“We boost a post every festival, and no one knows if a room came.”
Run Meta campaigns with a booking goal, and tag your booking engine's confirmation page.
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Industry · Hospitality · Digital marketing
Digital marketingfor hospitality
Since 201565+ in-house team6 cities
Plan every channel by season and feeder city, then trace each booking back to it.
A strategist calls you in one working day.
/ 01 Hotel digital marketing agency
Plan the channels by season.Count bookings, not likes.
Guests rarely book the first time they see you, so a hospitality digital plan is really a calendar. PromotEdge runs digital marketing for hotels, resorts, restaurants and travel companies.
That means Google hotel ads, Meta campaigns, retargeting, and email and WhatsApp to past guests. Then we trace each booking, cover and enquiry back to the channel that brought it, so you know where next season's money should go. We have worked with properties across India since 2015.
A family may watch your reel in August and book for the Puja holidays in October. So the plan is a calendar of feeder cities, meaning the cities your guests travel from.
Hotels count room nights, restaurants count covers (diners served), and travel firms count paid trips. The wider mix, with OTAs (online travel agencies such as MakeMyTrip), events and press, is on our hospitality marketing page.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forhotels, restaurants and travel firms.
Google Ads
Hotel ads and search ads for guests already looking.
Google AdsGoogleMeta Ads
Season-wise campaigns for each feeder city.
MetaInstagramFacebookWhatsApp and email
A few useful messages a year to guests who opted in.
WhatsAppCreator stays
Creators who reach your feeder cities, every post labelled.
InstagramYouTubeAnalytics and tracking
Every booking and enquiry traced to its channel.
GoogleLead ads for tour firms
Ads that ask dates and budget, then reply on WhatsApp.
MetaWhatsAppSEO for hotels
SEO (search engine optimisation) wins your hotel's own name search.
GoogleGoogle Business Profile/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For hotels, restaurants and travel firms
6 items
- A booking engine that can send room prices to GoogleGoogle hotel ads need a price feed, from you or an integration partner.
- Every booking tracked with its full amountGoogle: automatic bidding for hotel ads needs purchase conversion values.
- Opt-in from guests before WhatsApp offersWhatsApp Business policy: message only people who gave their number and opted in.
- A consent notice that names the purposeDPDP Rules, 2025: guests can withdraw consent at any time.
- A label on every creator stay postASCI: hotel stays count as a material connection. Disclose up front.
- Full price with taxes in every adCCPA dark patterns guidelines, 2023: drip pricing is an unfair trade practice.
/ 04 What usually gets in the way
What gets in the wayand the way through.
“Many people check dates on our booking page, then leave.”
Remind them of the room and dates they saw. Our CRO (conversion rate optimisation) work fixes the step where most leave.
“We have years of guest emails and never use them.”
Clean the list, collect consent, and send a few useful messages a year by email and WhatsApp.
“Tour enquiries come in at night, and we call back two days later.”
Use lead ads that ask dates and budget, and reply on WhatsApp at once. A CRM (software that tracks every enquiry) reminds your team to call within the hour.
Our beliefWe'd rather show you results than a nice presentation.
Not sure which channel brought your last full week? Tell us the dates, and we'll tell you where we'd look first. Tell us the week
/ 05 How we work
From the first reelto the second booking.
- 01
Read your own calendar first
We read your booking engine, call records and PMS (property management system, the software your front desk runs on) to see where guests come from.
- 02
Set up tracking before spending more
What can't be measured can't be achieved. We tag every link, call and WhatsApp click, and connect your booking engine so each booking counts with its value. Google's automatic bidding for hotel ads needs the full amount. Our analytics and tracking team does the set-up.
- 03
Be there when guests search
Hotel ads show beside hotel results on Google Search and Maps, with a booking link to your own page. They need a price feed from your booking engine's provider. We add Google search ads on your name.
- 04
Reach feeder cities, then remind the lookers
Each feeder city gets its own Meta campaign, started before its booking window opens. Retargeting, meaning ads to people who visited and left, shows the room they saw at the full price with taxes. India's CCPA (Central Consumer Protection Authority) lists drip pricing, meaning charges added late, among 13 dark patterns (2023). We stop the reminders once their dates pass.
- 05
Bring guests back, with consent and labels
Past guests get a few messages a year, only if they opted in. Creator stays are labelled.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Many guests quit a hotel booking before they pay. Google's hotel ads need a price feed and tracked bookings.
