“We printed a full run of brochures, and the QR code won't scan.”
We scan every printed proof on a low-cost Android phone, in poor light, at the final size, before the run is approved.
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Digital · QR code marketing
QR code marketing for print, packs and shops
PromotEdge is an integrated marketing agency in India that offers QR code marketing for print, packs and shops to businesses across the country. A QR code on a brochure, pack or shelf asks people to stop and scan. Make sure it works in print, and that the scan leads somewhere useful.
A strategist calls you in one working day.
In short A QR code is a square pattern that a phone camera reads to open a web page or a chat. PromotEdge plans QR code marketing for Indian businesses: who owns the link, how the printed code is tested, and the mobile page or WhatsApp chat it opens.
Written by Sanjiv Kumar Yadav, Market researchUpdated 13 Nov 2026
/ 01 What's included
QR code set-up: from the link to the report
| Part | What we do | What you receive |
|---|---|---|
| A link you own | Put the final web address on your own domain. Put the final web address on your own domain, with any redirect tool in your company's name | A list of every code, where it points and who holds the login |
| Code design | A code in your colours. A code in your colours, with clear space around it and a short line saying what the scan gives | Print-ready code files for each placement |
| Print test | Scan the printed proof on a low-cost Android phone, in poor light. Scan the printed proof on a low-cost Android phone, in poor light, at final size and on the real surface | A pass or fail note per placement, before the print run |
| Landing page or chat | A mobile page or a WhatsApp chat with one clear next step | The page or chat flow, tested on a phone |
| Tracking | A separate link per placement, joined to your enquiries or orders | A monthly report of scans and enquiries by placement |
Printing is quoted on its own line. For the printed piece itself, see brochure and catalogue design.
This is part of our Digital work. See the full Digital service
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
What people say
What clients say about PromotEdge
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCGBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retail
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducationPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator/ 02 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Digital marketing for your industry
- D2C and ecommerceOne plan across search, ads, social and WhatsApp for online shoppers.
- Industrial manufacturingA digital plan built around engineers and purchase teams.
- ExportersSearch, ads, social posts and email planned together.
- SportsA plan for fans and sponsors, across search and social.
- SaaS and techSearch, ads and content working as one plan for software buyers.
- AI companiesOne digital plan, from first search to booked demo.
- Electricals and appliancesA plan for both shoppers and electricians, across search and WhatsApp.
- FMCGA plan for shoppers and retailers, judged on orders and reach.
- Building materialsOne digital plan judged on enquiries and orders, not clicks.
- EducationA plan that reaches parents and students through each admission cycle.
Show all industriesShow fewer
- HealthcareBookings kept are the measure, across search and WhatsApp.
- HospitalityA plan for guests, from first search to the direct booking.
- Real estateA plan for home buyers, from search to site visit.
- AutomotiveA plan that follows vehicle buyers from search to showroom.
- BFSIA digital plan for fintech users, within the rules.
- Construction equipmentA plan judged on enquiries and machine demos.
- Energy and solarA plan for solar buyers, from first bill check to site survey.
- FranchiseOne plan judged on signed agreements, not form fills.
- Gaming and esportsSearch, social and ads planned around how gamers find games.
- IPO and listed companiesSearch and social planned around what investors look up.
- Local businessesSearch, ads and WhatsApp for customers near your shop.
- LogisticsA plan for shippers, from first search to a quote request.
- Media and entertainmentA release plan joining search, ads, social and WhatsApp for audiences.
- NGOs and social sectorDonors and volunteers reached through one plan, judged on gifts and sign-ups.
- Political campaignsOne plan to reach voters across search, ads and social.
- Professional servicesClients get clear facts about your firm through search and social.
- Retail and jewelleryA plan for store shoppers, from search and WhatsApp to the counter.
- StartupsOne plan that reaches your first buyers on search and social.
- Steel and metalsOne plan for steel buyers, judged on enquiries and orders.
- Tea and agribusinessOne plan for tea and produce buyers, judged on orders.
/ 03 Common challenges
Common challenges we solve
“Our QR code stopped working, and the old tool says our plan has expired.”
A dynamic code from a paid tool stops when the subscription lapses or the vendor closes. We point codes to an address on your own domain, so you can move the redirect any time.
“The code opens our home page, and people leave.”
Each code opens a mobile page or a WhatsApp chat with one next step: call, book, order or ask.
“We have codes on packs, shelves and a brochure, and can't tell which one works.”
What can't be measured can't be achieved. Each placement gets its own link, so scans and enquiries are counted place by place.
“The code on our glossy pack scans on some phones and not on others.”
Shine and curves can stop a scan. We test on the real material and shape during the proof, and change the size or place if it fails.
“Nobody knows who set up our codes, or where the logins are.”
We keep a list of every code: where it is printed, where it points, and whose account holds it. The account is in your company's name.
/ 04 How we start
How we run QR code marketing: test the print, then count
We confirm the timeline in the quote. Nothing goes to print until the proof scans.
- 01
Name the next step
What should a person do after the scan: call, book, order or ask on WhatsApp? We agree this first.
- 02
Set up the link
The final address sits on your domain. Any redirect tool is in your company's name.
- 03
Build the page or chat
A short mobile page or a WhatsApp chat that opens in one tap.
- 04
Test the printed proof
Low-cost Android phone, poor light, final size, real surface. A failed test means no print run.
- 05
Go live and count
Each placement has its own link. Each month we read scans against enquiries and orders.
