“Customers return orders, saying the colour looked different online.”
We set colour with a reference card, then match it by hand to the real fabric. Reds, navy, black and pastels get the most care.
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Advertising · Photography · Fashion photography
Fashionphotography
Since 201565+ in-house teamKolkata office, 5 team bases
Clothes that look online the way they look in the hand. True colour, real fabric, honest fit.
A strategist calls you in one working day.
/ 01 Fashion photography
Pictures that sell the garment,not just the mood.
Many fashion returns start with one thing: a photo that promised a colour or a fit the garment did not keep. PromotEdge plans catalogue, lookbook and marketplace shoots so shoppers buy with confidence and keep what they buy.
A kurta drapes, creases and changes colour under different lights, so clothing needs models, styling, steaming and a plan for every size and colour. For plain packshots, see product photography.
An online buyer asks three things: is this the real colour, how does the fabric feel, will it fit me? If your pictures do not answer, the shopper leaves, or buys and returns it. A return costs the courier both ways.
We believe in process, so each style gets a shot list: front, back, side, fabric close-up, fit, and the views each marketplace asks for. Files are colour-checked and named by SKU (one code per style, size and colour).
We also shoot lookbooks and campaign pictures, planned with the catalogue. Fashion brands and retail and jewellery stores plan it this way.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
Our beliefWe look at your business first. Marketing comes second.
/ 02 Shoot types and what you receive
Seven kinds of fashion shoot,each with its own job.
| Shoot type | Best for | What you receive |
|---|---|---|
| On-model catalogue | Product pages, dresses, kurtas | Full-length and close views, model height and size noted |
| Flat lay | T-shirts, kidswear, sarees, accessories | Clean overhead shots per colour |
| Ghost mannequin | Shirts, jackets, innerwear | Front and back images; the mannequin is removed in editing |
| Fabric close-ups | Ethnic wear, premium fabrics | Two to four detail images per style, colour-matched |
| Lookbook | Wholesale buyers, store staff, social media | Styled looks for a whole collection |
| Campaign shoot | Ads, hoardings, store windows | Key visuals in each medium's sizes, with room for your offer |
| Marketplace set | Myntra, Flipkart, Amazon, Ajio, Nykaa Fashion | Files sized and named for each platform's current guide |
Every shoot ends with a contact sheet, final files named by SKU and colour, and a list of anything not shot.
/ 03 What usually gets in the way
What gets in the way of fashion pictures,and the way through.
“Our catalogue looks like it came from five different shoots.”
One shot list, fixed lighting and the same crop for every style give your listings one clean look.
“We have 400 new styles for the festive season and six weeks.”
Big drops run like a production line: styles grouped by type and colour, models only where needed.
“The marketplace keeps sending our listings back for image problems.”
Each marketplace sets its own rules, and they change. We check every file against your category's current guide.
“Our lookbook is beautiful, but nobody can see the clothes.”
The garment stays the hero. A few clear full-length frames per look also feed ads and listings.
“Everything is on one slim model, and customers say it fits differently.”
Where it helps your buyers, we cast more than one size and note the height and size worn.
Want us to look at your current listing pictures the way a buyer would, and tell you what we see? Get a free growth plan
/ 04 How a fashion shoot works
From style listto listing-ready files.
A catalogue shoot usually takes two to four weeks from brief to final files, as planning guidance. A campaign with casting and location usually needs longer.
- 01
Brief and style list
Styles, sizes, colours, where each picture is used, and the go-live date.
- 02
Shot list
Each style is marked on-model, flat lay or ghost mannequin. You approve it before anyone books a model.
- 03
Samples, casting, styling
Samples arrive clean and steamed. Models suit your buyers and sizes.
- 04
Shoot with live review
Pictures are checked on a big screen against the shot list and a colour card.
- 05
Edit and colour-match
Creases are cleaned up and each colour matched by hand. You review a first set.
- 06
Deliver for every platform
Files sized for each marketplace, your site and social media.
Tell us what’s not working. We’ll send you an honest one-page growth plan, free.
Go deeperMore on this
Deeper reading if you want the research behind the plan.
