“Every campaign this year was about loans. Deposits haven't moved.”
Give deposits their own budget, measured in new accounts and balances. Our media planning goes branch by branch.
Home / Industries / BFSI / Banks
Industry · BFSI · Banks
Marketingfor banks
Since 201565+ in-house teamKolkata office, 5 team bases
More deposits, loans and new accounts, branch by branch, and the next product offered only to customers who said yes.
A strategist calls you in one working day.
/ 01 Marketing for banks
Most of your growthalready walks past your branch.
Most of a bank's growth already walks past its branches: the family nearby and the customer who holds only a savings account. PromotEdge plans marketing for commercial banks, small finance banks, co-operative banks and payments banks.
We help each branch's area bring more deposits and loans, and more card use. That means more new accounts, and more customers with a second product. We have worked with banks across India since 2015.
We plan around two maps: each branch's catchment, the area its customers come from, and what each existing customer could sensibly use next.
A payments bank takes deposits, but RBI (the Reserve Bank of India) does not allow it to lend, so its marketing is about everyday use.
Ads by medium are on our advertising for banks page. Lending app or policies too? See fintech marketing and insurance marketing.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forbanks.
All 8 services in one place. Tap one to see how it works.
BFSI marketing
Banking, financial services and insurance (BFSI) marketing.
Advertising for banks
TV, newspaper, radio and outdoor ads.
SEO for financial services
Search engine optimisation (SEO) pages cleared with compliance.
GoogleGoogle Ads for loans
Search ads that show rates and charges.
Google AdsAccount-opening fixes
Find where people leave your app and fix it.
CRM and consent
One record of every enquiry and consent.
WhatsAppBranch and ATM branding
Sign boards, glow signs and LED screens.
Employer branding
Show applicants what a career at your bank looks like.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The rest is where we can help.
The basics
11 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Google Business ProfileCorrect name, hours, photos and category.
- WhatsApp BusinessCatalogue, quick replies and an away message.
- Social media handlesThe same name on each platform you use.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
- SignageMatches your logo and your Google listing.
- Photos and short videosReal work, real people, real premises.
For banks
6 items
- Interest rate, fees and charges on every promotional pieceRBI/2026-27/115 para 85K. From 1 January 2027.
- A consent record before any promotional messageRBI para 85L: a recorded statement or clear affirmative action.
- An easy way to unsubscribe in every messageRBI para 85M: unsubscribing must be easy and simple.
- Own products and partner products kept apartRBI para 85J: no third-party product advertised as the bank's own.
- Call and visit hours of 9 am to 7 pmRBI para 85N(4): normally between 09:00 and 19:00 hours.
- App screens with no dark patternsRBI para 85X: user interfaces must not deploy any dark pattern.
/ 04 The bank playbook
From what you needto who does it.
Pick the rows you need.
| What the bank needs | What we do | Service |
|---|---|---|
| More deposits from each branch's area | Catchment maps, regional papers, FM and a correct Google listing per branch. | Radio and local SEO |
| A second product for existing customers | Recorded consent and life-stage groups, then offers by WhatsApp, email and SMS. | WhatsApp marketing |
| New customers searching for a loan or card | Search ads that show rates and charges, with a landing page per product. | Google Ads |
| Branches and ATMs that look cared for | Sign boards, glow signs and LED screens, through the PromotEdge group. | Signage and branch branding |
Our beliefWhat can't be measured can't be achieved.
Deposits and credit are still growing, but more slowly. Branch-level marketing and clean consent are what move accounts.
Marketing for banks in depth
The market in 2024-25
RBI's yearly report on banking says deposits and credit of scheduled commercial banks (banks on RBI's official list) grew in double digits in 2024-25, slower than the year before. Urban co-operative banks grew their balance sheets faster than the year before, and their asset quality improved for the fourth year running.
Source: Reserve Bank of India, Report on Trend and Progress of Banking in India 2024-25, press release of 29 Dec 2025, read 10 Oct 2026 (https://www.rbi.org.in/Scripts/BS_PressReleaseDisplay.aspx?prid=61902)
How buyers decide
Our view: people open a deposit account where they trust the branch and find it easy, and judge a loan on the rate, the charges and the speed. Many hold only a savings account for years. They drop out when an app step fails or a charge is hard to find.
What you can do, and what is not ours
You can name one owner for each product, keep your branch-wise numbers and record consent properly. You can ask your tech team to fix the app step that loses people. We cannot set your rates, change RBI's rules or promise accounts, and your compliance team clears each piece.
