“Book now leads to a page that looks like a different hotel.”
The booking page often comes from the engine vendor. Ask what you can restyle. Our booking path design work plans home page to payment as one flow.
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Industries · Hospitality · Hotel website design
Hotel website design for hotels and resorts
For hotels, resorts, boutique stays and homestays. A site where a guest can see the room and trust the price before booking.
A strategist calls you in one working day.
/ 01 Hotel website design
What hotel website design covers, and who does which part
A hotel website shows the rooms, the full price and a Book button on one short path, and it works on a phone. PromotEdge designs and builds the site, writes the content, and runs the SEO (search engine optimisation) and ads that bring guests to it.
We do not run a property management system or a channel manager. Booking engine companies do.
Three tools get mixed up. A property management system (PMS) is the software your front desk runs on. A booking engine is the part of your website that shows live rates and takes the booking and payment. A channel manager sends your rooms and rates to online travel agencies (OTAs) such as MakeMyTrip, and brings their bookings back. Both should talk to the PMS, so a room is not sold twice.
You buy these from vendors. We design the website around the engine you choose and connect the two. A small homestay may do well with a vendor's own site builder, and we will say so.
Balancing OTAs and direct bookings is on our hospitality marketing page.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
Our beliefWhat can't be measured can't be achieved.
/ 03 The 60-day plan
A 60-day plan for a hotel website with a booking engine
The usual shape for one property. Engine vendors set their own set-up time, so ask them first.
| Days | What we do | What you get | What to check |
|---|---|---|---|
| 1 to 10 | We read where bookings come from, list your rooms and photos, and shortlist two or three engines that connect to your PMS. | A one-page brief and an engine shortlist | Does each engine show the total with taxes? |
| 11 to 25 | We draw the phone pages: home, rooms, offers, enquiry form, location. We plan the path from date search to payment, and the photo shot list. | Page drawings and a shot list | Can a guest reach payment in a few taps? |
| 26 to 40 | We build the pages, write the room text, prepare images and add Call and WhatsApp buttons. The engine is styled with the vendor. | A working test site | Is each page's price the engine's price? |
| 41 to 50 | We test on real phones and slow data, set up tracking, and run a test booking and a test cancellation with your accounts team. | A test report | Does a test booking reach your PMS? |
| 51 to 60 | We go live, check your Google profile, watch the first bookings and fix the biggest drop-off. | The live site and a first report | How many bookings and calls came from the site? |
Photo shoots and engine fees are paid to others, billed separately.
Go deeper
Read more about Hotel website design
Deeper reading if you want the research behind the plan.
Booking engine, channel manager and PMS
What each tool does
Cloudbeds says a booking engine passes the guest's booking and card details to your PMS or channel manager. Hotelogix lists its engine and its channel manager as separate products. Beds24 sells a PMS, a booking system and an optional channel manager together, with a booking page and button that fit into your site.
What Google needs from the engine
To show your rates, Google needs a price feed from you or an integration partner. Feed prices must match the landing page, so ask how often the vendor updates them.
Source: Google, hotel campaigns, free booking links and booking link tips, opened 1 Nov 2026
Hotel booking engine choices by property type
Five vendors, read by property type
We have not tested these products. The table lists only what each vendor states, and none shows a price.
| Property type | What matters most | What vendor pages say (opened 1 Nov 2026) | Ask before you buy |
|---|---|---|---|
| Homestay, guest house or B&B | A simple calendar and a low fixed cost | Beds24 names guest houses and inns, and states no setup fee and no commission. Cloudbeds names B&Bs and inns. | What is the monthly fee after any free trial? |
| Boutique hotel or small resort | Packages, add-ons and a booking page that looks like your site | HotelRunner lists packages, 24 languages and 159 currencies. STAAH says SwiftBook can match your colours and fonts and lists 50+ payment gateways. Cloudbeds lists promo codes and add-ons. | Which gateways take Indian cards and UPI? |
| Hotel that already runs a PMS | Rooms and rates flowing in with no typing twice | Hotelogix says its engine is integrated with its PMS. STAAH says SwiftBook connects to its channel manager and to PMS partners. Cloudbeds says its engine passes data to a PMS or channel manager. | Does it connect to my PMS? Who fixes a failed sync? |
| Property that sells weddings and halls | An enquiry form and a quick reply | Hotelogix lists Banquet Management in its product menu, and Beds24 says you can sell events. None of the five describes a wedding enquiry on your website. | Can it sell a hall? If not, add a form and WhatsApp. |
Source: Cloudbeds, Hotelogix, HotelRunner, STAAH and Beds24, opened 1 Nov 2026
Photos, phone view and accessibility
Photo sizes, shots and 360 views
Google's Hotel Center recommends 2048 by 1366 pixels, wider than tall, with 1024 by 683 as the minimum and 10 MB as the largest file. It wants a full shot of every room, the bed and the bathroom, no HDR or collages. A 360 photo for Google Maps needs 3,840 by 1,920 pixels or more, and under 75 MB.
Source: Google, photo recommendations and Photo Spheres, opened 1 Nov 2026
The phone page and your Google profile
Google says it uses the mobile version of a site's content for indexing and ranking, so keep the same text and titles on phone and desktop. Claim and verify your Google profile to edit its hotel amenities.
