“Our HIS, billing, insurance desk and website each keep their own list.”
Map what each holds, then link the website and enquiry desk to the HIS (hospital information system) with a CRM.
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Industry · Healthcare · Hospitals
Hospitalwebsites and systems
Since 201565+ in-house teamKolkata office, 5 team bases
A website that shows today's doctors and slots, and a front desk that sees every enquiry.
A strategist calls you in one working day.
/ 01 Hospital websites and systems
A hospital websiteis a working tool.
Most hospital websites show a brochure, while the doctor roster sits on a notice board and the enquiries sit on one staff member's phone. PromotEdge designs hospital websites and builds the systems behind the front desk, and it does not run promotion or lead generation for hospitals.
We start with a CRM (customer relationship management: one place that keeps every enquiry, call and appointment request). Reminders for booked appointments, reports and AI tools for the office side of the work follow from there. The reason for our line is set out below.
We start at your front desk, not at your homepage.
- 2015working with Indian brands since
- 65+in-house team: strategy, creative, media and tech
- 4pillars under one roof: strategy, advertising, digital, on-ground activation (BTL)
- 6cities: head office in Kolkata, teams in Mumbai, Delhi, Bangalore, Guwahati and Bhubaneswar
/ 02 Services
Services forhospitals.
Design, website and systems only. We run no promotion for hospitals.
Hospital website
A fast, phone-first site with the doctor list, OPD timings and emergency numbers.
UI and UX design
Clear screens for booking and reports, easy for older patients and families.
Forms and print design
Forms, discharge papers and signboard artwork in one clear style.
Brand look and guidelines
One set of logo files and a one-page guide to colours and fonts.
Front-desk CRM
One list of every call, form and message, each with an owner and a status.
WhatsAppSystems connected
Map what your HIS, billing and insurance desk hold, and link them where vendors allow.
Reminders and workflow
Reminders for booked appointments, and set steps for who does what when a request arrives.
Reporting dashboards
A monthly page of your own desk numbers: requests received, answered, waiting, dropped.
AI tools for the office
Sort messages and draft routine replies for staff to check. Never medical advice.
/ 03 Checklist
Brand basics checklist
Tick what you already have. The design, website and systems items are where we can help.
The basics
6 items
- Logo and brand guidelinesOne set of logo files and a one-page guide to colours and fonts.
- Domain and business emailyourname.com and name@yourname.com, not a free mail address.
- A website that works on phonesFast, secure, with Call and WhatsApp buttons.
- Business cardsName, role, phone, email and website.
- Letterhead and invoiceYour legal name, address and tax details, with your logo.
- Company profile or brochureOne document you can send on WhatsApp.
For hospitals
6 items
- NABH mark, only if you hold itNational Accreditation Board for Hospitals and Healthcare Providers. Only for services in scope.
- Charges and facilities shown plainlyClinical Establishments Act, 2010, where your state has it.
- Emergency and ambulance numbers on every pageGood practice: one record feeds every page.
- Doctor list and OPD timings in one recordGood practice: your desk edits it once.
- Patient-consent formsDigital Personal Data Protection Act, 2023, sections 5 and 6, and section 9 for children.
- Enquiry and appointment systemOne list of every call, form and message, each with an owner.
/ 04 Order to start
From first visitto a working system
| Step | What we do | Why |
|---|---|---|
| 1. Discover the front desk | We sit with your registration, appointment, insurance and billing desks. | It shows where work gets stuck. |
| 2. Design and build | Graphic design, UI (user interface) and UX (user experience) that work first on a phone, then the website, with emergency numbers on every page. | You approve screen by screen. |
| 3. Connect enquiries to a CRM | Enquiries from the form, phone or WhatsApp go into one CRM, each with an owner and a status. | One list of every enquiry. |
| 4. AI tools and training | Office AI tools that staff check, short training for each desk, and a monthly dashboard. | Staff run it without us. |
Digital health records are growing fast, and public and private hospitals can join. A hospital site works when its facts and its desks agree.
Hospital websites and systems in depth
The digital health background
By July 2026, over 104 crore health records were linked to over 93 crore ABHA accounts (a patient's digital health ID). Public and private hospitals can join the Ayushman Bharat Digital Mission (ABDM) network with ABDM-enabled software. A government scheme reimburses the cost of digitising.
Source: Press Information Bureau, Ayushman Bharat Digital Mission: India's Digital Health Backbone, 6 Jul 2026, read 10 Oct 2026 (https://www.pib.gov.in/PressReleasePage.aspx?PRID=2281466®=3⟨=1)
How a family uses the site
Our view: a family often reaches a hospital in a hurry. They look for the emergency number, the address, visiting hours and the doctor's day. They drop out when the page is a PDF, a number is old or nobody answers the form.
What you can do, and what is not ours
You can name one owner for each fact on the site, and ask your IT head which systems can share data. Clinical content, the medico-legal check and your brand rules are yours. Your HIS vendor sets what it can connect. We do not run promotion for hospitals.
How we would deliver, and why each step
We start at the enquiry desk, because that is where requests get lost. Next come the site pages that feed it, because a wrong timing wastes a patient's trip. Then the CRM and reminders, then reports. Each step is small, so staff learn one thing at a time.
Bodies to know
NABH: the National Accreditation Board for Hospitals and Healthcare Providers. It calls itself India's apex body for healthcare quality and patient safety.