How we would deliver, and why each step
We start from branch-wise numbers, because a network total hides weak branches. We test a few branches for a quarter, because one product and one measure show what works. We fix account opening before buying more ads, because leaks cost more than reach. We report monthly by branch.
Bodies to know
IBA: the Indian Banks' Association, formed in 1946. It is a service organisation for the banking industry, with public, private, foreign and co-operative banks as members.
NAFCUB: the National Federation of Urban Co-operative Banks and Credit Societies. It describes itself as the top-level promotional body for urban co-operative banks and credit societies.
Source: Official sites of each body, read 10 Oct 2026
Not sure which row to start with? Let's pick one branch and one product together. Pick a first pilot
/ 05 What usually gets in the way
What gets in the wayand the way through.
“District branches get the same posters as city branches.”
Make local-language material for the products that sell there.
“People start opening an account on our app and stop halfway.”
Fix the one step that loses most people: document upload, video KYC (online identity check) or a late OTP (one-time password). Then conversion rate optimisation tests again.
“Lakhs of our customers hold only a savings account.”
Offer one sensible next product to each life-stage group, only to customers who agreed to receive offers.
“Older members trust our bank. Their children bank on apps.”
Keep the trust and fix the ease. Show your app working, with your own staff, on social media.
“Our financial literacy camps feel like a duty, not marketing.”
Plan camps in villages and colleges, each with a short local-language film and a next step.
“Good branch staff leave, and too few good people apply.”
Show applicants and staff what a career with you looks like, through employer branding.
“A loan enquiry on our website reaches the branch a week later.”
A CRM (one place for every enquiry and follow-up) sends each enquiry to the nearest branch, with product, language and consent.
Is one of these your branch or your product? Tell us which, and we'll tell you where we'd start. Tell us which one
/ 06 Cost
What affects the cost of marketing for a bank.
No price list. These things move the number.
We don't publish a price list. We quote after a free 30-minute strategist call. The written quote follows within 2 working days.
What affects the cost
- Branches in scope. A ten-branch pilot costs far less than the network.
- Products. Deposits, loans and cards each need their own measure.
- Languages. Each version needs its own material and check.
How we quote
- A free 30-minute strategist call
- We study your numbers, then send a one-page plan
- A written quote follows within 2 working days
What you get in the quote
- The pilot plan
- On-ground work, item by item
- Monthly reports by branch
How it is billed
| Way of working | When it fits |
|---|---|
| Pilot project | A few branches, one product, one quarter. Timeline confirmed in the quote |
| Monthly retainer | Minimum 3 months, 30 days' notice to stop |
| Media and production at actuals | Every rate shown before you approve it |
Ask every agency, including us, to report by branch.
/ 07 Rules that shape bank marketing
RBI's 2027 rules, read as a marketer.
RBI's directions of 15 June 2026 apply from 1 January 2027. Every kind of bank has matching text.
Cost stated. Material, physical or digital, must be "clear and factual" and show "the interest rate and other fees / charges".
Consent. Offers go only to customers who gave a recorded statement or "clear affirmative action". Unsubscribing must be "easy and simple".
Partners, calls, screens. No third-party product as your own, no compulsory bundling, calls normally 9 am to 7 pm, no dark patterns.
Data law. The Digital Personal Data Protection (DPDP) Rules, 2025, notified on 14 November 2025, give an 18-month phased timeline. People may withdraw consent at any time.
Your compliance team signs off every piece. Other regulators' rules are on our BFSI marketing page. This is general guidance, not legal advice.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Goes well with
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Commercial, small finance, co-operative or payments bank?
Tell us which branch or product is stuck.We'll show you where the accounts are.
Straight answers.
-
Start from your branches and the customers you already have. Pick one or two products where growth is stuck, and fix account opening before buying more ads. Offer existing customers a sensible next product, with consent. Test in a few branches first.
-
Ask every agency, including us, four things. Will you report accounts by branch, or only clicks? How do you record consent before a cross-sell message? Can you work in our regional languages? Will the people we meet today run our account?
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It depends on branches, products, languages and account-opening work. A pilot in a few branches costs far less than a whole network. We don't publish a price list. A written quote follows within 2 working days of the first call.
-
From 1 January 2027, promotional material must be clear and factual and show the interest rate and other fees and charges. Offers go only to customers who gave explicit consent. Other bank types have matching rules. This is general guidance, not legal advice.
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Both, as one plan. Branding gives the bank a name people trust. Digital marketing turns that trust into accounts through search ads, social media and cross-sell. Our servicing team is based in cities across India. We meet clients in their city at least once every three months.