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CPMcalculator
Ad rates mean little until you compare them. See what you paid for every 1,000 views and every click.
What did eachview cost?
CPM (cost per mille) is what you pay each time your ad is shown 1,000 times. PromotEdge built this free calculator to work out CPM, CPC (cost per click) and CTR (click-through rate) from your spend, impressions and clicks.
It also shows the budget for the reach you want next.
It works for Meta, Google, YouTube, LinkedIn and programmatic ads, and for outdoor or print when you know the impressions.
Everything runs in your browser. Nothing you type is sent to us or saved.
Put inyour numbers.
Fill in spend and impressions to see your CPM.
Want a plan to move these numbers? We’ll call you back and give you an honest first view, free.
This tool runs in your browser. Nothing you type is sent to us or stored.
We look at your business first. Marketing comes second.
How touse it.
- 01
Add your spend
What the campaign cost in rupees, from the ads manager or the media bill.
- 02
Add impressions
How many times the ad was shown.
- 03
Add clicks
Optional. This gives cost per click and click-through rate.
- 04
Plan the next one
Optional. Type the impressions you want, to see the budget at the same CPM.
What the numbers mean
A low CPM is cheap attention. Whether it pays depends on what happens after the view.
Example: ₹50,000 for 4 lakh impressions is a CPM of ₹125. With 3,200 clicks, each click cost about ₹15.63, and the click-through rate was 0.8%.
Compare CPM across channels for awareness. For leads and sales, judge on cost per lead and return, which the ROI calculator works out.
Pay lessfor reach.
The services that plan and buy media well, and the other free tools.
In their own words
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Sharif Rezwan KabirBrand Manager at PRAN RFL GroupStraight answers.
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Divide what you spent by the impressions and multiply by 1,000. ₹50,000 for 4 lakh impressions is a CPM of ₹125.
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CPM is the cost of 1,000 views of your ad. CPC is the cost of one click. A cheap CPM with few clicks can cost more per click than a dearer one that people click.
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It changes with the platform, audience, season and placement, and festival weeks cost more. Compare against your own past campaigns on the same platform.
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Yes, if the seller gives you an impressions or circulation estimate. Treat those estimates with care.
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No. The calculator runs in your browser. Nothing you type is sent to PromotEdge or stored.