/ 05 Before you print a QR code
QR code checklist: own the link, test the print
Most QR code guides talk about design. The trouble usually starts later, when a code stops working or nobody scans it. Settle these points before the print run.
Ask who owns the redirect link. A dynamic code from a paid tool stops working if the subscription lapses or the vendor closes. Keep the final web address on a domain you control, and keep any tool account in your company's name.
Test the print, not the screen. Scan the proof on a low-cost Android phone, in poor light, at the final printed size and on the real surface. Glossy film, a curved bottle or a far-off hoarding can each stop a scan.
Send people somewhere useful. A scan that lands on your home page is mostly wasted. Open a mobile page or a WhatsApp chat with one clear next step.
Give each placement its own link. Then you know whether the pack, the shelf or the brochure brought the enquiry.
Say what the scan gives. A short line next to the code, such as “Scan to see the catalogue”, tells people why it is worth a scan.
Led by Shivanand, Digital Marketing Lead
Our beliefWe look at your business first. Marketing comes second.
/ 06 QR code marketing
What is QR code marketing, and when does it pay?
PromotEdge is a marketing agency that plans and runs QR code marketing for businesses across India, on brochures, packs, shop displays and outdoor ads. We set up the link, test the printed code and build the page it opens, so each scan can turn into an enquiry you can count.
A code costs little to add, and it is often the one part of a print job that shows who acted.
QR code marketing means putting a scannable code on something people hold or walk past, so they reach you from their phone in one step. There are two kinds. A static code holds the web address itself and can't change after printing. A dynamic code points to a redirect link, so you can change where it goes and count scans. Someone has to own that link and keep it alive.
Codes do well where people have a moment and a reason to scan: a brochure or catalogue, a pack, or in-store branding on a shelf. POSM (point-of-sale material, such as counter stands and shelf strips) is a natural home for one. On a hoarding, people pass fast and far away, so test the code before you print it there.
Many scans are most useful when they open a WhatsApp chat, where the person can ask a question straight away. QR codes are one part of our digital marketing work, and they sit well beside your print and shop branding.
/ 07 Cost
What affects the cost of QR code marketing
No price list. These things move the number.
We do not publish a price list. Printing and any paid redirect tool are shown on their own lines.
What affects the cost
- How many placements and codes you need
- Whether a mobile page or WhatsApp chat already exists
- How many surfaces must be print-tested
- Links to your CRM (software that keeps every enquiry) for tracking
- Monthly reports after launch
How we price it
- You tell us where the codes will go and what a scan should lead to
- We check your domain, pages and WhatsApp set-up
- A written scope, with each cost on its own line
What you get in the quote
- A link on your own domain for each code
- Print-ready code files
- A print test per placement
- The mobile page or chat flow, and the first report
Comparing quotes? Ask who owns the redirect link, and what happens to your printed codes if you stop paying for the tool.
How we deliver QR code marketing, and why
How your business model changes the plan
A D2C (direct-to-consumer) brand puts codes on packs to bring repeat orders online. A dealer-led maker puts them on catalogues and shelf displays, so buyers reach the dealer or the sales team. A developer or a school puts them on brochures, to book a visit.
- Own the link first. A printed code can't be changed, but the address behind it can. A list of codes and their links.
- Test on a low-cost phone. Your buyers don't all carry new phones. A pass or fail note per placement.
- Give each page one next step. A busy page loses the person who just scanned. A short mobile page or chat.
- Count by placement. Total scans don't tell you which piece worked. Scans and enquiries per placement.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Common questions
Short answers. For anything else, call or WhatsApp us.
-
QR code marketing is putting a scannable code on print, packs, shop displays or outdoor ads, so people reach your page or chat from their phone in one step. It pays when the scan leads to a clear next step, and you count what each code brings.
-
A static code holds the address itself and can't be changed after printing. A dynamic code points to a redirect link you can change and count. If you pick dynamic, keep the final address on a domain you control, so the code survives a change of tool or vendor.
-
Often the code came from a paid tool, and the subscription lapsed or the vendor closed. The printed code points to their link, so it stops with the account. Ask who owns the redirect link before you print.
-
Scan the printed proof, not the screen file. Use a low-cost Android phone, in poor light, at the final size and on the real surface, such as glossy film, a curved pack or a far-off hoarding. If it fails, change the size or place before the run.
-
To a mobile page or a WhatsApp chat with one clear next step, such as call, book, order or ask. A home page makes people search again, and many leave.
-
Give each placement its own link, then count scans and the enquiries or orders that follow. A monthly report shows which brochure, pack or shelf brought business.
-
Ongoing monthly work has a 3-month minimum. After that you can stop with 30 days' notice. A project has a clear end, and we confirm its timeline in the quote. The smallest first step, a free 30-minute call and a one-page plan, commits you to nothing.
-
Before work starts, we agree in writing who your main contact is, how often you meet, and who signs off each piece of work. The person who plans your campaign talks to the person who designs it every day. The seniors you meet at the first call are the people who run your work.
-
We work across India, with deep roots in East and North-East India. We visit you in your city every month, and we review progress with you online every week, so quality and delivery stay on track. When a job needs it, we place our team at your site.
-
We do not publish a price list, because a number on a page would be wrong for most readers. Three things set our fee: the work the plan needs, how senior the people are, and how often you want reports. Ad spend is separate from our fee, and GST is shown separately. For ongoing marketing, we usually charge a fixed fee up to a set limit, then a percentage of ad spend or of sales. After the first 6 to 9 months together, we also offer a variable model.
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