sits behind them.
Know your three rivals already? Send the names and we will tell you what we would look at first. Get a free growth plan
/ 04 How we work
From your three rivalsto a quarterly habit.
We confirm the timeline in the quote.
- 01
Ground truth from your sales team
We ask who you lose to and why, then pick the three rivals and the questions to answer.
- 02
Claims and the parity test
We list what each rival promises wherever a buyer sees it, and cross out the shared claims.
- 03
Prices, ads, search, dealers and reviews
Public sources only. We date every finding, because offers change.
- 04
Read it against your numbers
We set findings beside your sales and enquiries, and keep what explains something.
- 05
Moves, not slides
A short report and a findings meeting: what to do, what to leave alone, what we are unsure about.
- 06
Refresh every quarter
When you act on a finding, try it small first, then scale what works.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C (direct-to-consumer) brand watches marketplace listings, reviews and ads. A dealer-led B2B (business-to-business) firm watches dealer boards and price lists. A franchise watches the nearest outlets. A services firm watches proposals and Google results.
Public ad libraries
Meta's Ad Library is a searchable database of ads running across Meta products. Google's Ads Transparency Center lets you search an advertiser and see its ads on Search, Display, Gmail and YouTube, filtered by date and place.
Source: Meta Ad Library; Google Ads Transparency Center help, read 10 October 2026
- Start from your sales team. They know who takes the orders. Three rivals, with reasons.
- Cross out shared claims. Claims everyone makes no longer persuade. A claims sheet.
- Date every finding. Rival schemes change fast. A dated price sheet.
- Rank the moves. A decision beats a pile of slides. A one-page list.
AI in competitor research: today and next
Today
Google says Gemini's Deep Research can browse hundreds of websites, shows you its plan to refine, and writes a report in minutes. Its own page says to check responses. We use such tools for a first sweep, then check each claim at the source.
Source: Google Gemini, Deep Research, read 10 October 2026
Next
Our view: sweeps will get quicker, so your sales team's ground truth counts for more. Want us to start there? Ask us.
Our beliefOur job is to impress your customers, not you.
Losing orders and unsure why? Tell us your last three lost deals. Talk to us
/ 05 Cost
What affects the cost of competitor research.
No price list. These things move the number.
We don't publish a price list. We quote after a first conversation, against a written scope that names the rivals, the parts and the repeat plan. We send the quote within 2 working days. Paid database access is shown at actuals.
What affects the cost
- How many rivals, and whether they are national or regional
- Which parts you want: claims, prices, ads, search, dealers, reviews
- How many cities or dealer networks the dealer check covers
- A one-off study or a quarterly refresh
How we quote
- You tell us who you lose to, and what you want to decide
- We write the scope: rivals, parts, cities and how often it repeats
- You approve it before work starts
What you get in the quote
- The rivals and parts agreed in writing
- The claims sheet, the dated price sheet and the short report
- A findings meeting with your sales and marketing heads
Comparing quotes? Ask how each agency gets its information. Be wary of anyone who offers a rival's private price list or customer names. That is not research.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in market research
Goes well with
Proof and reading
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group
No pressure. No sales pitch.
Tell us who you lose to.We'll show you what they do differently.
Straight answers.
-
Competitor analysis studies the rivals your buyers compare you with: what they claim, charge, advertise and show on Google. Market research is wider and also asks buyers and dealers directly. Choose market research when you need to hear from the buyers themselves.
-
Ask your sales team which three rivals take your orders. Write down every claim each makes and cross out the shared ones. Put their price and offer beside yours. Search your buyers' words and note who appears. Our guide on competitor analysis goes further.
-
No. We use only public sources and legal methods: websites, brochures, price lists a buyer can see, search results, reviews, job posts and the public ad libraries. We use no fake identities, we don't hack, and we don't pay a rival's staff. This is our working rule, not legal advice.
-
We can show what a buyer can see: listed prices, schemes, discounts and delivery terms, dated. We can't get a rival's private price list or customer names, and we won't try. Where a price only comes out in a call or a visit, that is mystery shopping, which has its own rules.
-
What can't be measured can't be achieved, so we agree the decision first. We note today's numbers: orders lost to each rival, the discount your team gives, and enquiries for searches you were missing. After you act, you see which moved.
-
Our in-house team of 65+ people does the work, with industry consultants and partner agencies where a job needs them. Most of it is online, so distance does not matter. Our servicing team is based in cities across India, and we meet you in your city at least once every three months.