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Industries · D2C & ecommerce · Digital marketing
Ads, search, marketplaces and repeat-order messages, planned on what each order leaves you.
A strategist calls you in one working day.
In short Digital marketing for an ecommerce brand is how an online shop finds shoppers and turns them into orders that still leave a profit. It covers Meta and Google ads, SEO, marketplaces, creators, WhatsApp and email. We plan it on contribution margin and the cost of a new customer, and we read every channel in one sheet.
Written by Vinnay Agarwaal, COO and Ecommerce lead with Avi SarafUpdated 14 Nov 2026
Digital marketing for an ecommerce or D2C brand means finding shoppers online and turning them into orders that still leave a profit. PromotEdge plans Meta and Google ads, search, marketplace listings, WhatsApp and email for online brands, starting from the margin on each product, not from the ad budget.
Most ecommerce marketing goes wrong in one place: each channel is judged alone. Meta shows its own return on ad spend (ROAS: what you sell for every ₹1 of ads), the marketplace shows its own sales, and your bank shows a third number. We put them in one sheet. It is read on contribution margin (what an order leaves after product cost, shipping, fees, returns and ads) and on the cost of winning one new customer (CAC).
The channels, and the page that explains each: paid ads on Meta and Google, social media and creators, marketplaces, WhatsApp, ecommerce SEO and email. For a Shopify or other store that needs fixing first, see Shopify development. The full picture for your category is on our D2C and ecommerce marketing page.
Start with two channels and add a third when the numbers hold. Which two depends on your buyers: Meta ads and creators show the product to people who were not looking, while Google Shopping and marketplace listings meet people who are searching. Email and WhatsApp bring repeat orders, and repeat orders carry the profit.
Want a second look at your numbers first? Our marketing audit works out margin by product and break-even CAC. A strategist has a free 30-minute call with you, by phone or WhatsApp, and a written quote follows within 2 working days. Nothing starts until you approve it. This is general guidance for online brands that sell direct to shoppers.
Product ads for people who are already searching, with budgets set on margin.
Google AdsGoogleListings, ratings and ads on Amazon, Flipkart, Myntra and Nykaa, read by margin per product.
AmazonFlipkartMyntraNykaaReels and creator videos on Instagram and YouTube, judged on orders.
InstagramYouTubeOrder confirmation, cash-on-delivery checks and reorder reminders, sent only to people who agreed.
WhatsAppLonger content, invoices and weekly mail to a list that has agreed to hear from you.
For packaged wellness, baby, pet and electronics accessory brands: dark-store stock and ads.
BlinkitZeptoSwiggy Instamart“Meta shows a great ROAS, but there is no money in the bank.”
Work out what each order leaves after product cost, shipping, fees, returns and ads, then set ad spend from that. Judge the account on blended CAC (all spend divided by new customers), not on a platform's own ROAS.
“Meta worked for a year. Now every order costs more.”
Tired ads raise the cost. Test new pictures and videos each week, and add places to sell: marketplace ads, search and creators, so that not every order depends on one paid channel.
“We cut Meta, and Amazon sales fell too.”
Shoppers often see the ad on Instagram and buy on a marketplace. Read total sales across your store and the marketplaces before you cut a channel.
“Half our cash-on-delivery orders come back.”
Confirm each order and address on WhatsApp before dispatch, and reward paying in advance. RTO (return to origin) means a parcel refused at the door; you pay shipping twice.
“Customers buy once and disappear.”
Welcome, refill and win-back messages on email and WhatsApp bring buyers back, because the repeat order is where the profit is. A CRM (one record of every customer) runs them.
“We cannot tell which channel to start with.”
Pick by what your buyers do, start with two, and add a third when the numbers hold. Our free 30-minute call is the place to compare each channel against your margins.
Does one channel look like a hero while the bank says otherwise? Tell us which one, and we'll start with your numbers. Tell us which channel
We list margin by product, and what a new customer may cost before an order loses money. Your free marketing ROI calculator helps with the sum.
Traffic sent to a weak page is wasted, so the page and the checkout come first. Every order is tracked by source, so ads can learn from it. See analytics and tracking.
You choose the first two with us. Budget is capped, and it grows only where orders stay profitable.
Fresh creative goes in weekly, so a tested ad is always ready to take over from a tired one. A third channel opens when the numbers hold.
Email and WhatsApp carry repeat orders. One sheet shows total sales, spend and new-customer CAC across every channel, with returned orders taken out.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
India's data law needs clear consent. Creator posts need a visible label.
