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The dates that matter to Indian marketers, and how to plan around them.

Since 201565+ in-house team6 cities

Updated 9 Oct 2026

Brands we have worked with

  • Sai Angan
  • Rupa Peekaboo
  • Tea Junction
  • Zandu Vigorex
  • Fox & Mandal
  • Veedol
  • Tata Efee
  • Avadh Sugar & Energy
  • Taj Cement
  • Weichai
  • Rerasathi
  • Honest AI
  • Walton
  • Supertron
  • Balrampur Foundation
  • Fine Organics
  • Kopran
  • Bengal Aerotropolis Projects Limited
  • FIVB
  • Hanumanta Foods
  • Linc
  • Nitya Gold & Diamonds
  • Novozymes
  • PSPL
See all 122 clients
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Which dates should youplan around?

This section lists the dates Indian marketers plan around, such as government holidays and festivals, and says which ones can move. Each calendar names its source and the date we read it, and gives planning notes you can adapt.

We publish a new calendar each year and add regional dates once governments publish them. Where a source gives no date, we leave it out instead of guessing.

Calendars show the date we last checked them. When a date changes, we update the page and say so.

The planning notes next to each date are our own view, written for marketers who need to decide what to run and when. They are prompts, not rules, so adapt them to your customers and your sales record.

Start with the marketing calendar for India, 2027. Then build the plan around it with our marketing plan template and digital marketing strategy guide.

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In their own words

“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. …”
Bobby SrinivasBobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh India
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them. …”
Anish Basu MallikAnish Basu MallikMarketing Executive at Unimark Group
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory. As a client, we found PromotEdge very professional and dedicated towards any project assigned to them. …”
Sharif Rezwan KabirSharif Rezwan KabirBrand Manager at PRAN RFL Group
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Straight answers.

  • We publish one each year and add regional dates when states publish them. Each page shows the date it was last checked. If a date changes, we update the page and say so, so you can always see when the information was last confirmed against its official source.

  • Use it to plan, then confirm the dates that matter against the official source, which each page links by name. Some festival dates depend on the moon and can move by a day. Book media and stock with a spare day, and check again close to the date.

  • The dates come from official sources, such as the Department of Personnel and Training's holiday list. Each page names its source and the date we read it. Where a source gives no date, we leave it out instead of guessing, and we add it when the official list is published.

  • It lists the dates Indian marketers plan around, such as government holidays and festivals, and says which ones can move. Each calendar has planning notes you can adapt to your own customers and sales record. These notes are our view, written as prompts and not as rules.