“Masons use what the dealer pushes, and our brand is not on their list.”
A meet gives the mason a reason of his own: he has handled your product. See building materials.
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BTL & Activation · Trade & channel marketing · Influencer meets
Influencermeets
Since 201565+ in-house teamKolkata office, 5 team bases
The people who recommend you at the counter. Meet them, teach them, count what follows.
A strategist calls you in one working day.
/ 01 Mason meets and trade influencer meets
Meet the people whosay your name at the counter.
A dealer pushes what pays him the better margin, and the mason at the counter pushes what he has handled himself. PromotEdge runs meets across India for masons, contractors, electricians, plumbers, architects and mechanics, so the people buyers trust recommend your brand more often.
In trade marketing, an influencer is the person a buyer asks at the shop: the mason who picks the cement, the electrician who names the wire. For social media creators, see influencer marketing.
We would start with one district, not ten towns. Your dealers name the 30 people who send them the most customers. We invite them, run one small meet and count recommendations for three months.
The more your dealers join in, the faster it works. Schemes between meets sit on trade and channel marketing. Meets for the dealers themselves sit on dealer meets.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What you receive
From a dealer's listto a count of recommendations.
| Deliverable | What it is |
|---|---|
| Influencer list | Names, trade, phone number and naming dealer |
| Invitations and tracking | A WhatsApp invitation in the local language and a dealer call; replies tracked daily |
| Meet plan | Hall or shop, day, time and a two-hour run of show |
| Demo and training | The product used live, the way that trade uses it |
| Registration and small gifts | Guests signed in on a phone; gifts approved by your finance team and recorded |
| Follow-up | A thank-you the next day and a call from the dealer within seven days |
| Recommendation report | Who came back, recommendations dealers counted, and sales against a similar district |
You choose what stays with your team. Some brands keep the dealer calls and hand us the rest.
Our beliefThink creative. Act on numbers.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“We held a mason meet last year. Three hundred came, and sales did not move.”
Big crowds hide who matters. We invite people dealers name, and count what they do after.
“Our sales team knows the dealers, not the electricians and plumbers who send customers to them.”
Your dealers know. We ask them town by town.
“Architects and contractors choose on paper, and we only meet the dealer.”
A small session with samples and specification sheets reaches them. See interior design.
“The same few people take the gifts, and the rest have stopped coming.”
Small gifts are agreed in advance by trade, and recorded.
“We sell through chemists, and our legal team says gifts are a problem.”
We plan the meet around product information and training, within the code. The FAQ below says how. Brands that sell to clinics and diagnostic centres follow the same care.
Tell us your district and your trade, and we will sketch the first 30-person meet. Get a free growth plan
/ 04 How we plan it
One district, thirty people,three months of counting.
The first meet is usually about four weeks from the start, and the count runs for three months after it. We confirm the timeline in the quote. Our servicing team is based in cities across India.
- 01
Week 1: listen
Which district, which trade, and what a recommendation looks like. We agree one thing to count.
- 02
Weeks 1 to 2: dealers name 30 people
Each dealer names the people who send him the most customers. We do not buy lists.
- 03
Weeks 2 to 3: invite and plan
Each dealer calls the people he named. We send the invitation and track replies daily.
- 04
Week 4: the first meet
About two hours: a demo in their hands, short training, questions, registration and a small gift.
- 05
Weeks 5 to 8: follow up and count
A thank-you, a reminder and a dealer call. Dealers note each recommendation.
- 06
After three months: read the numbers
If recommendations and dealer sales rose, we take the meet to the next district. If not, we change it.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A cement or tile brand meets masons and contractors. A wire or switch brand meets electricians. A spare-parts brand meets mechanics in garage clusters; see auto spare parts and lubricants. A brand that also sells online still needs these people to recommend it at the counter.
- Let dealers name the guests. A dealer knows who really sends customers. One list, town by town.
- Put the product in their hands. People trust what they have handled. A demo in the way that trade uses it.
- Follow up within a week. A repeat a few days later helps them remember. A thank-you and a dealer call.
- Count against a similar district. A full hall proves nothing; sales do. A monthly report for three months.
AI in influencer meets: today and next
Today: local-language invites
Google's help page lists Hindi, Bengali, Marathi, Tamil, Telugu, Odia, Gujarati, Kannada, Malayalam, Punjabi and Assamese among Gemini web app languages, but not Bhojpuri or Santali. It can draft an invitation. A local reader checks every line.
Source: Google Gemini Apps Help, read 10 October 2026
Next
Our view: drafts and reminders will get faster, while the meet itself stays a handshake and a demo. Want us to show where AI could save your team time? Ask us.
Want to talk it through first? Chat with us on WhatsApp. Chat with us
/ 05 Cost
What affects the costof an influencer meet.
No price list. These things move the number.
We do not publish a price list. A two-hour mason meet and a monthly series across many districts are different jobs. Venue, food and gifts are at actuals, shown before you approve.
What affects the cost
- Number of people invited per meet, and number of meets
- Trades: a mason meet and an architect session need different rooms
- Venue and demonstration needs
- Small gifts and food per guest, and the monthly report
How we quote
- You tell us the district, the trades and the dealers who sell for you
- We write the scope: list, meet, demo, gifts, follow-up and report
- We send the quote within 2 working days, each cost on its own line
What you get in the quote
- The dealer-named influencer list
- Invitations in the local language
- Demonstration, training and registration
- Follow-up and a monthly recommendation report for three months
When you compare quotes, check that each includes the follow-up and the count.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
More in trade marketing
Goes well with
What people say
In their own words
What clients told us after working with PromotEdge.
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player
No pressure. No sales pitch.
Tell us your towns and your trades.We'll show you the first meet.
Straight answers.
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In trade marketing, influencers are the people who recommend a product where it is bought: masons, contractors, electricians, plumbers, mechanics and architects. A meet brings them together to see the product and meet your dealers. It is not social media influencer marketing.
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The people your dealers name. Ask each dealer for the ten people who send him the most customers, and invite those first. A dealer's list beats a bought list, because the dealer knows who really sends customers. Start with 30 people.
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Agree one thing to count before the meet, such as recommendations dealers hear about or dealer sales. We count for three months and compare with a similar district without a meet. A full hall alone proves nothing. If the numbers did not rise, we tell you.
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For masons, electricians and mechanics, small useful gifts are normal if your finance team agrees. Medicines differ. India's UCPMP 2024 bars any gift to anyone “qualified to prescribe or supply drugs”, through distributors too. So a pharma meet rests on product information and training. General guidance, not legal advice.
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It depends on how many people come, how many trades, the venue, the demo and the gifts. We quote against a written scope, with our fee, venue, food and gifts on separate lines. A pilot in one district shows whether it pays.
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Yes. Our servicing team is based in cities across India and works hybrid, so we stay in touch every day and meet you in your city at least once every three months. Our in-house team of 65+ people runs the work, with industry consultants and partner agencies.