“Weekends sell out. Monday to Thursday, half our rooms sit empty.”
Test one weekday segment first, often company travel desks, with its own offer and LinkedIn outreach. We read occupancy night by night.
Home / Industries / Hospitality / Hotels and resorts
Industries · Hospitality · Hotels and resorts
Hotelsand resorts
Since 201565+ in-house team6 cities
Fill the quiet nights, at a rate you can hold.
A strategist calls you in one working day.
/ 01 Hotel marketing agency
Sell the whole hotel,with the rooms as one line.
A room left empty tonight can never be sold again, so hotel marketing is a calendar problem first. PromotEdge plans marketing for hotels and resorts around occupancy and room rates, and around every revenue line: rooms, banquets, weddings, the restaurant and events.
The aim is more nights sold at a fair rate, and more guests who come back. We have worked with properties across India since 2015.
We start with three numbers your revenue manager (the person who sets room rates) already tracks. Occupancy is the share of rooms sold on a night. ADR, or average daily rate, is the average price paid per sold room. RevPAR, or revenue per available room, is room revenue divided by all your rooms, sold or not.
How a property balances OTAs (online travel agencies such as MakeMyTrip) against direct bookings is on our hospitality marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forhotels and resorts.
SEO for hotels
SEO (search engine optimisation) wins your own name search.
GoogleGoogle Business ProfileDigital marketing for hotels
Google hotel ads and Meta campaigns by season.
Google AdsMetaInstagramBrand strategy and positioning
Decide what the property is known for.
Photography and films
Room, venue and food pictures.
WhatsApp and email
Past-guest messages on dates that matter, with opt-in.
WhatsAppLinkedIn lead generation
Reach company travel desks and HR teams.
LinkedInEvents and exhibitions
Food festivals, brunches and open evenings.
Booking path and reports
Fewer steps to book, and nights sold by segment.
Google/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For hotels and resorts
6 items
- Star rating shown only if you hold itThe Ministry of Tourism's scheme is voluntary (PIB, 3 Apr 2025).
- Service charge shown as optional on quotes and menusCCPA guidelines, 4 July 2022: voluntary, never added by default.
- Opt-in at booking and check-inWhatsApp Business policy: message only people who opted in.
- A guest consent notice that names the purposeDPDP Rules, 2025: guests can withdraw consent at any time.
- Current photos of rooms, halls and the restaurantGood practice: one fresh set for each revenue line.
- A rate sheet, MICE deck and travel-agent kitGood practice: one pack your sales team can send on WhatsApp.
/ 04 The playbook
Start with the need,then pick the channel.
We believe in process. Start with the row that hurts most, and add the next once the numbers are in.
| What your hotel needs | What we do | Services involved |
|---|---|---|
| Fill weekday nights | Test one segment: company travellers, small meetings or nearby-city getaways. Count nights sold. | Google Ads, LinkedIn lead generation |
| Hold your rate in the off-season | Packages that add value instead of cutting price, each for one guest type. | Creative campaigns, Meta ads |
| Move up to a premium position | Decide what the property stands for, then refresh the identity and pictures to match. | Brand strategy, Branding, Photography |
| More weddings and MICE | MICE means meetings, incentives (reward trips), conferences and exhibitions. We reach wedding planners and company HR teams, then host open evenings. | Lead generation, Corporate events |
| Banquets and the restaurant as revenue | Food festivals and Sunday brunches for locals, delivered through the PromotEdge group. | Events and exhibitions, Food photography |
Demand is growing, but a rooms-only plan misses weddings and banquets. One rule on service charge trips many hotels.
Hotel marketing in depth
The market and the rule
ICRA expects India's hospitality revenue to grow 7 to 9 percent in FY2027, after 11 percent in FY2026, with premium hotel occupancy staying at 72 to 74 percent. On service charge, the Delhi High Court upheld the CCPA's guidelines on 28 March 2025, and the CCPA acted against 41 restaurants in July 2026.
Source: ICRA, Domestic hotel demand anchors growth amid global travel, hospitality quarterly update, 29 Sep 2026 (https://www.icra.in/Research/ViewResearchReport/7133). PIB, Ministry of Consumer Affairs, 19 Jul 2026 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2286326)
How buyers decide
Our view: leisure guests look at photos and reviews and compare prices before they open your own page. Company bookers ask their travel desk. Wedding families come and see the hall. All three leave when the rate is unclear or the booking page is slow.
