“Installs are cheap. Hardly anyone finishes KYC.”
Tell ad platforms to find people who finish KYC. Our tracking records every step to the first transaction.
Home / Industries / BFSI / Fintech
Industry · BFSI · Fintech
Fintechmarketing
Since 201565+ in-house teamKolkata office, 5 team bases
For lending, payments, wealth and insurance apps. Judged on funded accounts, not on installs.
A strategist calls you in one working day.
/ 01 Fintech marketing agency
An install is not a customer.A funded account is.
Ad platforms report installs, but a fintech business lives on funded accounts. For app-first lending, payments, wealth and insurance startups, PromotEdge plans your app store page, paid campaigns, content and onboarding fixes as one plan.
The aim: more people who finish KYC and fund an account, at a cost your margins can carry. We started in 2015 and work across India.
Your growth has three numbers. Installs are downloads. Verified users finished KYC (know your customer), the identity check the law asks for. Funded accounts took a loan, paid, insured or invested. We plan backwards from the third.
Fintech sits inside BFSI (banking, financial services and insurance). Not an app? See marketing for banks and insurance marketing. Very early stage? See startups.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forfintech apps.
All 8 services in one place. Tap one to see how it works.
BFSI marketing
The wider plan for banks, lenders and insurers.
App store optimisation
Listing text, screenshots and store tests.
AppleAndroidGoogle and Meta app ads
App campaigns set to find people who fund an account.
Google AdsMetaTracking and onboarding fixes
One path from ad to funded account.
Lifecycle messages
KYC reminders and first-transaction prompts.
WhatsAppTrust and reputation
Partner stories in the news, and app review plans.
Advertising for banks and insurers
TV, newspaper, radio and outdoor ads.
SEO for financial services
Search pages your partner's compliance team clears.
Google/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For fintech apps
7 items
- A Key Fact Statement for each digital loanRBI/2025-26/36 para 8(i), with the 15 April 2024 KFS circular.
- Your app on RBI's list of lending appsRBI/2025-26/36 para 17: lenders report each app, RBI publishes the list.
- Partner banks and NBFCs named in the store listingGoogle Play: names of all registered NBFCs and banks in the description.
- Repayment period, maximum APR and a cost example in the listingGoogle Play personal loan app policy.
- Google financial services verificationGoogle Ads policy: needed for financial services ads in India.
- A check on creators and referrersSEBI circular, 29 Jan 2025: no tie-up with unregistered advice-givers.
- A claim sheet your partner has approvedGood practice: APR, names, disclaimers and words to avoid.
/ 04 The fintech playbook
From the leakto the fix.
| What the fintech needs | What we do | Service |
|---|---|---|
| Numbers everyone trusts | One tracked path from ad to funded account. | Analytics and tracking |
| Paid users who transact | App campaigns on Google and Meta set to find people who finish KYC. | Google Ads and Meta ads |
| Onboarding people finish | Drop-off reports, then one fix tested at a time. | Conversion rate optimisation and app development |
| Trust for a young name | A clear reason to choose you, and news stories. | Brand strategy and reputation management |
UPI made paying by phone a daily habit. Your app earns trust slowly, and the funnel shows where it leaks.
Fintech marketing in depth
The market in FY2025-26
UPI handled over 24,162 crore transactions (a crore is 10 million) worth about ₹314 lakh crore in FY2025-26, and volume grew 30 percent on the year before. Paying by phone is now a daily habit, and lending, wealth and insurance apps all try to build on it.
Source: Press Information Bureau (Ministry of Finance), UPI completes 10 years, press release of 24 Aug 2026, read 10 Oct 2026 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2302657)
How buyers decide
Our view: people try a finance app when a friend, a partner brand or a store search gives them a reason. Before they put money in, they look for the regulated partner's name, a support line and reviews. They drop out at KYC, a hidden charge or a vague loan offer.
What you can do, and what is not ours
You can name one owner for each number, share your funnel data and agree a claim sheet with your partner early. You can fix slow KYC steps inside your own product. We cannot change your partner's approvals, RBI's rules or what a store lists. We give no financial advice.
How we would deliver, and why each step
We track the funnel to a funded account first, because installs hide the leak. We fix the worst onboarding step, because ads cannot repair it. We agree the claim sheet before the creative, because partner review is the slowest step. Then we test one channel at a time under a cost ceiling.
Bodies to know
NPCI: the National Payments Corporation of India. Its site says it is enabling digital payments in India, and it launched UPI under RBI's oversight.
IAMAI: the Internet and Mobile Association of India. It calls itself a not-for-profit industry body and a unified voice for its members.
