Home / Our work / Construction equipment makers
Work · Our work · Results shared 1-to-1
Construction equipment makers hear that marketing leads are junk, and they watch sales fall every monsoon.
Construction equipment makers hear that marketing leads are junk, and they watch sales fall every monsoon. New brands must also win over contractors who know the old names.
PromotEdge, an integrated marketing agency in India, has worked on these problems for equipment and engine makers. This page shows how, with client names kept private and results shared 1-to-1 under NDA.
Four problems hold back most equipment brands. They come from our construction equipment industry page and from trade reports. Under each we say what the work did about it.
Dealers say the marketing leads are junk.
A lead with no machine, site or time is hard to follow up, so the dealer stops trying. How we worked on it: Lead generation and WhatsApp marketing, with QR codes that tie each enquiry to the place it came from.
The team came back from the show with only a box of visiting cards.
Without a follow-up plan, a show's contacts go cold in a fortnight. How we worked on it: Event branding for the stall, catalogues to take away, and email to carry on the talk afterwards.
Contractors still see the brand as the new, foreign one.
A contractor who has not seen the machine at work falls back on the name they know. How we worked on it: Branding work and brand campaigns that made every piece look like one company, with digital films and CGI content that show the machine.
Sales drop every monsoon, so all marketing is switched off.
Rented machines sit idle in a long monsoon, and owners delay buying. When marketing stops with the season, the brand has to start again. How we worked on it: Search work, blogs and social media, which can keep going while site work slows.
Construction equipment and engine makers that sell through dealers to contractors, rental firms and project teams. We have worked with 3 construction equipment and engine brands, and we do not name them.
Our beliefWe believe in process. Good results should repeat, not happen by luck.
We ran brand, digital and print as one plan, built around the dealer and the contractor.
Branding work, so every piece looks like it comes from one company.
We built it, then kept it and its server running.
Search work and blogs, lead generation, WhatsApp marketing and QR codes that tie each enquiry to its source.
Advertising and brand campaigns, with performance marketing judged on enquiries.
Event branding and creatives, brochures, catalogues, diary and calendar design.
Social media, influencer work, CGI content, photoshoots and digital films.
All of it sat with one team, so a dealer and a contractor met the same company everywhere.
Results and screens are shown only under NDA. We can take you through the equipment work in a 30-minute video call or at our Kolkata office.
The trade, the services used, and what clients say.
No. Our NDAs stop us tying a client's name, screens or numbers to the work on a public page. A 1-to-1 call covers the method and the results, and we will say plainly what we can and cannot show.
Yes, where the plan needs it. The dealer is the buyer's first contact, so the plan covers what the dealer shows, says and follows up. We scope it with you in the first call.
Keep the slower, cheaper work going, such as search and content, while site work is down. Then the brand is still in view when contractors start buying again.