How we deliver it, and why
How your business model changes the plan
A D2C label needs a look of its own across site and ads. A marketplace seller needs many styles fast, to each platform's rules. A wholesaler or boutique supplier needs a lookbook buyers can flip through. Workwear and uniform catalogues for healthcare, industrial and real estate firms follow the same shot list.
- Write the shot list before the shoot day. Late changes on set cost more than changes on paper. A list you approve.
- Set colour with a reference card. Colour is a common reason for returns. Colour-matched files.
- Cast for your buyers' sizes. Shoppers judge fit from someone like them. Height and size noted per image.
- Check each file against the platform guide. Guides change, and rejections delay launches. Files ready to upload.
- Compare returns and conversion afterwards. A shoot is part of selling. A before-and-after note.
AI in fashion photography: today and next
Today
Adobe says its Firefly editor can remove items, expand backgrounds and generate a new background, and that outputs carry Content Credentials. These help with backdrops and clean-up. A generated garment is not your garment, so true colour and fit still come from a real shoot.
Source: Adobe Firefly page, read 10 October 2026
Next
Our view: editing will get faster, and shoppers will still want the real fabric. Want us to show where AI saves time in your catalogue? Ask us.
Who sets the rules and who shapes the field in India
Bodies
FDCI is a not-for-profit body for the business of fashion in India, with over 400 members, and runs India Couture Week every July in New Delhi. ASCI is an independent, voluntary body that aims to keep Indian ads fair and honest.
Source: FDCI and ASCI websites, read 10 October 2026
A big drop coming and a tight date? Send us the style list. Talk to us
/ 05 Cost
What affects the cost of fashion photography.
No price list. These things move the number.
Fashion shoots vary from one flat lay to a full lookbook with models. Models, make-up, locations and studio hire are charged at actuals, shown before you approve.
What affects the cost
- Styles, sizes and colours to shoot
- Shoot type: flat lay and ghost mannequin need less set-up than on-model
- Models: how many, how long, and where pictures are used
- Stylist, make-up, studio or location, travel
- Retouching per image, and speed
How we quote
- You tell us your range: styles, platforms, season.
- We look at your samples and agree the shoot type per style.
- We write the scope: shot list, models, edits, file sizes.
- One quote, each cost on its own line.
What you get in the quote
- The shot list with shoot type and angles
- Models, stylist and make-up, each its own line
- Edited, colour-matched images per style
- Model usage period, and whether raw files are handed over
When you compare quotes, check edited images per style, retouching level, model usage period and raw files.
/ 06 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Brands and people are named only as public examples. They are not PromotEdge clients or endorsers unless stated.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
What people say
In their own words
What clients told us after working with PromotEdge.
“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player
No pressure. No sales pitch.
Send us the style list.We'll show you the plan.
Straight answers.
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It depends on styles, colours and shoot type, plus models, styling and retouching. Flat lay and ghost mannequin usually cost less per style than on-model. Models, make-up and studio costs are shown at actuals, line by line, before you approve the quote.
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On-model shows fit and drape, so it suits dresses and kurtas. Flat lay is quick and clean, good for T-shirts and kidswear. Ghost mannequin shows shape without a model. Many brands mix all three, choosing the shoot type style by style.
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A lookbook shows a whole collection as styled outfits, for buyers, store staff and your website. A campaign shoot makes a few hero pictures around one idea, for ads and hoardings. Planned together, one set of samples covers both, which saves time and money.
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Yes. Each marketplace publishes its own image guide for fashion sellers, and the guides change. They differ on background, size and number of images. We read the current guide for your category before the shoot and check every file against it.
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Yes. As general guidance, every model should sign a release saying where the pictures may be used and for how long. Ask for usage that matches your plans, because extending it later costs more. Keep signed copies with the files. This is not legal advice.
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As planning guidance, a catalogue usually takes two to four weeks from brief to final files. Late samples are the most common delay. Lookbooks and campaigns usually need longer. We confirm the timeline in the quote, once we have seen your style list and sample dates.
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Our in-house team of 65+ people delivers the shoot, with industry consultants and partner agencies where a job needs them. Our servicing team is based in cities across India. We meet you at least once every three months, and come to your city or site when a shoot needs it.
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Compare before and after on returns for colour or fit, the listing's conversion rate and the click rate on your main image. If returns stay high, the cause may be the size chart or the fabric description, and we will tell you plainly.