Hotel digital marketing in depth
Why bookings are lost
In a survey of over 12,000 travellers in 14 markets, SiteMinder, a hotel software company, found that 65% of Indian travellers have abandoned an online hotel booking. Slow websites were the reason for 30%, a complicated payment step for 26% and security worries for 25%.
Source: SiteMinder, Changing Traveller Report 2025, India findings, release on Hospitality Net, 2 Dec 2024 (https://www.hospitalitynet.org/news/4124890/no-one-is-pushing-the-hotel-industry-to-change-faster-than-the-savvy-indian-traveller-siteminder)
How buyers decide
Our view: guests ask family and friends, look at photos and reviews, compare prices, then book where the price and payment feel easy. They drop out at a slow page, a surprise charge or a long payment step. So ads alone cannot fix a weak booking page.
What you can do, and what is not ours
You can test your booking page on a phone and ask your booking engine's provider about a Google price feed. You can ask guests for consent at check-in. Google says hotel ads need that feed, sent by you or an integration partner. Your room rates and the feed itself are not ours to set.
Source: Google Hotel Center Help, How to get started with hotel campaigns, read 11 Oct 2026 (https://support.google.com/hotelprices/answer/6101897)
How we would deliver, and why each step
We read your booking data first, because it shows which weeks and cities matter. We set up tracking next, because Google's automatic bidding for hotel ads needs the full booking amount. Then we start small, in one feeder city for one season, and give more money to what paid back.
Source: Google Ads Help, Bidding overview for hotel ads, read 11 Oct 2026 (https://support.google.com/google-ads/answer/9244120)
Bodies to know
FHRAI: calls itself the apex body of the Indian hospitality industry. It speaks to government for hotels and restaurants, and runs training.
Hotel Association of India: a hotel industry body with a member hotel directory and a Hoteliers Conclave.
ASCI: a voluntary self-regulatory body for advertising, with a process to raise a complaint about an ad.
Source: Official site of each body, read 11 Oct 2026
Season opening in a few months? Let's plan which feeder city gets the first campaign. Plan the first campaign
/ 06 Cost
What affects the cost of hotel digital marketing.
We don't publish a price list. Ad spend, creator costs and partner fees are billed at actuals.
What affects the cost
- Properties, outlets or tours. Each needs its own campaigns.
- Feeder cities and seasons. More of each means more campaigns.
- Your booking set-up. Can it send prices to Google and report bookings back?
How we quote
- A free 30-minute strategist call
- We check your set-up, then send a one-page plan
- A written quote follows within 2 working days. Nothing starts until you approve it
What you get in the quote
- Channels and feeder cities covered
- Bookings traced to channels
- The monthly report and cut list
How it is billed
| Way of working | When it fits |
|---|---|
| Season set-up | Tracking, season plan and first campaigns (timeline confirmed in the quote) |
| Monthly retainer | Channels, creative and the report (minimum 3 months, 30 days' notice to stop) |
/ 07 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Goes well with
Related industries
Proof and reading
What people say
In their own words
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group
Hotel, restaurant or travel business?
Tell us where your bookings come from.We'll show you which channels pay back.
Straight answers.
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Nobody can honestly claim to be the best, us included. Ask three questions. Will they trace bookings to channels, or only report reach? Will they plan by season and feeder city? Who answers enquiries at night? Our servicing team is based in cities across India and meets clients in their city at least once every three months.
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It depends on your properties, feeder cities, seasons and booking set-up. We don't publish a price list. After a free 30-minute call we send a one-page plan, and a written quote follows within 2 working days. We confirm the timeline in the quote.
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They are paid listings beside hotel results on Google Search and Maps, with your photos, price and a booking link. You need a price feed, usually through your booking engine, and you pay per click. They may suit a small hotel with a fair price. Start small, track bookings, then decide.
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Yes, if the posts say so clearly. ASCI's influencer guidelines count hotel stays as a material connection. The post needs a label such as "Ad" or "Collaboration", up front where people can't miss it. On a video of 15 seconds or less, it stays on screen at least three seconds. General guidance, not legal advice.
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Only to guests who gave their number and agreed to hear from you. WhatsApp's policy requires that opt-in, and every opt-out must be respected. Blocks and reports can limit your messages. Under the DPDP Rules, 2025, guests can withdraw consent at any time. Ask at checkout, and send few messages. General guidance, not legal advice.
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Yes, with a different mix. Restaurants lean on Google Maps and Instagram, and we judge delivery-app ads on cost per order after commission. Cloud kitchens lean more on the apps. Tour operators need lead ads and a reply within minutes.