How To Do Competitor Analysis in Digital Marketing

Author: PromotEdge
Updated Date: Apr-21-2026
Views: 2 Min Read

To do competitor analysis in digital marketing, identify your top competitors, compare their market positioning, analyze their website traffic, study their SEO keywords and backlinks, and track their audience engagement. Use SWOT analysis to find their weaknesses and gaps you can turn into your own opportunities.

The Simplest Way To Define Competitor Analysis Is

A process to know your standing in the market, gaps in your strategies and potential opportunities that you can exploit on the basis of empirical research and analysis of the industry, market and competitors.

Here Is Why Competitor Analysis Is Imperative For You

• To be a step ahead of your competitors by measuring their strengths and weaknesses
• To accurately forecast your marketing plan
• To identify the overall industry trends and strategize thereafter
• To update your company’s marketing mix

Therefore, the best digital marketing agency does what is best for the company that hires them after a thorough analysis of what will be best for the company.

For Doing A Competitor Analysis You Need To Find Answers For Questions Like

1. Who are your competitors? The geographical area they most operate in and the pricing of their products/services.
2. What is their market share? Whether it is on an increasing or decreasing trend?
3. What is their USP?
4. Their sales volume for a particular timeframe.
5. What kind of marketing strategies are they applying?
6. The keywords for which they are ranking organically and their main PPC keywords.
7. Reviews and engagement of their customers and why do people prefer their products.

Steps To Do Competitor Analysis-

Identify your top competitors

Consider competitors you come up against on a regular basis. For instance, if you are a fairly new start-up then the leading company in the same industry as yours will not be your top competitor. You and your competitor must have similar capabilities.

Compare your market positioning with theirs

A few areas you should consider will ascertaining your competitor’s market positioning are product features, product quality, pricing and customer segments.
The most sought-after way is SWOT Analysis- You categorise your competitor on the basis of Strength, Weakness, Opportunity and Threats.

Compare the traffic and performance with their website

This will help you know the number of website visits they get on an average, their monthly unique visitors, engagement rate metrics, traffic sources, time spent on site and data on pageviews.

Compare keywords, backlinks and SEO Effectiveness

Digital marketing agencies excel at this. They find keywords that are popular with the target audience, pay-per-click opportunities, content topics that audience search for, number of backlinks available, how to generate more backlinks, traffic generated from organic and inorganic traffic, page speed and such other essential metrics.

Compare audience engagement

By understanding who their audience is, you will know what your potential target audience can be. Additionally, it will help analyse the differences in your respective audiences. Also, analyse their social media presence and engagement.

Make your final conclusion

Spend time ensuring whether you have gathered enough information to base your future plans on.

Most companies that get competitor analysis done do not realise how often they must do it. Doing a thorough analysis in one year will not be applicable after 2 years. Like all your new plans, your analysis must also be up-to-date.

Here’s the truth — most businesses do competitor analysis once, file the report away, and forget about it. But your competitors aren’t standing still, and neither should you. Staying ahead takes consistent effort, fresh eyes, and someone who knows exactly where to look.

That’s where we come in. If you’re a business in Kolkata looking to truly understand your market, outsmart your competition, and build a strategy that holds up — PromotEdge has been doing exactly that for businesses just like yours. Let’s dig in together.

Start Your Competitor Analysis With PromotEdge.

Blogs

Journey into Ideas Unveiling Tomorrow's Insights Today.

Google Website Crawling Trend Guide 2026

03 Apr 2026 623 0

If you've been treating Googlebot as a single, monolithic spider quietly reading every byte of your pages, it's time for [...]

11 Feb 2026 679 0

The 7Cs and 7Ps of digital marketing are two frameworks for planning and executing successful online strategies. When it comes [...]

22 Jan 2026 771 0

Search performance used to be measured by clicks and impressions even a year ago. Reporting frameworks in SEO prioritized keyword [...]

22 Dec 2025 667 0

It’s that time of the year again. While the world celebrates the new year, it is time for marketers to [...]

