Opt-in at the counter
QR codes, forms, ads and checkout, each with a dated record of who said yes.
Home / Kolkata / WhatsApp marketing
Kolkata · WhatsApp marketing · Head office in Sector V
WhatsAppfor Kolkata businesses
Since 201565+ in-house teamKolkata office, 5 team bases
Most Kolkata businesses already have chats on WhatsApp but no system to turn them into orders. PromotEdge builds permission-based lists, approved templates and chat flows, judged on enquiries and orders.
A strategist calls you in one working day.
/ 01 WhatsApp marketing agency in Kolkata
Chats that turninto enquiries and orders.
In Kolkata, WhatsApp is where the enquiry arrives, from Burrabazar traders to Salt Lake schools, but it turns into an order only if someone owns the follow-up. PromotEdge sets up opt-in, approved message templates, click-to-WhatsApp ads and chat flows, so a Puja-week enquiry does not sit unanswered on one phone.
WhatsApp's business policy sets the rule: message only people who gave you their number and said yes to later messages. Collecting that yes is your job, at a counter, on a form or by QR code. We keep its date and place.
If you run one counter and reply by hand, the WhatsApp Business app, built with the small business owner in mind, may be enough. We will tell you. Otherwise we start with one use, launch to a small group and grow what works.
The same Sector V team runs your Meta ads and email. The full service is on our national WhatsApp marketing page, and SMS follows its own TRAI rules on our SMS marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefChange is the only constant.
/ 02 What we do
WhatsApp workfor Kolkata businesses.
0102 03 0406
Set-up and verification
Business verification, display name and number, on Meta's Cloud API or a provider. Accounts stay in your company's name.
Templates in your languages
Bengali, Hindi and English versions, written by our language partners and checked by our team.
Click-to-WhatsApp ads
Ads aimed at areas such as Salt Lake or Gariahat that open a chat, tracked to the ad.
05Chat flows and chatbots
Answers, lead questions and visit bookings, with a person taking over.
CRM hand-over and reports
Every chat linked to a contact in your CRM (customer list), with an owner.
Chats pile up on one phone? Tell us how enquiries reach you and we will sketch the first flow. Get a free growth plan
/ 03 WhatsApp in Kolkata
What shapes a Kolkata WhatsApp plan.
Two Kolkata facts change who you message, in which language and when.
Three languages in one chat list. Census 2011 gives Kolkata district 61.45% Bengali, 22.84% Hindi and 13.04% Urdu by mother tongue. Bengali may suit a Gariahat family shop, Hindi a Burrabazar firm, English a Sector V company. Each language is its own template.
Moments when people say yes. On 15 April 2026 traders opened new account books for Poila Boishakh, the Haal Khata tradition. A QR code asks permission at that moment of interest. A bought list asks nobody.
/ 04 Rules and dates
What WhatsApp allows,and when Kolkata is busy.
| Topic | What applies | What we do in Kolkata |
|---|---|---|
| Permission | You may contact people only if they gave you their number and opted in. Choosing the opt-in method is the business's job. | Ask at the counter, by QR code or on a form, in Bengali or Hindi where it suits. |
| Replies and the 24-hour window | Since 1 July 2025 Meta charges per delivered template message. Within 24 hours of a customer's message, your replies are free. Marketing templates are always charged. | Reply inside the window, and budget every Puja offer knowing a marketing message has a price. |
| Click-to-WhatsApp ads | Reply inside the window to a chat started from such an ad, and a 72-hour window opens for free messages. | Aim ads at your own Kolkata areas and have the first reply ready. |
| Festival dates, 2026 | Poila Boishakh 15 April. Mahalaya 10 October, Saptami to Dashami 18 to 21 October, Lakshmi Puja 25 October, Kali Puja 8 November. | Get templates approved and tested before Mahalaya, not in Puja week. |
Sources: WhatsApp Business policy, Meta for Developers and the West Bengal holiday list, read 11 October 2026. Meta changes prices from time to time, so we check the current pages when we plan your budget.
/ 05 Our own WhatsApp work
A WhatsApp pathwe built.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
/ 06 How we work
From first meetingto monthly numbers.
- 01
Meet and choose one use
At our Sector V head office or your shop, we pick the first job.
- 02
Set up and ask permission
Accounts and verification first, then opt-in at your counter.
- 03
Write and test small
Templates and flows in Bengali, Hindi and English, sent first to a small group.