ABDM: the Ayushman Bharat Digital Mission, which runs India's digital health records. The National Health Authority runs its common gateway.
NATHEALTH: a healthcare industry forum set up in 2012 to work with policymakers.
Source: Official sites of each body, read 10 Oct 2026. ABDM and the National Health Authority: PIB backgrounder, 6 Jul 2026
Unsure which desk to start with? Walk us through how an enquiry travels today. Walk us through it
/ 05 Common blocks
What gets in the wayand the way through.
“The website shows our cardiologist on Tuesdays. She moved to Thursdays long ago.”
Keep doctors and OPD timings in one record your desk edits, and let the website read from it.
“Our CEO asks how many calls we lose. Every answer is a guess.”
Log each call with an owner and a status. A dashboard then shows what was dropped.
“The insurance desk chases cashless approvals by phone.”
Log the time and owner of each request. IRDAI, the insurance regulator, asked insurers in 2024 to decide cashless requests within an hour.
“Booking forms mail an inbox nobody opens. WhatsApp sits on one phone.”
Land every enquiry in one CRM with a named owner. WhatsApp goes to a shared inbox, for requests patients send, never offers.
Which of these costs your staff the most time? Tell us, and we'll show you the first fix. Show me the first fix
/ 06 Cost
What affects the cost of a hospital website and systems.
No price list. These things move the number.
We don't publish a price list. A written quote follows within 2 working days of a 30-minute strategist call.
What affects the cost
- Pages and departments. How many need pages.
- Systems and CRM. How many systems we link to your HIS.
- Review rounds. Your medico-legal check adds time.
How we quote
We look at your site and system screens, never patient records. You approve a written scope before work begins.
What you get in the quote
- The pages, designs, systems and training covered, in order
How it is billed
| Way of working | When it fits |
|---|---|
| Website project | Usually 4 to 6 weeks |
| Systems project | We confirm the timeline in the quote |
| Monthly support | Minimum 3 months, 30 days' notice to stop |
/ 07 Our stance
Why we do not promote, and the rules to follow
Rules read at their sources on 4 October 2026. Your medico-legal team has the final word.
Our stance: why we do not promote doctors and hospitals. Promotion can bring patients to a doctor on the strength of the promotion alone, and a patient who chooses that way, not on skill, may risk their life. So we run no promotion or lead generation for hospitals or doctors: no ads, SEO, social media, camps or referral schemes. This is our own line, not a judgement of hospital staff.
What the site may carry. The National Medical Commission (NMC) put its 2023 rules on hold in August 2023, so the 2002 code applies. Clause 7.12 lets a doctor-run hospital state its name and facilities, and its fees. Clause 6.1.1 bars soliciting patients.
Patient details. Clause 7.14 bars disclosing a patient's secrets, so a story, photo or name needs written consent. The Digital Personal Data Protection (DPDP) Act, 2023 asks for free, specific, informed consent.
General guidance, not legal advice.
/ 08 What happens next
What happensafter you ask.
For projects we think we can help, this is how it goes.
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop.
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
Keep exploring
Related pages.
The expertise that fits your business, and the places we work.
Website and systems
For clinics, dental or wellness
Proof and reading
Not sure what to fix first, the website or the front desk? Tell us how an enquiry travels. We will say honestly where it gets lost.
What people say
In their own words
What clients told us after working with PromotEdge.
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. …”
Bimal ShahExecutive Director at Fine Organic Industries Limited“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA Metaliks“PromotEdge has been a unique creative group amongst unique creativity world. …”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik Lighting“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. …”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics Group“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team. When the team is wonderful, the outcome will definitely be wonderful. …”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball League“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!! …”
Harsh GuptaManaging Director at Rishta Foods“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think …”
Joy BhattacharjyaCEO at Prime Volleyball League“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. …”
Mom MitraMarketing Head at Ilead“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & Diamonds“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirBrand Manager at PRAN RFL Group“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikMarketing Executive at Unimark Group“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan). I would like to give you a brief detail. …”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVB“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease. …”
Satabdi SahuLead - Brand and Content at ABP Education“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team). …”
GibaBrazilian Former Volleyball Player“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. …”
Hardeep SinghMarketing ConsultantIndependent view“It’s a great way to be back at PromotEdge. …”
Priyam GhoseContent Creator
Hospitals
Tell us how your front desk works.We'll show you what to fix first.
Straight answers.
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No. We run no promotion or lead generation for hospitals or doctors. Promotion can bring patients to a doctor on the strength of the promotion alone, and a patient who chooses that way may risk their life. We are glad to work on your website design and your systems.
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We design and build your website, with the graphic design and UI/UX that go with it. We set up the systems behind your front desk: a CRM, workflow, reminders, reporting dashboards and AI tools for the office side. We start with one desk.
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Yes, and with our full service, when they are run as businesses. Dentists and dental clinics are included too. See our healthcare page. The line we hold is for hospitals and doctors, where we do website design and systems only.
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We don't publish a price list. The cost depends on the pages and departments, the systems we connect and the review rounds. A written quote follows within 2 working days of a 30-minute call, and you approve it before work begins.
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Start with a 30-minute talk about your front desk. A written scope and quote follow within 2 working days. Our in-house team of 65+ does the work, and our servicing team, based in cities across India, meets you in your city at least once every three months.