11 Dec 2025 702 0

Let us start with a real talk. In today’s digital world, brands cannot wait years to build recognition. They need [...]

14 Nov 2025 853 0

To maximise SEO using People Also Search For (PASF), focus on identifying related search queries, expanding your keyword strategy, and [...]

AI in Digital Marketing: Is Mumbai Seeing the Future, or Just the Hype?

26 Sep 2025 1257 0

There has been a new trend all over the internet: AI in Digital Marketing. Brands all over the world are [...]

02 Sep 2025 1632 0

Google has been constantly trying to improve user experience by providing clean, relevant search results free from manipulative tactics. For [...]

12 Aug 2025 2677 0

Artificial Intelligence (AI) is the way of searching which is changing how individuals search for information on the internet. Instead [...]

15 Jul 2025 2702 0

If you have searched something like “best protein for women” or “how to start a blog in India” and noticed [...]

11 Jul 2025 1737 0

Summary: AI Mode in Google Search refers to the Search Generative Experience (SGE), where Google uses generative AI to provide [...]

10 Jul 2025 791 0

Digital marketing is constantly evolving, and 2026 is proving to be one of its most dynamic chapters yet. Scrolling through [...]

What is Generative Engine Optimisation | GEO vs. SEO

03 Jul 2025 2375 0

Let us begin with a simple reflection. Google se pehle tum kya karte the? (What did you do before Google?) [...]

25 Jun 2025 2709 0

Every branding agency has understood one crucial thing: old-school strategies aren’t going to work in this customer-led world standing in [...]

13 Jun 2025 3867 0

Short-form video content is all over the internet. It is not just the younger generation who are watching short forms [...]

09 Jun 2025 3133 0

Do you often Google “café near me for a date” or “best online yoga classes”, and keep finding the same [...]

04 Jun 2025 3076 0

You have got a business idea, or maybe you already have a thriving offline store and want to take it [...]

30 May 2025 2701 0

These days every other guy or girl is thinking, “Bhai, content creator ban jaate hain!” (Bro, let’s become a content [...]

Marketing Agency vs Marketing Consultant

22 May 2025 2996 0

I guess by now you have taken the crucial decision to take your business online, but the big question is: [...]

17 May 2025 4713 0

SEO ka zamaana badal chuka hai (The era of SEO has changed)! Everything you learned about the SEO game has [...]

09 May 2025 2905 0

To improve your local SEO rankings in 2026, optimize your Google My Business profile, target local keywords, build local citations, [...]

03 May 2025 2661 0

Soch rahe ho (thinking about) growing your brand online? Want more eyeballs, more engagement, and—let’s be real—more sales? Then, you [...]

Cookieless Future-Digital Privacy Changes

03 Apr 2025 2407 0

Aree bhai, kya aapko bhi lagta hai ki bina cookies ke Digital Marketing Agency ka future dark hai? (Hey bro, [...]

28 Mar 2025 1775 0

Dost, (friend) let me ask you something straight up. Do you know how many times you “search” for something in [...]

22 Mar 2025 2687 0

Hey there! So, you've started hearing this new buzzword everywhere — Integrated Marketing Communication (IMC), right? Lagta hai (it seems), [...]

AI vs. Human SEO Content | AI-Generated Content vs. Human Creativity

17 Mar 2025 10376 0

SEO is evolving at breakneck speed! Pehle (earlier), stuffing keywords was enough to rank high, but today, search engine optimisation [...]

13 Mar 2025 4888 0

You have an amazing product and a fantastic website, and you are all set to take the market by storm. [...]

18 Feb 2025 4251 0

In today's world, everyone is talking about AI—whether it’s AI writing assistants, AI search engines, or AI tools that help [...]

24 Jan 2025 3191 0

Jo cheez dil se sajayi jati hai…woh har dil ko choo jati hai (Whatever is crafted from the heart touches [...]

