“Our name sounds like five other hotels in the same town.”
Search the Registry's public tools and the booking apps before you print. Our name shortlist work builds options; your attorney clears the final one.
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Industries · Hospitality · Hotel branding
Hotel branding for hotels and resorts
For owners opening a hotel or resort, and for older properties that need a fresh look. A name you can own, a look guests remember, and no claim you can't back.
A strategist calls you in one working day.
/ 01 Hotel branding
What hotel branding covers, from the gate to the booking app
Hotel branding is the name, promise, look and rules that make a property easy to recognise and easy to book. Guests meet it first as a small square on a booking app, then at the gate, the desk and the room.
PromotEdge does the name shortlist, positioning, logo, signage and in-room look, and the brand guide. A trade mark attorney files the trade mark.
India's hotel star classification is voluntary. The Ministry of Tourism gives it after an inspection, from 1-Star to 5-Star Deluxe, plus Heritage categories. So a brand should never borrow stars it doesn't hold, not even as decoration in the logo. We build the look on what the property really offers.
Bookings, Google profile and ads are on our hotel and resort marketing page. A booking website is on our hotel website design page. Restaurants have their own restaurant branding page.
- Since 2015working with Indian brands
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- Every monthwe visit clients, and we review with every client online every week
/ 02 The rollout table
Hotel branding rollout table: what each item must carry
One row per item. The last column names who should say yes before it is printed or uploaded.
| Item | What it must carry | Who checks |
|---|---|---|
| Gate and facade sign | The name as you will register it, lit and readable at night. See signage and shop branding. | You, the signboard maker and the local authority |
| Booking-app and Google listing | A square logo that reads at small size, the same name as the gate, and real photos. See Google profile for hospitality. | You, as listing owner |
| Website | The same name, logo and promise, with a direct booking path. See hotel website design. | You and your web team |
| Front desk and key card | Name, logo and the property's one promise. | You |
| Room items | Towels, toiletries and the room guide in one look. | You and your vendors |
| Star and award claims | Only a classification you hold, with its category, and only awards you won, with the year. | You |
| Restaurant and banquet | Same name or their own; decide before printing menus. See restaurant branding. | You and your trade mark attorney |
Send us your current sign, booking-app listing and room guide, and we will mark what is missing.
/ 03 Sound familiar?
Common problems for hotel and resort owners
“The logo is lost as a small square on booking apps.”
Design that square first, then the signboard. Our logo design work tests it at app size.
“Our brochure says "luxury", and the reviews say "average".”
Promise what guests will really find. Our brand strategy work picks one true reason to stay, such as the view, the food or the quiet.
“The key card, towel and menu each show a different logo.”
Write one page of colours, fonts and logo rules for every vendor. See our brand guide work.
“We put stars in the logo, but we never applied for classification.”
Take them out. Classification is given by the Ministry of Tourism after an inspection; stars you don't hold mislead guests.
“We added a restaurant and a banquet hall under the hotel name.”
Decide whether they share the name or get their own. A trade mark covers only the services you list.
Our beliefWe look at your business first. Marketing comes second.
/ 04 Cost
What affects the cost of branding a hotel
No price list. These things move the number.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute call. Registry fees, signs and printing are paid to others.
What affects the cost
- Properties. One resort needs less than a group.
- New or rebrand. A new name needs a search; a rebrand needs a plan to change signs and room items.
- Items to design. Signs, key cards, room items, menus and stationery.
- Extra outlets. A restaurant, spa or banquet hall with its own look adds work.
How we price it
- We talk for 30 minutes about your property and guests
- We read your name, logo and listings, then list what is missing
- A written quote follows within 2 working days
What you get in the quote
- The rollout-table items in scope
- The brand guide and vendor files
How you pay
| Way of working | When it fits |
|---|---|
| Branding project | Name shortlist, positioning, identity and guide. Timeline in the quote |
| Rollout support | Checks before items print, scoped separately |
/ 05 Rules and checks
Rules to check before you print
Points from official and news pages opened on 9 November 2026. Rules change, so check the current text.
Star classification. Outlook Traveller (updated 26 September 2026) reports that India's star classification is voluntary, awarded by the Ministry of Tourism through its Hotel and Restaurant Approval and Classification Committee (HRACC), from 1-Star to 5-Star Deluxe plus Heritage, and valid for five years (Outlook Traveller).
Trade marks. IP India says a registered trade mark is valid for 10 years (IP India). Hotels and other temporary accommodation sit in Nice class 43 (WIPO).
Say "registered" only when it is. Section 107 of the Trade Marks Act, 1999 punishes a false claim that a mark is registered.
General guidance, not legal advice.
/ 06 What happens next
What happens after you ask
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Keep exploring
More hospitality pages and services
The expertise that fits your business, and the places we work.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
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What people say
What clients say about PromotEdge
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estateBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estatePrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
Hotel, resort or homestay owner?
Send us your sign and booking listing. We'll show you what to fix first
Common questions
-
Hotel branding is the name, promise, logo, signage, room items and rules that make a property easy to recognise and book. It runs from the booking-app square to the gate, the desk and the room.
-
Only if it holds that classification. India's star classification is voluntary and is given by the Ministry of Tourism after an inspection, from 1-Star to 5-Star Deluxe plus Heritage. Stars you don't hold mislead guests.
-
Hotels and other temporary accommodation sit in Nice class 43. A restaurant in the hotel is also class 43. A trade mark attorney confirms the classes and files them.
-
It depends on the number of properties, whether the name is new, how many items need design and whether outlets get their own look. We don't publish a price list. A written quote follows within 2 working days of a 30-minute call.
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Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
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Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
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We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.