“We booked the biggest mall in the city, and the wrong crowd walked past.”
A mall near your dealers, with the shoppers you sell to, often beats the famous one. We compare malls on who visits.
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BTL & Activation · Brand activations · Mall activation
Mallactivation
Since 201565+ in-house teamKolkata office, 5 team bases
Thousands walk past every day. We make the right ones stop, try and leave a number.
A strategist calls you in one working day.
/ 01 Mall activation agency
Footfall is free.Attention isn't.
Too often a mall stall draws a crowd and lots of photos, but almost no phone numbers. PromotEdge runs atrium events, kiosks and experience zones across India, so shoppers who stop become leads and sales.
Every run starts from a number we agree first.
Choose a mall over a society or street activation when you need many shoppers with money to spend, in a clean and safe space, on a fixed weekend. A mall gives you the crowd. It does not give you their attention. That part is our job.
The crowds are real. South City Mall in Kolkata was reported in June 2025 to draw 55,000 to 60,000 visitors a day, and 75,000 to 2 lakh on weekends and festivals. Most came for something else, so a banner gets a glance at best.
Our job is to impress your customers, not you. So we design the reason to stop first: a test, a game, a sample to taste or a two-minute demonstration with a next step. Then we pick the mall and spot. Crews, stalls and set-up are delivered within the PromotEdge group.
Malls suit B2C (selling to consumers) and D2C brands. Real estate projects book site visits there and banks and insurers open accounts. Manufacturers with a retail line, such as appliances or tools, let shoppers try the product. Clinics and diagnostic centres can run a health-check stall. A dealer-led brand whose buyers are masons or electricians does better with influencer meets than a mall stall.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 1office, in Kolkata, with team bases (not offices) in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Formats and what you receive
Kiosk, atriumor experience zone.
| Format | When it works, and what you get back |
|---|---|
| Kiosk or stall | Steady, low-cost presence over many days: sign-ups, apps, small products. Daily counts of people engaged and cost per lead |
| Atrium event | A product launch, contest or show that needs a stage and a crowd. Participants, leads and social posts |
| Experience zone | Products people must try: cars, two-wheelers, appliances, beauty. Trials or test drives booked, and follow-ups |
| Display with a crew | A car, bike or product on show for weeks, with a small crew at peak hours. Enquiries and visits to your nearby store |
| Tie-up with an in-mall store | Your stall sends buyers to a store in the same mall with a code. Codes redeemed link the stall to sales |
Each mall sets its own rules on space, sound, set-up times, branding and safety. We confirm them in writing before costing.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“Our kiosk sat in a corner nobody passed.”
The same kiosk sees very different traffic near the escalators than in a corner. We walk the mall at your hours.
“The set-up wasn't ready when the mall opened.”
Most malls allow set-up only outside trading hours. We plan build, entry and safety checks with the mall's operations team.
“We have photos and a crowd count, but no leads.”
Leads are captured by tablet, QR code or WhatsApp, with consent, and reach your sales team the same day.
“The weekend we booked clashed with the mall's own sale.”
We check the mall's events, sale periods and nearby bookings before we confirm a date.
Have a mall and a weekend in mind? Send both, and we will tell you what a good day would look like. Get a free growth plan
/ 04 How we run it
From mall shortlistto the evening report.
A single-mall weekend usually needs two to three weeks of preparation; festive dates need booking earlier. We can't do magic alone: send your targets and store list early.
- 01
Set the target
What a good day looks like: people engaged, trials, leads or sales, and the cost per lead you can afford.
- 02
Shortlist malls and spots
Malls compared by who visits, nearness to your stores and free dates.
- 03
Book and get approvals
Space, dates, layout, sound and safety approved in writing by the mall.
- 04
Build and train
Stall design done, crew trained on the product and on recording consent.
- 05
Run with daily numbers
A supervisor on site, an evening report by day and hour, and a change of plan if a spot underperforms.
- 06
Hand over and review
Leads go to sales the same day, and we note what to repeat.
Our beliefWe use AI to save your team's time. A person still makes the decision.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C (direct-to-consumer) brand uses a kiosk to turn trials into online orders. A dealer-led brand sends buyers to the nearest store with a code. A franchise tests one mall before opening an outlet. A services brand books appointments on the spot.
- Set targets before booking. A stall without a target is judged on photos. A target per hour.
- Walk the mall at your hours. Traffic changes by spot and by time. A spot shortlist.
- Capture leads with consent. A number you may call is worth more than a crowd count. Same-day leads for sales.
- Send an evening report. A weak spot can be fixed on day two. Daily numbers by hour.
AI in mall activation: today and next
Today: WhatsApp
Meta announced Business AI on WhatsApp in May 2026 for eligible small and medium Indian businesses. It answers customer questions around the clock, captures leads and books appointments, and the owner can step in or turn it off. A stall QR code can lead to it.
Source: Meta newsroom, Business AI on WhatsApp for small businesses in India, announced 14 May 2026, read 10 October 2026
Limits
Meta says only eligible businesses can use it, and does not list the criteria. At the stall, a trained person still wins the two minutes.
Next
Our view: follow-up will get faster, so the reason to stop matters more. Want us to plan yours? Ask us.
Not sure whether a kiosk or an atrium event fits? Talk it through with us before you book the space. Talk to us
/ 05 Cost
What a mall activation costs.
We don't publish a price list. We quote each mall run after a first conversation, against a written plan, within 2 working days. The mall's space fee is passed on at actuals.
What affects the cost
- The mall, the spot and the dates: festive weekends cost more
- Format: a kiosk, an atrium stage or an experience zone
- Number of days and malls
- Stall or stage build, sound and screens
- Crew size, giveaways, samples and prizes
How we quote
- We talk about who should stop at your stall, and the malls and dates you have in mind
- We write down the format, days, crew and targets for each mall
- You approve each cost on its own line
What you get in the quote
- Mall, spot and dates, with the space fee as the mall quotes it
- Build, sound and screens, set-up and strike times
- Crew, training and a supervisor on site
- The daily and end-of-run report with cost per lead
Compare quotes on what a lead is likely to cost, not on the space fee alone. A cheaper corner can be dearest if nobody passes it.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More brand activations
What people say
In their own words
What clients told us after working with PromotEdge.
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.
No pressure. No sales pitch.
Tell us who should stop at your stall.We'll show you the plan.
Straight answers.
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It depends on the mall, the spot, the dates and the format. A weekday kiosk and a festive weekend on an atrium stage are very different budgets. We don't publish a price list. We quote after a first conversation, against a written plan, with the mall's space fee at actuals.
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It plans and runs your brand's stall, kiosk or stage inside a mall, and turns the shoppers who stop into leads or sales. That covers choosing the mall and spot, booking, building the stall, training the crew, capturing leads with consent and reporting every day. Festive weekends are booked early.
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A kiosk is cheaper and works over many days, for steady sign-ups and enquiries. An atrium event costs more and suits a launch or a contest that needs a crowd at one time. Many brands start with kiosks to find the right mall, then book an atrium there.
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That depends on the mall's rules and your category. Some malls allow on-the-spot sales or bookings, others allow only demonstrations and lead capture, especially when a store in the mall sells the same thing. We confirm this with the mall before planning.
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Against targets set before the day: people engaged, trials, leads with consent and cost per lead, by hour. What can't be measured can't be achieved, so you get an evening report each day and cost per qualified lead by mall. Where a store is involved, codes link the stall to sales.
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Our in-house team of 65+ people, with industry consultants and partner agencies where a job needs them. Our servicing team is based in cities across India, and we meet you in your city at least once every three months. For work in Kolkata, see Kolkata brand activations.