Content Marketing Important for Businesses

18 Jan 2025 2943 0

In the world of online dhandha (business), content toh king hai (content is king) isn’t just a catchphrase—it’s reality! But [...]

Traditional Marketing vs Digital Marketing

07 Jan 2025 4088 0

Marketing—it’s a vast ocean, dosto (friends), and every brand has to swim through it to stay afloat. But are you [...]

18 Dec 2024 5243 0

If you still have some doubt about the capabilities of digital marketing and the potential of SEO or Search Engine [...]

How to Choose Right Digital Marketing Agency

15 Nov 2024 3129 0

So, you're ready to take your business to the next level and find the best digital marketing agency in India. [...]

Google Says Bye-Bye, Sitelinks Search Box!

24 Oct 2024 11180 0

The sitelinks search box has been present in Google Search for more than 10 years now. It lets users search [...]

17 Sep 2024 3007 0

Social media is undoubtedly one of the strongest platforms for branding. Though, at the same time, it is important to [...]

17 Sep 2024 3069 0

Day by day the need of having effective social media marketing is increasing and with every demand, there is a [...]

17 Sep 2024 3265 0

Digital marketing is a new tool for marketing. The growth of technology has made our life easier. People can now [...]

17 Sep 2024 3794 0

Over 60% urban population prefers online shopping over offline. As consumers are searching for your product on the online medium, [...]

17 Sep 2024 2954 0

We often hear that the world of marketing is changing. It’s true, the world of marketing has changed. Digital marketing, or as [...]

17 Sep 2024 2605 0

Voice search impacts SEO by shifting the focus from short keywords to natural, conversational phrases. Since people speak differently than [...]

17 Sep 2024 2761 2

There has been always a debate on the impact of Social media marketing over search engine optimization. The question arises [...]

17 Sep 2024 3108 0

The online reputation which your business holds is a reflection of how people perceive your business online. Online reputation management [...]

17 Sep 2024 3027 0

The world has drastically changed from what it was 10-15 years ago. There has been a constant rise in digitisation [...]

17 Sep 2024 2930 0

It’s great if you have decided to purchase a new domain or update and improve your existing web design, but [...]

17 Sep 2024 2685 0

A solid SEO strategy is absolutely pivotal can successfully generate organic traffic to your website and increase brand awareness. It [...]

17 Sep 2024 2798 0

It's 2021, and when you look at the consumer behavior where they spend most of their time, you will find [...]

17 Sep 2024 2343 0

2026 has just started, and it's not too late to think about the digital marketing strategy for your business. In [...]

17 Sep 2024 2634 0

Can one be counted who has not made a single mistake in business? It would be hard to count who [...]

17 Sep 2024 2657 0

A client came to us last year with a YouTube channel that had 47 videos, decent production quality, and roughly [...]

17 Sep 2024 2575 0

Bounce rate is basically that percentage of users who visit your website but decides to leave without even going to [...]

17 Sep 2024 4834 1

If one is not mindful of all the factors that help in better search engine rankings, then even a content [...]

17 Sep 2024 2349 0

It is estimated that more than 63,000 Google searches are made per second, which adds up to 5.6 billion searches [...]

17 Sep 2024 2980 0

India is a developing country. Each and every day new technology is surfacing. Healthcare system in India is developing day [...]

17 Sep 2024 2532 0

Digital marketing is undeniably one of the most important tools that we have now. Any business, whether a start-up or [...]

Why Keyword Research Matters In Digital Marketing

17 Sep 2024 2362 0

You have to realize this as a fact if your site holds a high rank for specific keywords but still [...]

17 Sep 2024 2705 0

Back in 2016, John Mueller, Webmaster Trends Analyst at Google, explained why singular and plural keyword options might rank differently. Here, [...]

17 Sep 2024 2287 0

Digital advertising in this generation has a myriad range of tools to offer which will help you reach and engage [...]

17 Sep 2024 2672 0

Ever since the pandemic in 2020, online shopping has totally become the norm these days. Of course, it does not [...]

