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Digital · WhatsApp marketing · SMS marketing
Texts that reach people who said yes, and bring back enquiries you can count.
A strategist calls you in one working day.
Plenty of brands send thousands of texts and cannot say what any of them sold. SMS pays when people agreed to get the text and you can count the result.
PromotEdge plans and runs bulk SMS service across India, so your texts bring enquiries, visits and orders.
SMS works on every phone, with no app and no data. Our WhatsApp marketing page shows where it sits next to WhatsApp. We are not a telecom operator or an SMS gateway: messages go through a registered provider. We handle the plan, registrations, list, words and results.
It suits clinics sending reminders, developers confirming site visits, and manufacturers keeping dealers posted. We start with people who opted in, test one message small, check it against your sales record, then scale. We say no to a bought or scraped list: it breaks TRAI's rules.
| Part | What we do | What you receive |
|---|---|---|
| DLT registration | Your company registers as principal entity (the sender TRAI holds responsible); we check headers and templates | Registrations in your company's name, a register of each |
| Message categories | Promotional for offers, service for updates on something the customer has, transactional for OTPs and alerts within thirty minutes | A category per message, reason written |
| Consent and opt-out | Map where each number came from; explicit consent goes through the operator's system from a 127xxx short code | A consent record and an opt-out list |
| Links and numbers | Whitelist every link and call-back number before use | An up-to-date whitelist |
| Writing and tests | Short texts, one action, inside TRAI's template limits; two versions to a small list | Tested templates, a note on the winner |
| Reporting | Delivery, clicks, replies and opt-outs, joined with enquiries and orders | A monthly report, cost per enquiry |
SMS provider charges and operator registration fees are separate and shown at actuals.
Our beliefWe know digital inside out, and we think like an Indian business.
“Our messages stopped going out, and nobody told us why.”
Often a link or call-back number was never whitelisted (operators block those since 1 October 2024), a template sits in the wrong category, or a header went unused for 90 days. We fix each gap.
“We put offers into our order-alert template, because it gets past DND.”
Under TRAI's 2025 rules, an alert with any promotion mixed in counts as promotional. Wrongly registered templates can be blacklisted; repeat offences can suspend sending for a month.
“We bought a list of numbers and sent offers to all of them.”
People who blocked promotions won't get them, and the rest can complain. TRAI's September 2026 change lets operators act after three complaints in ten days if their spam system has also flagged the sender.
“A customer opted out, and we kept texting them.”
Every promotional SMS must carry an opt-out. After one, you can't ask for consent again for 90 days, though they can opt back in any time.
“We text enquiries weeks after they asked.”
TRAI's September 2026 change allows enquiry-based messages for only seven days, with the enquiry in writing or digital and kept as a record. We set up the record and a reminder.
“We send many texts but can't say what any sold, and replies go to a number nobody checks.”
What can't be measured can't be achieved. We tag links, use offer codes, and route replies and missed calls to one inbox with a named owner, in a simple CRM (where every enquiry is kept) if you have none.
Want us to read your last few sends and registrations, and tell you plainly what we see? Get a free growth plan
Your list, where each number came from, your DLT registrations and last sends. We agree with your sales head what a good enquiry is.
Headers, templates and categories corrected; links whitelisted; opt-outs pulled out. Nothing big goes out before this.
Two versions go to a small opted-in list, each with its own tagged link or offer code.
Clicks, replies, opt-outs and complaints, checked against enquiries and orders. Your sales team says which were real.
If cost per enquiry holds, we send to more. If WhatsApp or email suits a message better, we tell you.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Deeper reading if you want the research behind the plan.
A D2C brand leads with order and delivery updates. A clinic or school leads with reminders. A developer leads with site-visit confirmations. A dealer-led B2B maker leads with stock and scheme notices to dealers.
The Tribune reported on 26 September 2024 that Airtel's network-based AI system alerts customers to suspected spam calls and SMS, and that every SMS is scanned by an AI algorithm against a database of blacklisted links. That is the filter your texts now meet.
Source: The Tribune (India), 26 September 2024, read 10 October 2026
Our view: filters will get stricter, and TRAI's September 2026 change already ties complaints to operator flags. Clean consent, honest categories and short, plain templates are the safe route. Want us to check yours? Ask us.
Messages stopped going out? Tell us what your provider says. Talk to us
No price list. These things move the number.
The fee follows your scope. SMS charges and registration fees are paid at actuals, on their own line.
When you compare quotes, ask who registers your headers, in whose name, and how opt-outs are handled. GST applies to our fee.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
The expertise that fits your business, and the places we work.
What clients told us after working with PromotEdge.
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
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Anish Basu MallikMarketing Executive at Unimark Group“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
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Priyanka GuptaDirector at Nitya Gold & Diamonds“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
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Priyam GhoseContent CreatorA bulk SMS service sends one message to many people from a registered sender name. We manage registrations, templates, consent, tests and reports for you. Texts go out through a registered SMS provider, because we are not a telecom operator or an SMS gateway.
They show the kind of message. Under TRAI's 2025 rules, -P marks promotional, -S service, -T transactional and -G government messages, so a customer can tell an offer from an alert at a glance. This is general guidance, not legal advice.
Not without the right consent. DND (do not disturb) is a preference a customer sets, for example by texting BLOCK PROMO to 1909. The exception is explicit consent recorded through the operator's system. OTPs still go through. Check details with your counsel.
Seven days, if you rely on the enquiry alone. TRAI's September 2026 change allows messages based on an enquiry for seven days from it, with a written or digital record. After that you need their consent, so ask in your first reply.
Often both. SMS reaches every phone and suits OTPs, alerts and reminders. WhatsApp allows images, buttons and two-way chat. If your customers live on WhatsApp, we will tell you to send less SMS, and we will say so in the plan before you spend. The WhatsApp marketing page compares the options in detail.
Yes. Our servicing team is based in cities across India and works hybrid and remotely. We visit you in your city at least once every three months, and SMS itself runs online for any city or language you sell in.
The monthly SMS report leads with enquiries and orders from each send, and the cost per enquiry, then delivery, clicks, replies and opt-outs, so you can judge every send. Our in-house team of 65+ people does the work, with consultants and partner agencies where needed.
Ongoing SMS marketing work has a 3-month minimum, because registrations, templates and test sends take the first weeks, and results show only after several sends. After that you can stop with 30 days' notice. We put the terms in writing in the quote before work starts.
