“Every quarter our results ad becomes a last-minute scramble.”
We hold the format, papers and deadline on a calendar and prepare the ad before the board meets.
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Advertising · Print advertising · Newspaper ads
Newspaperad booking
Since 201565+ in-house teamKolkata office, 5 team bases
Display ads, notices and results, in any Indian daily. Booked right, on the right date, with proof.
A strategist calls you in one working day.
/ 01 Newspaper ad agency
One desk forevery newspaper ad.
A newspaper ad usually goes wrong at the booking desk: a missed deadline, a rejected file or a wrong edition, and no printed page to show later. PromotEdge books display ads, classifieds, recruitment ads, results and public notices in dailies across India, so your ad runs in the right edition on the right date, with proof.
Who this is for. Companies that book ads for results, hiring, tenders and launches. Listed companies book results notices to a fixed deadline. Real-estate developers book launches and property notices. Healthcare groups and industrial plants book hiring ads and tenders.
The release order is the written booking a paper accepts, with the date, size, position and rate. Most errors start when it does not match the artwork. We believe in process, so a good booking repeats and does not depend on luck. For a wider plan, see media buying and print advertising.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 What we book
The newspaper adscompanies book most.
| Ad type | What matters most | What we deliver |
|---|---|---|
| Financial results | The deadline and the two-paper rule | A ready format, papers agreed in advance |
| Recruitment ads | The editions and day job-seekers read | Design, editions and a tracked way to reply |
| Tender, property and legal notices | Exact wording, the right papers, a fixed date | Your approved text, set exactly, with proof |
| Display ads | Size, position, day and a response you can count | Design for each paper and response tracking |
| Front-page jackets | Booking early; the paper's artwork rules | Early reservation and a check on the printed copy |
Statutory and legal text is set exactly as your company secretary or lawyer approves it. We don't edit it or advise on what the law requires.
/ 03 Common hurdles
What usually gets in the way,and the way through.
“The paper rejected our artwork the evening before release.”
Each paper has its own column width and file rules. We resize and check the artwork for every paper, early.
“We paid for colour, but the ad printed in black and white.”
The release order fixes size, colour, position and rate. We check the printed page against it.
“We can't find proof that last year's notice was published.”
You get a tear sheet or e-paper copy of every insertion, filed by date and paper.
“Our hiring ad brought calls from districts we don't recruit in.”
Most dailies sell editions separately. We book only the editions that cover your places.
Have a results notice or tender coming up? Send us the date and the papers, and we will check the deadlines first. Get a free growth plan
/ 04 How a booking runs
From briefto tear sheet.
- 01
Brief
What the ad is for, where your readers are, the date or deadline, and any rule the notice must meet.
- 02
Shortlist papers and editions
By language, region and edition, comparing certified circulation from the Audit Bureau of Circulations (ABC). We say honestly where only older data exists.
- 03
Rates and artwork
Each paper's quoted rate for your written approval. The ad designed once, then resized for each paper.
- 04
Release order and deadline
A release order to each paper, matched to the artwork and sent before its deadline.
- 05
Release and proof
We check the printed or e-paper page, report any error to the paper, and send you a copy of every insertion.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A listed company books to a regulator's deadline. A developer books around launch dates and project notices. A D2C (direct-to-consumer) brand books offers and tracks replies. An exporter or plant books hiring ads and tenders.
- Put dates on one calendar. Results, notices and tenders have fixed deadlines that do not move. A booking calendar for the year.
- Resize for each paper. Column widths and file rules differ, and a rejected file costs a day. One checked file per paper.
- Match the printed page to the release order. Differences in size, colour or edition get fixed faster when raised early. A tear sheet and a short note.
- File every insertion by date and paper. An auditor may ask a year later. A proof folder you can open.
Who sets the rules and keeps the numbers
Circulation, agencies and ad standards
The Audit Bureau of Circulation's site shows audited circulation figures, with distribution by state, district and town, for the January to June 2026 audit period. The Indian Newspaper Society, inaugurated in 1939, sets recognition rules for advertising agencies and monitors agency payments to publications. ASCI is an independent self-regulatory organisation that aims to keep advertisements fair, honest and within the ASCI Code.
Source: ABC; Indian Newspaper Society; ASCI, all read 10 October 2026
AI in newspaper advertising: today and next
Today: drafts and labels
AI tools can draft headlines and resize layouts, and someone must still check every fact and every column. ASCI's home page links to its guidelines on labelling AI-generated content in advertising. Read them before an AI-made picture or voice goes into an ad.
Source: ASCI, read 10 October 2026
Next
Our view: faster drafts will not change deadlines, rates or proof of release. Want us to look at where AI could save time on your bookings? Ask us.
Not sure which papers reach your buyers? Tell us the cities and the language. Talk to us
/ 05 Cost
What a newspaper ad costs.
We don't publish a price list. Space is charged at each paper's quoted rate, shown before you approve. Design and resizing are a separate line. The quote follows within 2 working days.
What affects the cost
- The paper and edition: national dailies cost more than district editions
- Size, colour and the position or page requested
- The day: weekend and festive days often cost more
- Number of papers, editions and languages
How we quote
- You tell us the message, the papers or cities, and the date the ad must appear.
- We check each paper's editions, deadlines and column sizes against your ad.
- The quote shows each paper's rate on its own line, before any release order goes out.
What you get in the quote
- The papers and editions, with the day each ad appears
- Size, colour and position for each insertion
- A copy of every insertion as proof
Many papers pay agencies a commission on the space they book. Ask any agency, including us, how it is paid.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Our beliefWe start with logic and your numbers, not with ideas we happen to like.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
What people say
In their own words
What clients told us after working with PromotEdge.
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player
No pressure. No sales pitch.
Send us the brief and the date.We'll tell you what's possible.
Straight answers.
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It depends on the paper, edition, size, colour, position and day. A small classified in one district edition and a front-page jacket in a national daily are worlds apart. We show each paper's quoted rate before you approve. For a fuller breakdown, read our newspaper advertisement cost guide.
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As general guidance, Regulation 47 of SEBI's LODR rules asks for publication within 48 hours of the board meeting. It goes in one English national daily and one daily in the language of the registered office's region, and may be a short ad with a QR code. Your company secretary decides what applies. This is not legal advice.
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Choose the paper and edition, then send your text or artwork with the date you want. The paper quotes a rate and takes a written release order. We do each step for you. Classifieds can run within a day or two, display ads need a few days, and front-page jackets weeks.
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A name change notice is a public notice. Your lawyer decides the exact words and which papers and languages it must run in. We set the approved text exactly, book the papers and send you a tear sheet or e-paper copy for your file. This is general guidance, not legal advice.
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Honestly, current readership figures are thin. The last Indian Readership Survey (IRS) was in 2019, so most readership numbers you see are old. Circulation audited by the ABC is more current, and we also look at each paper's editions and language.
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Yes. We book English, Hindi and regional-language dailies across India. Our servicing team is based in cities across India, and the booking is made with the paper, so it does not depend on where we sit. We meet you in your city at least once every three months. We buy newspaper space through our media partners.
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Yes. You get a tear sheet or e-paper copy of every insertion, labelled with paper, edition and date. To see whether the ad worked, we add a tracked phone number, email or WhatsApp link, then report the enquiries and the cost per enquiry.