17 Sep 2024 2638 0

Utilising effective strategies of digital marketing for ecommerce is necessary in the post-COVID world. While the past decade has seen [...]

17 Sep 2024 2577 0

As we stepped into the tech-savvy year of 2022, it is time to acknowledge the evergreen industry where change is [...]

17 Sep 2024 2535 0

PromotEdge is a social media management company in Guwahati that uses the latest trends and guidelines to maximize output from [...]

17 Sep 2024 2551 0

Let's be real — plenty of small businesses in Kolkata are still unsure about digital marketing. Some have taken the [...]

17 Sep 2024 2723 0

White Hat SEO is about doing things the right way — good content, real backlinks, and a website people actually [...]

17 Sep 2024 2480 0

Digital marketing is literally expanding like anything in this generation with diverse and advanced techniques and strategies. Every business knows [...]

17 Sep 2024 2549 0

The last two years saw businesses embracing digital marketing, as it was the safest point of contact between the customer [...]

17 Sep 2024 2587 2

Social networking & communication has become imperative in the growth process of every organization in the 21st century. When it [...]

17 Sep 2024 2241 0

What does the best digital marketing company in India look like? They have a great online presence themselves! If you [...]

17 Sep 2024 2222 0

If you want to crack the game of digital marketing, you need to step up your social media presence! According [...]

17 Sep 2024 2888 0

Digital Marketing is one of the fastest top 10 growing sectors in the world along with India where people are [...]

17 Sep 2024 3682 0

With over 3 billion people on social media today, social media marketing offers great credibility to scale your business. An [...]

digital marketing company for the travel industry

17 Sep 2024 2389 0

We are in the era where from the moment we wake up from the bed to the moment we go [...]

17 Sep 2024 2434 0

Ecommerce businesses have gained immense popularity in the 21st century. Many reports have revealed that more than 90% of internet [...]

17 Sep 2024 2130 0

Kolkata companies ranking on Google in 2026 use 9 core SEO strategies — keyword intent mapping, E-E-A-T content, technical SEO, [...]

17 Sep 2024 2342 0

In this era of high competition when small, medium and even large-sized businesses are doing everything to stay ahead of [...]

17 Sep 2024 2541 0

SEO tools are incredibly useful when it comes to keeping you updated with invaluable data and stats related to your [...]

17 Sep 2024 2543 0

Digital Marketing is something people do to gain customers and to maintain a good rapo with them. When it comes [...]

17 Sep 2024 2183 0

Is your content capable of attracting the maximum traffic for your site? If not then it’s high time that you [...]

17 Sep 2024 2725 0

Modern life is heavily reliant on search engines. Imagine how frequently you use Google for almost every topic you need [...]

17 Sep 2024 2316 0

It may seem like straightforward and easy thing, with an equally straightforward easy answer, but modern digital marketing agencies are [...]

17 Sep 2024 2292 0

You might be surprised to learn that people form an opinion about your website in just 50 milliseconds (0.05 seconds). [...]

17 Sep 2024 2231 0

Have you ever typed "North Indian Restaurants" into Google? If so, you'll notice that the search results will show restaurants [...]

17 Sep 2024 2125 0

There is no denying; Kolkata the land of great leaders, poets and vast culture is growing exponentially in business terms. [...]

17 Sep 2024 2667 0

UPDATE: The Supreme Court has superseded its previous directives with a new advisory that only mandates Food & Health sectors [...]

17 Sep 2024 2832 0

Introduction Here's something I've seen happen way too many times. A brand publishes consistent content. Does solid on-page SEO. Waits [...]

17 Sep 2024 2255 0

As social media gains popularity everyday, businesses have come to realize that without it, there is difficulty in surviving in [...]

17 Sep 2024 2475 0

Social Media Marketing Companies in Kolkata The Beginning of an Era The never ending growth of social media trends evolved [...]

17 Sep 2024 2221 0

As each year passes, Google releases a variety of updates that range from tiny tweaks to major alterations, each with [...]