Source: Official sites of each body, read 10 Oct 2026. UPI launch under RBI oversight: PIB release of 24 Aug 2026
Not sure which row comes first? Let's start from your funnel numbers. Share your funnel
/ 05 What usually gets in the way
What gets in the wayand the way through.
“People stop at the selfie, PAN card or bank step.”
Fix the step that loses most people, then test again. Our conversion rate optimisation work does it, with a WhatsApp reminder for those who agreed.
“Nobody knows us. Why trust a new app with money?”
Make trust visible: your regulated partner's name, a real support line and the founders' faces. PR (news coverage) helps.
“Our lending partner takes two weeks to approve each ad.”
Agree a claim sheet with your partner first: the APR (the full yearly cost of the loan), names and disclaimers. Then each review is quick.
“Our store page gets views, but few installs.”
Improve the listing through app store optimisation (ASO). Loan apps have store rules too.
“Our referral programme brings sign-ups who never transact.”
Reward the first funded transaction, with a cap per referrer. Investment apps also check who they pay, as SEBI, the market regulator, reaches referrals.
“We doubled ad spend. Cost per funded account nearly doubled.”
Set a ceiling cost per funded account for each product. Performance marketing moves money between channels to stay under it.
“Our rating keeps falling, mostly after declines.”
Say in ads and on the store page who the product is for and which documents are needed.
Seeing your own leak here? Tell us where users drop off, and we'll tell you what we'd test first. Show us the leak
/ 06 Cost
What affects the cost of fintech marketing.
No price list. These things move the number.
We don't publish a price list. We quote after a free 30-minute strategist call. Ad spend is billed at actuals.
What affects the cost
- Products and partners. Each partner adds review rounds.
- Platforms. Android only or iOS too; two ad channels or more.
- Tracking work. Counting KYC and funding means connecting your app.
How we quote
- A free 30-minute strategist call
- We study your funnel, then send a one-page plan
- A written quote follows within 2 working days
What you get in the quote
- The first 90 days, test by test
- A cost ceiling per funded account
How it is billed
| Way of working | When it fits |
|---|---|
| 90-day test plan | Timeline confirmed in the quote |
| Monthly retainer | Minimum 3 months, 30 days' notice to stop |
| Ad spend at actuals | Billed as the platforms charge it |
Ask every agency which number it will be judged on.
/ 07 Rules that shape fintech marketing
The rules, read as a growth team.
Rules change often. Your compliance team checks the current text before anything runs.
Lending apps show the full cost. RBI (the Reserve Bank of India) asks, in its Digital Lending Directions, 2025, for a Key Fact Statement (KFS). The APR (annual percentage rate) includes "interest rate and all other charges". Fees left out need explicit consent.
Comparison screens stay neutral. Each offer shows the lender, amount, tenor, APR and penal charges, with a KFS link, and no "dark patterns" (designs that trick people).
Your app sits on RBI's list. RBI publishes it "without any further validation check", so check your partner's entry. Google Play takes Indian loan apps only from that list. Google Ads asks loan advertisers to be verified.
Investment apps and who they pay. SEBI-regulated firms must not be associated with anyone giving unregistered securities advice. Money, referrals and shared client data all count.
Insurance apps follow IRDAI (the insurance regulator): see our insurance marketing page. This is general guidance, not legal advice.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Our beliefWe believe in process. Good results should repeat, not happen by luck.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
BFSI
Goes well with
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Lending, payments, wealth or insurance app?
Tell us where users drop off.We'll show you what a funded account should cost.
Straight answers.
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It helps a finance app win customers who actually use it. That covers the store listing, app ads, onboarding fixes, reviews and messages that bring people back. It measures funded accounts, not installs, and works inside your regulator's rules and your partner's review.
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Ask every agency, including us, four things. Will you report cost per funded account, not per install? How will you work with our partner's compliance team? Have you tracked KYC and first sales? Will the people we meet today run our account?
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It depends on your products and partners, the platforms, tracking work, creative volume and onboarding fixes. Ad spend is separate, and you set it. We don't publish a price list. A written quote follows within 2 working days of the first call.
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RBI's Digital Lending Directions, 2025 ask for a Key Fact Statement showing the APR, the full yearly cost of the loan. Your lender reports your app for RBI's public list of lending apps. Google Play accepts Indian personal loan apps only from that list. This is general guidance, not legal advice.
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Yes, with checks. SEBI allows marketing tie-ups with people who don't give unregistered advice or claim returns. Payments and client referrals both count as association, so a referrer who posts stock tips is a problem. We screen them first. This is general guidance, not legal advice.