“We get hundreds of enquiries in season, and most go quiet after the quote.”
Ask dates, travellers and budget on every form. A CRM (software that tracks each enquiry) reminds your team to follow up.
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Industries · Hospitality · Travel and tourism
Traveland tourism
Since 201565+ in-house team6 cities
Turn enquiries into paid trips, season after season.
A strategist calls you in one working day.
/ 01 Tourism marketing agency
An enquiry is not a booking.Count the trips.
A traveller pays for a trip they can't see, so the company that answers first and feels safest gets the booking. PromotEdge plans marketing around seasons and the cities your travellers come from, for tour operators, travel agencies, destination management companies (DMCs) and tourism boards.
The aim: more enquiries that end in a paid trip, not just more enquiries. We have worked with clients across India since 2015.
Tour operators build and sell their own packages. A DMC is the local team that arranges hotels, cabs and guides in one place, mostly for agents elsewhere. A feeder market is a city your travellers set out from, and each one plans at its own time.
The wider hospitality marketing picture and the channel plan by season have their own pages.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services fortravel and tourism businesses.
Google Ads
Search ads on destination and package searches.
Google AdsGoogleYouTubePackage pages and website
Pages that answer real questions and take enquiries.
SEO and AI search
SEO (search engine optimisation) for package pages AI assistants can quote.
GoogleCRM and WhatsApp
One shared number, with reminders for every enquiry.
WhatsAppCreator trips
Creators who actually do the trip, every post labelled.
InstagramYouTubeItinerary films
Films of real departures, for YouTube and agents.
YouTubeLinkedIn lead generation
Reach agents, HR heads and MICE buyers.
LinkedInFairs and stalls
Stall design for travel fairs and agent meets.
Public relations
Press coverage for a destination or a tour brand.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For travel and tourism businesses
6 items
- Ministry of Tourism approval, shown only if you hold itThe scheme is voluntary (PIB, 12 Dec 2024). Never claim one you lack.
- Full package price as one figure, with a breakupE-Commerce Rules, 2020: total price in one figure, with the breakup.
- A named complaints contact if you sell onlineE-Commerce Rules, 2020: complaints acknowledged within 48 hours.
- A label on every creator trip postASCI: trips are a material connection. Disclose up front.
- One shared WhatsApp number, with opt-inWhatsApp Business policy: message only people who opted in.
- Package pages with plan, inclusions and cancellation termsGood practice: the questions travellers ask before paying.
/ 04 The playbook
A plan for each kind oftravel business.
Find your row. Most clients start with one and add more once the numbers are in. We believe in process.
| Your business | Where we would start | What we count | Services involved |
|---|---|---|---|
| Tour operator with its own packages | Package pages that answer real questions, then search ads timed to each feeder market. | Advances paid, by source and package | Google Ads, Website design |
| Travel agency for families and companies | Your Google listing, reviews, and past travellers on WhatsApp and email, with consent. | Repeat bookings and referrals | WhatsApp marketing, Email marketing |
| DMC selling to agents | An agent kit, LinkedIn outreach to agents in your source markets, a stall at trade fairs, and fam trips. | Agent enquiries that become bookings | LinkedIn lead generation |
| State or destination tourism board | One clear idea for the place, campaigns in feeder states, creators and press coverage. | Partner bookings and arrivals, by feeder state | Brand strategy |
Each month you see enquiries, quotes, advances and trips travelled, by source.
Travellers pay for a trip they cannot see, so trust and a fast reply decide the booking. A few price and approval rules apply.
Tourism marketing in depth
The rules that matter
A written Rajya Sabha reply of 12 December 2024 said the Ministry of Tourism recognises travel trade service providers through a voluntary scheme, and listed 1,405. The Consumer Protection (E-Commerce) Rules, 2020 cover services sold online, and ask for one total price with a breakup.
Source: PIB, Ministry of Tourism, Registered and Unregistered Travel Agents in the Country, 12 Dec 2024 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2083795). Consumer Protection (E-Commerce) Rules, 2020, G.S.R. 462(E), 23 Jul 2020, gazette copy (https://prsindia.org/files/bills_acts/bills_parliament/2021/Consumer%20Protection%20(E-Commerce)%20Rules,%202020.pdf)
How buyers decide
Our view: travellers send one request to four or five companies, read reviews, and pay an advance to the one that replies first and feels safe. They drop out when the price changes late, or when nobody answers at night.