17 Sep 2024 2131 0

There is a long list of elements which goes into the process of digital marketing. There is a lot of [...]

17 Sep 2024 2079 0

Even though LinkedIn was launched in May 2003, long gone are the days when it served merely as a professional [...]

17 Sep 2024 2556 0

There's no denying that agility and adaptability are key factors in a successful content marketing strategy.This is because content marketing [...]

17 Sep 2024 2399 0

Before you start reading, let us warn you to be careful. The difference in the meanings of the two words, [...]

17 Sep 2024 2237 0

Knock Knock! Have you been lazing around and smiling stupidly while scrolling down social media mindlessly? We all have been [...]

17 Sep 2024 2075 0

What are the percentages that the person visiting your web page will turn into a customer? The probability that this [...]

17 Sep 2024 2308 0

Best SEO Company in Kolkata The world of marketing is shifting gears from a normative approach to digital. Every day [...]

17 Sep 2024 2360 0

We are elated to announce that our team’s tireless efforts have enabled us to win the digital marketing mandates for [...]

17 Sep 2024 2523 0

Food processing is the conversion of farm products into food or one form of food into other forms. Food processing [...]

17 Sep 2024 2425 0

A recent study has suggested that over 45% of small business owners invest in pay-per-click advertising. Infact, when someone’s search [...]

Top SEO Content Writing Mistake To Avoid

17 Sep 2024 1886 0

You have studied up on SEO tactics. Check having put together a strategy, you have begun implementing parts of it. [...]

17 Sep 2024 2158 0

Do you like slow websites? Of course, no. Nobody does. Many of your customers will stop visiting or shopping at [...]

17 Sep 2024 2343 0

“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” – Howard Gossage, real-life MadMen inspiration Things that [...]

17 Sep 2024 2340 0

Creating a social media presence in 2021 is more than just an obligation for all businesses. No matter if it [...]

17 Sep 2024 2465 0

In today's fast-changing world where technologies grow at the speed of light and consumer behavior is unpredictable, B2Bbusinessesare victimized by [...]

17 Sep 2024 2215 0

Search engine optimization (SEO) is the process of helping your website to appear on the results page of search engines [...]

17 Sep 2024 2166 0

Gone are the days when a customer had to trudge to a nearby store, stand in long lines to pay [...]

17 Sep 2024 2333 0

Latent Semantic Indexing (LSI) is a procedure that relies on processing a common language to examine the connection within different [...]

29 Jun 2024 2182 0

Hiring a digital marketing company to create an online presence for your organization or brand is the first step towards digital visibility. [...]

29 Jun 2024 3213 0

What role does digital marketing play in the real estate business? The real estate industry has immensely benefited from digital [...]

20 Jun 2024 4887 0

Performance marketing is the technique that will allow you to achieve remarkable outcomes for your organisation. The general market in [...]

31 May 2024 2374 0

Each company has a marketing plan they run through. On most occasions, they hire a professional B2B marketing agency for [...]

13 May 2024 2586 0

Emotional Intelligence (EI) has emerged as one of the important factors that dictate the success of a brand. Even though [...]

08 May 2024 2233 0

When it comes to construction, building materials are selected based on quality, affordability, and reliability. Among the plethora of companies [...]

07 May 2024 2028 0

The relationship between the seller and the buyer has changed a lot. The product may still be at the core, [...]

18 Apr 2024 2971 0

Have you seen how brands have been riding on social media buzz by putting their take on it? This is [...]

09 Apr 2024 2090 0

Challenges in the industrial and infrastructural sectors are becoming more challenging than ever due to the dynamism that the world [...]

05 Apr 2024 2266 0

The revenue of the apparel market in India is projected to reach US$105.50bn in 2024 and the growth anticipation is [...]

28 Dec 2023 2067 0

Email remains the core of the business and will still be a relevant marketing technique in 2024. With over 89% [...]