What you can do, and what is not ours
You can set rates, build one package for each guest type and keep room photos current. A star rating comes from the Ministry of Tourism's voluntary scheme, so it is not ours to give. Rate decisions stay with your revenue manager.
Source: PIB, Ministry of Tourism, Rating of Hotels Under the Ministry of Tourism, 3 Apr 2025 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2118260)
How we would deliver, and why each step
We read two seasons of bookings first, because last year's gaps show where to start. We test one segment or package on a small budget, because one clear result beats five guesses. We report nights sold and average rate, because likes do not fill rooms.
Bodies to know
FHRAI: calls itself the apex body of the Indian hospitality industry. It speaks to government for hotels and restaurants.
Hotel Association of India: a hotel industry body with a member hotel directory and a Hoteliers Conclave.
NIDHI+: the Ministry of Tourism's portal, where hospitality units can register, and registered and classified units are listed.
Source: Official site of each body, read 11 Oct 2026
Weddings or company travel first? Let's pick the row that fills your calendar soonest. Pick the first row
/ 05 What usually gets in the way
What gets in the wayand the way through.
“Every off-season we drop the rate, and guests still wait for a deal.”
Sell packages that add value at the same rate, such as a monsoon break or a long-stay week. Our campaigns sell the experience, so your rate holds.
“We spent crores on the renovation, but still sell like a budget hotel.”
Decide what the property is known for first. Our brand strategy work does that, then the look and pictures catch up with the rooms.
“Our revenue manager builds the weekly report by hand from four places.”
One report by segment, with nights sold and average rate. AI tools can flag slow-filling nights.
Which nights stay empty? Tell us, and we'll tell you which guest group we'd test first. Name your quiet nights
/ 06 Cost
What affects the cost of marketing a hotel.
We don't publish a price list. We quote against a written scope. Media, shoot and event costs are billed at actuals, and you approve each first.
What affects the cost
- Rooms and revenue lines. A boutique resort needs less than a hotel with banquet halls.
- Guest segments. Leisure, company travel, weddings and MICE each need an offer.
- Seasons and content. Two peaks mean two pushes.
How we quote
- A free 30-minute strategist call
- We read a season of bookings, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Segments and packages, by season
- Campaigns and content, month by month
- The monthly report: nights sold and average rate
How it is billed
| Way of working | When it fits |
|---|---|
| Season push | One season, package or launch, planned and run (timeline confirmed in the quote) |
| Monthly retainer | Campaigns, content and the report (minimum 3 months, 30 days' notice to stop) |
/ 07 Rules
The rules behind hotel offers and guest messages
We check these before any offer goes out.
Service charge. CCPA guidelines, 4 July 2022: it cannot be added to a food bill by default, and guests must be told it is voluntary. The Delhi High Court upheld them on 28 March 2025.
Star ratings. They come from the Ministry of Tourism's voluntary scheme. If an ad says "4-star", check that you hold that rating.
Guest messages and data. WhatsApp's policy allows business messages only to people who opted in. The DPDP (Digital Personal Data Protection) Rules, 2025 expect a clear consent notice that names the purpose.
Reviews. Ask past guests for reviews, but offer no discount in return. Google's review policy bans it.
General guidance, not legal advice.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
What can't be measured can't be achieved.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Hospitality
Goes well with
Related industries
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Hotel owner, GM or revenue manager?
Tell us which nights stay empty.We'll show you who could fill them.
Straight answers.
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It plans and runs the work that fills your rooms, halls and restaurant at a fair rate. Digital marketing for hotels is one part: Google, Meta, your website and WhatsApp. Packages, sales material, events and past guests are the rest. A useful agency starts from your occupancy and average rate.
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No agency can honestly claim to be the best, so judge the answers. Will they read your booking data before proposing anything? Will they report nights sold and average rate, or only likes? Can they help your sales team too? Ask how we would approach your property, and judge that.
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It depends on your rooms and revenue lines, the segments we chase, your seasons and your content. We don't publish a price list. After a free 30-minute call we send a one-page plan, and a written quote follows within 2 working days. We confirm the timeline in the quote.
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Only to guests who gave you their number and agreed to hear from you. WhatsApp's business policy requires that opt-in, and you must stop when a guest asks. Ask at booking or check-in with a clear tick box, and keep the record. General guidance, not legal advice.
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Our servicing team is based in cities across India. Most work runs online and we stay in touch every day. We meet you in your city at least once every three months. Our in-house team of 65+ people works with industry consultants and, where a job needs it, a partner agency.