- 04
Review and grow
What can't be measured can't be achieved. Each month we count replies, blocks, enquiries and orders, then widen what worked.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A dealer-led B2B (business-to-business) firm uses WhatsApp for rate requests and order updates. A D2C (direct to consumer) brand uses it for carts and delivery notes. A school uses it for admission questions. A shop with one counter often needs only the Business app.
- Pick one use first. One job done well beats five half-built flows. A single use, such as enquiries or bookings.
- Collect permission with a record. WhatsApp's policy makes the business responsible for how it collects consent. A dated log of who said yes and where.
- Get templates approved early. Marketing messages outside the window need an approved template. One template per language.
- Launch to a small group. Replies and blocks show what people think before you widen. Reply and block counts.
- Hand every chat to an owner. When a staff member leaves, the history should not. Chats linked to your CRM.
Sanjiv Yadav, who handles our WhatsApp marketing and B2B research, plans the first use and the lists. Raju Barui, our backend developer, links chats to your CRM.
Go deeper: Kolkata moments to ask for a yes
The Book Fair
The Guild said a record 32 lakh people visited the 2026 Kolkata Book Fair, held 22 January to 3 February at Central Park, Salt Lake. A QR code on a stall can ask for permission while a visitor is interested.
Source: ETV Bharat, February 2026 (the Guild's figure)
Growing the limit
Meta says business verification is one path to the 2,000 level. Another is sending 2,000 delivered messages in 30 days with high-quality templates. After that, higher levels come automatically if quality holds.
Source: Meta for Developers, read 11 October 2026
AI in WhatsApp marketing: today and next
Today: Business AI
Meta says Business AI on WhatsApp lets eligible small businesses in India answer customer questions at any hour, recommend products, capture leads and book appointments, in all native languages of India. Owners can step in, change it or turn it off. Meta lists UPI payments in chat as coming soon.
Source: Meta, 14 May 2026 (updated 26 May 2026)
Next
Our view: a single counter may start there. A firm with several staff, a CRM and festival offers still needs clean opt-in and a person who owns each chat. Want us to look at yours? Ask us.
Planning a Puja offer on WhatsApp? Talk to us before Mahalaya, while templates can still be approved. Talk to us
/ 07 Cost
What WhatsApp marketingcosts in Kolkata.
We don't publish a price list. Meta's message charges, any provider's fees and ad spend are separate.
What affects the cost
- How many people you message, and which template types
- Whether you use Meta's Cloud API or a provider
- Languages: one, or Bengali, Hindi and English versions
- Chat flows and the CRM you want them linked to
- Click-to-WhatsApp ad budgets
How we quote
- You tell us who your customers are and how they reach you today
- We check your WhatsApp account, your opt-in records and your CRM
- You get a written scope and a quote that keeps our fee apart from Meta, provider and ad charges. We send it within 2 working days
What you get in the quote
- Account set-up and opt-in capture
- Templates we write and send for approval, per language
- Chat flows, CRM links and a monthly report on enquiries and orders
Comparing quotes? Ask who pays Meta, and ask about GST.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep going
Related servicesand Kolkata pages.
The expertise that fits your business, and the places we work.
Messaging
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What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
No pressure. No sales pitch.
Tell us how customers reach you.We'll show you the plan.
Straight answers.
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Yes. Our Kolkata head office is at Suite 508, Ambuja Neotia Eco Centre, Sector V, Salt Lake. The people who plan your templates and flows work there, with our in-house team of 65+ people and consultants where a job needs them.
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Yes. Our language partners write them in Bengali and Hindi, and our team plans and checks the work. We choose the language by audience and test before we commit, since Bengali may win with Gariahat shoppers and Hindi with Burrabazar traders.
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Start with permission and one clear use. Verify your business with Meta, set up the Business Platform directly or through a provider, and add opt-in to your forms, counter and ads. Then write templates, connect your CRM and launch to a small group.
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Only if those people gave you their number and agreed to later messages. WhatsApp's policy says so, and it makes the business responsible for how it collects that yes. If an old list has no record of consent, we start a clean opt-in drive. Ask your counsel about the legal side.
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It depends on how many people you message, the template types, languages, flows and CRM links. Meta's charges and any provider's fees are separate. Ongoing work has a 3-month minimum. After that you can stop with 30 days' notice. You keep your accounts, logins and files.
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Each month you get enquiries, bookings and orders traced to a chat, ad or QR code, then replies, blocks and opt-outs. Small tests can show a pattern in weeks, so a Puja plan can be tried in August. Nobody can honestly promise a fixed number of sales.