22 Dec 2023 2583 0

Expand Exponentially With The Leading eCommerce Marketing Agency One of the top eCommerce marketing agencies in India, PromotEdge meticulously brings [...]

20 Dec 2023 2314 0

Today’s world is more tech-savvy than ever, and every industry is shifting towards digital marketing. While other sectors are rapidly [...]

20 Dec 2023 2506 0

While food is one of the competitive industries to thrive, it never goes out of demand. People are constantly looking [...]

20 Dec 2023 2234 0

Digital marketing is now one of the core strategies for any marketer. With the surge of internet users around the [...]

20 Dec 2023 1807 0

Understanding data-driven marketing Data-driven marketing is like using a GPS in a car. Just as a driver needs a GPS [...]

10 Dec 2023 4880 0

Digital marketing is the game changer for several sectors in today’s business scenario, and the hotel industry is one of [...]

29 Apr 2023 2263 0

Think about this: you are running a Google Ads campaign, and everything is going well. You are pleased with your [...]

21 Mar 2023 2384 0

The dynamics of the real estate industry globally have undergone a major shift because of digital penetration. Today the real [...]

18 Mar 2023 2071 0

You may have noticed the brands that are making the most noise online, are also the brands that are occupying [...]

24 Jan 2023 2312 0

Unless you are living under a rock or managed to avoid social media platforms like LinkedIn, Instagram, or Facebook completely, [...]

06 Jan 2023 2031 0

Digital marketing in today’s time is no longer a luxury but a necessity. In today’s time, digital marketing has become [...]

14 Dec 2022 2329 0

Digital marketing is about understanding the audience you’re targeting. “Every decision is emotional” with this simple sentence Tom Synder, the [...]

08 Dec 2022 2253 0

B2B content marketing has evolved from a branding exercise into a core growth strategy for modern businesses. Today, decision-makers rely [...]

11 Nov 2022 2483 0

The 6 SEO audit tools worth keeping an eye on are — Google Analytics, Grammarly, Ahrefs, Screaming Frog, Google Search [...]

17 Oct 2022 2343 0

As an SEO marketing company, the main agenda is to drive results for brands. However, with new Google updates and [...]

27 Sep 2022 2084 0

If you are here, most probably you are contemplating between Google ads and Facebook ads before you decide on a [...]

21 Sep 2022 2085 0

Today, if you are not taking your business to the digital platform then you might not have business at all. [...]

02 Sep 2022 2253 0

How PPC Helps a Digital Marketing Company To Grow Nowadays, experts believe that PPC is one of the most excellent [...]

23 Jul 2022 2272 0

If you are running a B2B business, you must be aware that B2B shopping is nothing like B2C, which ends [...]

20 Jun 2022 2156 0

Strategizing a program to improve B2B customer engagement can increase your sales, improve brand recognition, build reputation, etc. If you [...]

08 Jun 2022 2135 0

Every SEO strategy falls under any four types, namely black hat, white hat, gray hat, and negative SEO. The strategy [...]

26 May 2022 2079 0

Honestly, one strong backlink from a trusted website beats a hundred weak ones. Google has grown smarter over the years [...]

06 Jan 2022 2050 0

Imagine approaching an online marketing company without knowing how digital marketing works and seeing the agency cover everything on your behalf! [...]

View All

How To Do Competitor Analysis in Digital Marketing

The Simplest Way To Define Competitor Analysis Is

Here Is Why Competitor Analysis Is Imperative For You

For Doing A Competitor Analysis You Need To Find Answers For Questions Like

Steps To Do Competitor Analysis-

Identify your top competitors

Compare your market positioning with theirs

Compare the traffic and performance with their website

Compare keywords, backlinks and SEO Effectiveness

Compare audience engagement

Make your final conclusion

Table of Contents

Categories

Latest Posts

Journey into Ideas Unveiling Tomorrow's Insights Today.

Get in Touch

Share your details below to start your marketing journey. We're here to make it happen!

Reach Us