What you can do, and what is not ours
You can show your approval if you hold it, answer within the hour, and write the full package price on the page. Ministry approval is not ours to give. We cannot make a destination or a season busier.
How we would deliver, and why each step
We read two seasons of enquiries, quotes and advances first, because the leaks show where to start. We add dates, group size and budget to every form, because that sorts serious from curious. We count advances paid, because an enquiry that never travels costs the most.
Bodies to know
IATO: the Indian Association of Tour Operators calls itself the national apex body of India's tourism industry. It has member categories and annual conventions.
ASCI: an independent, voluntary self-regulatory organisation for advertising. Its influencer rules cover creator trips.
Source: Official site of each body, read 11 Oct 2026
Busy season three months away? Let's plan which feeder market gets the first ads. Plan the first market
/ 05 What usually gets in the way
What gets in the wayand the way through.
“People ask if we are genuine before they pay an advance.”
Show the proof: your registered address, the team's faces and photos from real departures. Our online reputation work keeps reviews coming.
“We are a DMC. Our buyers are agents in other cities, not travellers.”
Build an agent kit of rate sheets and sample itineraries, then reach agents on LinkedIn and on fam trips (free familiarisation visits).
“Our enquiries sit on three personal phones, and chats leave when staff do.”
Move them to one shared WhatsApp number and a CRM.
Do enquiries go quiet at the quote, or after it? Tell us, and we'll tell you where we'd look first. Show us where
Our beliefOur job is to impress your customers, not you.
/ 06 Cost
What affects the cost of marketing a travel business.
We don't publish a price list. We quote against a written scope. Ad spend, creator trips and fair costs are billed at actuals.
What affects the cost
- Who buys from you. Travellers, agents, companies and boards need different work.
- Destinations and feeder markets. More of each means more pages and campaigns.
- Content on location. Shoots and creator trips mean travel and stays.
How we quote
- A free 30-minute strategist call on your trips and buyers
- We read a season of enquiries, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Buyers and feeder markets covered
- Package pages, campaigns and content
- The monthly report, by source
How it is billed
| Way of working | When it fits |
|---|---|
| Season campaign | One destination or season (timeline confirmed in the quote) |
| Monthly retainer | Pages, ads, content and the report (minimum 3 months, 30 days' notice to stop) |
/ 07 Rules
The rules behind travel ads, prices and creator trips
We check these rules before anything goes live.
Ministry of Tourism approval. The Ministry recognises tour operators and travel agents through a voluntary scheme. A Rajya Sabha reply of 12 December 2024 listed 1,405. Show approval only if you hold it.
Creator trips. ASCI (the Advertising Standards Council of India) counts trips as a material connection. The label goes up front, not in hashtags. On a video of 15 seconds to 2 minutes, it stays for a third of it.
Prices and urgency. The CCPA (Central Consumer Protection Authority) listed 13 dark patterns in 2023, including drip pricing and false urgency. Show the full package price early.
Selling online. The Consumer Protection (E-Commerce) Rules, 2020 ask for a total price in one figure with a breakup, no pre-ticked add-ons, and complaints acknowledged within 48 hours.
General guidance, not legal advice.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Hospitality
Goes well with
Related industries
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Tour operator, travel agent, DMC or tourism board?
Tell us where enquiries go quiet.We'll show you where the paid trips are.
Straight answers.
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It plans and runs the work that turns interest into paid trips. Marketing for tourism covers package pages, ads, creators, reviews, agent outreach and fairs. It also covers the follow-up after an enquiry, where most bookings are won or lost, and it counts advances paid.
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It depends on who buys from you, your packages and feeder markets, and how much is shot on location. We don't publish a price list. After a free 30-minute call we send a one-page plan, and a written quote follows within 2 working days. SEO usually takes 3 to 6 months. We confirm other timelines in the quote.
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Offer both, and track both. A form gets dates, group size and budget up front. WhatsApp lets you reply freely for 24 hours after a traveller messages you. After that, you can only send pre-approved message templates. So answer fast, and keep a person ready behind any chatbot.
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The Ministry's approval is a voluntary scheme. It can still help, because travellers look for proof that you are real. Never claim an approval you don't hold. Check any state rules for your kind of business separately. General guidance, not legal advice.
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A DMC runs the ground work in one destination, and sells mostly to agents and tour operators elsewhere. So it markets like a business-to-business firm: an agent kit, fast quotes, fam trips, trade fairs and LinkedIn. Travellers' reviews still matter, because agents check them.