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      Importance Of Digital Marketing In An e-Commerce Business

      Published Date

      January-6-21

      Views

      2 Min Read

      Over 60% urban population prefers online shopping over offline. As consumers are searching for your product on the online medium, brands must be present where consumers are!

      eCommerce involves buying and selling products and services on an electronic device facilitated by the Internet. It is a no-brainer, the need for digital marketing in eCommerce. However, digital marketing is not limited to reaching out to customers, it is important to gain quality leads and reach to consumers who are in search of your products/services. The right digital marketing strategy can skyrocket an eCommerce business’s growth.

      Digital marketing company for eCommerce understands the challenges and creates strategies to overcome such challenges by grabbing customers’ attention since they get distracted easily.

      Check How Digital Marketing Is Crucial For E-commerce

      • Marketing your products online
      • Become part of the customer buying journey and influence decision
      • Establishing brand image
      • Comparatively, cost-efficient than traditional marketing

      1. Marketing Products Online

      Nowadays, most people have a digital lifestyle. Digital space is growing by leaps and bounds with millions of users across the globe. It is the perfect way to reach out to millions of audiences at the same time. As people are constantly on some device, it is easier to connect with stakeholders online. Through digital marketing, you can find both clients and consumers conveniently.

      2. Influencing Consumer Buying Decisions

      Digital marketing company in India understands your business and take client data to understand the market and consumer behaviour. This helps in niche targeting, for paid and organic marketing.

      Based on the consumer data, the buyer persona of brands is created that is for digital marketing, which helps consumers to influence their buying decisions accordingly. If done right, it can prompt them to add the marketed product directly to the cart or even complete the abandoned purchase.

      3. Establishing Brand Image

      With specific brand language and marketing campaigns, organisations and businesses establish the brand image in consumers’ minds. Creating a positive brand image today relies entirely on digital marketing. Especially in terms of social media marketing, digital marketing aids e-commerce businesses to establish their brand image. Through social media marketing, businesses captivate users and hook them with products and services that benefit the consumer journey from awareness to sales.

      4. E-commerce Digital Marketing Is Cost Effective

      SMEs work around tough financial boundaries. As traditional marketing involves, print, direct mail, outdoor marketing, telemarketing, and broadcasting… it becomes a hefty investment in the initial days when the profit margins are low. Moreover, traditional marketing is for a broad audience, where one has no data about the reach and the impact of ads.

      While in digital marketing one can get higher results in lower costs. Marketing tools like social media optimisation, and search engine optimisation helps in creating credibility for the brand. While PPC, Google ads, and Facebook Ads are part of paid marketing, include a well-targeted audience. The investment is based on performance and the goal of a campaign. This benefits the business, as the ROAS and CPA are well-recorded and can be optimised based on the needs of the business.

      Essential Digital Marketing Services For E-commerce Business:

      1. Search Engine Optimization (SEO)

      Search Engine Optimization involves all the techniques which are necessary to rank your website on search engines and by which customers can find your eCommerce site easily on the top of SERP. It is a direct method that can drive enormous traffic to an eCommerce website.

      2. Search Engine Marketing (SEM)

      It is a form of marketing that is done to promote a website by increasing its visibility in search engine results. It includes a pay-per-click strategy, through which a business can grab the attention of the consumers when they search for your products which will help the business to gain leads and sales.

      3. Social Media Marketing (SMM)

      Social media platforms like Facebook, Instagram, Twitter, etc. hold tremendous power to boost the sales of an e-commerce business. Through proper social media marketing techniques, one can easily spread the word about an eCommerce business which would help the business to flourish. Social media is the perfect platform for brand building and brand promotion. With social media campaigns and advertising, an eCommerce business can raise interest and intrigue their followers which can lead to an increase in sales.

      4. Email Marketing:

      With the help of email marketing, a business can reach a bulk audience at a time. Personalized emails can be sent to the target audiences to bring them back to your site. Triggered emails and scheduled email campaigns can also be used to boost sales.

      5. Content Marketing:

      Content is king and will also remain so. It is a crucial part of the eCommerce business. Search engines and social media channels love fresh and interactive content. Posting relevant and useful content on search engine and social media profiles help in achieving increased conversions and boosts sales.

      Benefits of E-Commerce Digital Marketing Services

      There are numerous advantages of E-Commerce Digital Marketing Services:

      • Increased brand awareness
      • Improved brand credibility
      • Greater engagement
      • Boosts conversions
      • Drives more sales
      • Low-cost marketing
      • Gain a genuine audience base
      • Raise customer loyalty
      • Quality lead generation and nurturing
      • Measurable analytics
      • Higher Revenue

      The Bottom Line!

      It can easily be concluded that digital marketing for eCommerce businesses easily outranks the traditional form of marketing. With the help of digital marketing, an eCommerce business can increase brand awareness and credibility, boost conversions, drive more sales, increase engagement, and boost its revenue.

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