Source: Google Search Central (updated 10 Dec 2025) and Business Profile Help, opened 1 Nov 2026
Two accessibility checks for the booking form
WCAG 2.2 asks for a target of at least 24 by 24 pixels (Level AA) and for no asking again for details already given in one process (Level A). HotelRunner and STAAH state accessibility features, so ask to see them work.
Source: W3C, Target Size and Redundant Entry, opened 1 Nov 2026
/ 04 Sound familiar?
Common hotel website problems for owners and managers
“The price on Google is not the price on our booking page.”
Google asks for the same total on both. A failed price accuracy score turns off your ads and free booking links. See SEO for hotels for the Google side.
“The photos are lovely, and the page takes ages to open on mobile data.”
Resize each photo for its place on the page. Google uses the phone version for search, so keep the same content there. Our technical SEO work covers speed.
“Guests ask on WhatsApp what the price includes.”
Show the total with taxes, what is in it, and the cancellation terms before payment. Our conversion rate optimisation work (testing what brings more bookings) tunes the wording.
“Wedding and group enquiries land in a general contact box.”
An engine sells room nights. A wedding needs a form with dates, guest count and budget, and a quick reply on WhatsApp. Weddings as revenue are on hotels and resorts.
“The buttons are tiny, and the form asks for the same details twice.”
WCAG 2.2, the web accessibility standard, asks for tap targets of at least 24 by 24 pixels and no repeat entry in one process. We check both in our website design work.
/ 05 Cost
What affects the cost of a hotel website
No price list. These things move the number.
We don't publish a price list. We quote after a first call, against a written scope. Engine, gateway and photo shoot fees are paid to others, billed separately.
What affects the cost
- Rooms and pages. A ten-room stay needs fewer pages than a resort with halls and a spa.
- Your booking engine. The vendor sets its fee. Hotelogix says its pricing varies with hotel size and integrations.
- Photos, languages and enquiries. New photos, extra languages, and forms for weddings and groups add work.
How we price it
- We talk about your rooms, guests and booking engine
- We look at your current site and where bookings come from, then write the scope
- A written quote follows within 2 working days, with each outside cost on its own line
What you get in the quote
- The pages and booking path in scope
- Test bookings, and a handover so your team can edit
How you pay
| Way of working | When it fits |
|---|---|
| Website project | Design, build, content and launch |
| Monthly care | Updates, speed checks and reports, scoped separately |
/ 06 Rules and policies
Rules and platform policies for a hotel booking page
We read these before the design is final.
Total price. Google's Hotel Center asks for a price with the base rate and all taxes and fees needed to book the stay. The final booking page must show that total, matching Google's.
GST on the room. On 3 September 2025 the GST Council recommended 5% without input tax credit for hotel rooms up to ₹7,500 per unit per day, down from 12% with credit. Your chartered accountant (CA) knows the rate for each room.
Cancellation wording. To label a rate refundable, Google asks for a full refund, taxes and fees included. Checkout must show the deadline in the hotel's local time.
Urgency tags. The Central Consumer Protection Authority's 2023 guidelines list 13 dark patterns, among them drip pricing (charges revealed late) and false urgency. A tag such as "only 2 rooms left" should match your real stock.
General guidance, not legal advice. Check the current text.
/ 07 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
A typical website takes 4 to 6 weeks. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Keep exploring
More hospitality pages and services
The expertise that fits your business, and the places we work.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
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What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
Hotel owner or general manager?
Tell us which rooms you sell and where guests drop off. We'll show you the first three fixes
Common questions
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Hotel website design is the planning and building of a hotel's own website: room and offer pages, photos, the booking path, price and cancellation wording, and the phone view. It connects to a booking engine, which takes the booking and payment.
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It depends on the rooms and pages, the booking engine, new photos and languages, and any enquiry forms. We don't publish a price list. A written quote follows within 2 working days, with each outside cost on its own line. Engine and gateway fees go to those vendors.
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For direct bookings with payment, yes. A booking engine shows live rates and takes the booking on your own site. Without one, guests send enquiries and wait. A very small homestay can start with WhatsApp enquiries. A hotel with many rooms needs an engine.
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A booking engine takes bookings on your own website. A channel manager sends your rooms and rates to online travel agencies and brings their bookings back. Both should connect to your property management system, so a room is not sold twice. Many vendors sell them together.
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Google needs a price feed from you or an integration partner, and your booking engine vendor may already be connected. Google says hotels pay no fee for free booking links. The booking page price must match Google's, taxes and fees included. Ask your vendor what it already sends.
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Show the total with all taxes, because Google's Hotel Center asks for it on the final booking page. On 3 September 2025 the GST Council recommended 5% without input tax credit on hotel rooms up to ₹7,500 a day. Your chartered accountant knows the rate for each room.
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Our usual plan for one property runs 60 days from the first call to a live site, and the quote confirms it. The engine vendor sets its own set-up time, so ask the vendor first. New photo shoots add days.
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Yes. Put a WhatsApp button beside Call and the Book button. Add an enquiry form for weddings and groups with dates, guest count and budget, and reply within the hour. Our team can connect the form to your sales desk. Messaging past guests needs their consent; see our hotels page.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.