India's Digital Personal Data Protection Act, 2023 says consent must be free, specific, informed, unconditional and clearly given, for a stated purpose. ASCI's influencer guidelines say a material connection, which includes free products and discounts, needs a disclosure that is upfront and prominent, not buried in hashtags. The brand and the influencer are both responsible.
Source: Digital Personal Data Protection Act, 2023 (22 of 2023), section 6(1), MeitY (https://www.meity.gov.in/static/uploads/2024/06/2bf1f0e9f04e6fb4f8fef35e82c42aa5.pdf). Advertising Standards Council of India, Guidelines for Influencer Advertising in Digital Media, with Addendum II dated 17 Aug 2023. Carried over from our D2C social media and performance pages; read 10 Oct 2026. General guidance, not legal advice
Our view: a shopper sees the product on a reel or a friend's phone, then searches the name, reads ratings and compares the price on Google or a marketplace. They drop out at a slow page, a surprise delivery or cash-on-delivery fee, or an unclear return rule. So the report should count the whole path, not the last click.
You can know your margin by product, reply to reviews fast, keep stock honest and send fresh photos and videos each week. Platform auction prices, ad approvals and marketplace fees are not yours or ours to set. A warehouse, courier or packing partner is not ours. If buyers do not come back, fix the product, price or delivery first, because no ad can do that.
Margin first, because an ad can win an order and still lose money. Store and tracking next, because ads cannot learn from orders they cannot see. Two channels and a capped test, so a bad bet stays small. Weekly new ads, because ads wear out. Email and WhatsApp last, because repeat orders carry the profit.
IAMAI: a not-for-profit industry body for the online and mobile sector, speaking for its members to government.
ASCI: the Advertising Standards Council of India, an independent, voluntary body that aims to keep ads truthful under its own code.
Source: Official sites of each body, read 10 Oct 2026
Not sure which two channels should lead? Let's compare each against your margins. Pick the first two
No price list. These things move the number.
We don't publish a price list. Ad spend goes to Meta, Google and the marketplaces, outside our fee. Our fee depends on three things.
Ask every agency, us included: is the target set on contribution margin, or only on platform ROAS? For a planning range from public data (not our prices), try the marketing budget calculator.
For projects we think we can help, this is how it goes.
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
A short, honest plan: what to fix first and what we would do. It is free.
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Our beliefWhat can't be measured can't be achieved.
The expertise that fits your business, and the places we work.
Led by Vinnay, COO and Ecommerce lead
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCG
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducation“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricals“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metals“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing Consultant“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCG“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSportsIt is how an online shop finds shoppers and turns them into orders. For a D2C brand it covers Meta and Google ads, creators, marketplaces, SEO, email and WhatsApp. We plan it on contribution margin and the cost of a new customer, and read every channel in one sheet.
You set the ad spend on Meta, Google and the marketplaces. Our fee depends on the channels, the number of products, the new ads made each month and the tracking work. We don't publish a price list. A written quote follows within 2 working days of the first call.
Pick by what your buyers do. Meta ads and creators show the product to people who were not looking. Google Shopping and marketplace listings meet people who are searching. Email and WhatsApp bring repeat orders. Start with two channels and add more when the numbers hold.
Meta and other social platforms create demand by showing the product to people who weren't looking. Google and marketplace search capture demand from people who are. Most brands need both. We set the split from your category's demand and margins.
Start once three things are ready. You know your margin on each product and your break-even CAC. Your store page or listing turns visitors into orders. You can track every order by source. Before that, fix those first. Then begin with a small, capped test, and add budget only where orders stay profitable.
It depends on the channel. Paid ads can bring orders in the first weeks, but they pay back only when a new customer earns back what it cost to win them. SEO results usually come in 3 to 6 months. We cannot promise a number of orders or a date, and we say so before you sign.
CAC is what one new customer costs. Test new ad creative every week, because tired ads raise the cost. Send traffic to a fast page with a short checkout. Add repeat orders by email and WhatsApp, and cut refused cash-on-delivery orders by confirming on WhatsApp. Add marketplace ads and SEO, so not every sale depends on paid ads.
Ask every agency, us included. Are targets set on contribution margin, not platform ROAS? Is it one plan for site, marketplaces and ads? How many new ads does it test each month? Who runs your account? With us, a named servicing team member.
Our main office is in Sector V, Salt Lake, Kolkata, and we plan ecommerce digital marketing for online brands in other cities too. The servicing team meets you on calls and online. See our Kolkata page for the city.
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
