Listing and catalogue content
Titles, bullets, images, infographics, A+ content and catalogue attributes. Titles, bullets, images, infographics, A+ content and catalogue attributes, written for each platform's search and for small screens.
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Digital · Ecommerce · Marketplaces and quick commerce
Ecommerce marketing agency in India
PromotEdge is an integrated marketing agency in India that offers ecommerce marketing to businesses across the country. Run each product on margin.
A strategist calls you in one working day.
In short Ecommerce marketing means getting your products found and bought on Amazon, Flipkart, quick commerce apps and your own store. We judge every product on the money it leaves after all costs, not only on sales.
/ 01 What's included
Ecommerce marketing services for every platform, one plan
01
Amazon account management
Listings, A+ content, Brand Store and ads, watching for spend that buys sales anyway. We run your Seller Central account and Brand Registry. We write your listings and A+ content, and we build your Brand Store. We also run Amazon's Sponsored ads, and we watch for ad spend that buys sales you would get anyway.
02
Flipkart account management
Seller Hub listings, Flipkart Ads, F-Assured readiness and sale-event plans. Seller Hub listings, Flipkart Ads, F-Assured readiness and sale-event plans. Strong beyond the metros; deep discounts can leave no margin after fees and returns.
03
Quick-commerce marketing
Catalogue, pack sizes, stock checks and in-app ads for Blinkit, Zepto, Instamart and more. Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes and BigBasket (BB Now): catalogue, pack sizes, dark-store availability checks, in-app ads and launch offers. Listing runs through each platform's category team, so your sales head joins the talk.
Marketplace ads
Brand defence, category and competitor campaigns. Brand defence, category and competitor campaigns, with budgets by SKU and weekly bid reviews. Myntra, Nykaa and Meesho only where your range, price band and margins fit.
Ratings and brand protection
Honest review requests within platform rules, replies to buyers. Honest review requests within platform rules, replies to buyers, and action against hijackers. No fake reviews, fake countdowns or hidden charges: rule-breakers can lose the Buy Box or be suspended.
07
D2C store growth
Checkout fixes, Google Shopping, Meta Ads, and email and WhatsApp for repeat orders. Checkout fixes, Google Shopping and Performance Max through Google Ads, Meta Ads, and email and WhatsApp for repeat orders.
SKU-level reporting
Sales, ad spend, ACoS, returns, ratings and margin for each SKU, per platform, monthly. Sales, ad spend, ACoS, TACoS, returns, ratings and contribution margin for each SKU (stock-keeping unit, one product in one size or pack), per platform, every month.
We work with D2C brands and FMCG (fast-moving consumer goods) makers, from startups to listed groups, whose products already sell somewhere. Makers of industrial parts, healthcare products and real estate fittings can sell on marketplaces too. Platform rules, ad formats and seller fees change often, so we read each platform's current policies at the start of every engagement.
- Since 2015
- 65+ team
- 121 clients
- ISO 9001:2015
/ 02 What clients say
What people say
“We are thoroughly impressed with the extensive knowledge and professionalism demonstrated by PromotEdge. Their adept management of our digital and creative requirements has significantly contributed to our satisfaction with their digital marketing services and expertise.”
Rahul MishraAssistant Manager Digital Marketing & Ecommerce at Magik LightingElectricalsABP Education
“Working with PromotEdge has been an enriching experience for ABP at many different levels. Your understanding of the digital space, customized brand solutions and prompt servicing have helped us achieve our brand goals with so much ease.I would like to especially thank the creative development team, the digital strategy team and above all the servicing team with whom I have worked in close association with, for their all-round support. I wish you all the best in your upcoming projects and I look forward to collaborating with you in future as well.”
Satabdi SahuLead - Brand and Content at ABP EducationEducationTATA Metaliks
“PromotEdge has been working with our organization for social media management and other creative activities. They are responsive, supportive and hard working. We look forward to a long and positive relationship with them.”
Medha SharmaStrategic Head at TATA MetaliksSteel and metals
“PRAN & PromotEdge have been working together for last 1.5 years. Throughout, the work experience is good and satisfactory.As a client, we found PromotEdge very professional and dedicated towards any project assigned to them.Most importantly, They have a bunch of energetic young people who always think from clients’ point of view and come up with the solution which is appropriate for them.I would personally refer PromotEdge to those who want creative and contemporary work.We wish PromotEdge a successful journey ahead.”
Sharif Rezwan KabirBrand Manager at PRAN RFL GroupFMCGBrahmaputra Volleyball League
“I really want to thank Sayantan and his team from PromotEdge because what I find good in them is that, the team.When the team is wonderful, the outcome will definitely be wonderful. I have seen the first cut of the reel which they shot the first day, and they gave us on the morning of the second day.The entire first day they worked so hard and over the night they have edited and on the morning they shared it with us.This is just fabulous and the commitment they have shown. The FIVB team has said that they are very happy with team PromotEdge.And when I showed this clip to my friends, those who are from this industry, they (also said that they) have done a fabulous work.So happy and compliments to the team -- Sayantan and PromotEdge team.Thank you.”
Abhijit BhattacharyaFormer Captain Indian VolleyBall Team; and Founder of Brahmaputra Volleyball LeagueSports“In the city of Kolkata , there are very few full service advertising agencies which are compact, agile, quick and yet have the vision and creative /executional abilities of large reputed agencies. My experience with PromotEdge has been extremely satisfying and they have done world class job for Brand Building exercise of LION INDIA.In my professional life spanning over 4 decades I have always worked with leading agencies like Lintas, Grey, etc so my benchmarking was rather high. I am delighted to say that i did find the agency measuring up nicely on every parameter of our expectations. The team […] comes majorly from experienced staff who have had experience in large agencies. Added to this is the” young oozing with unique new.”
Hardeep SinghMarketing ConsultantShyam Metalics Group
“We have been working with PromotEdge for almost a year. We have engaged them to manage our Digital marketing campaigns and are impressed with the outcome. Within weeks, we had noticed an increase in performance and they continuously worked on adapting to a new strategy if required to get the maximum mileage for us based on our requirements. A big thank you to their team, and I would highly recommend them to anyone who is considering growing on their Digital Space.”
Shubham GadodiaDeputy Brand Manager at Shyam Metalics GroupSteel and metalsUnimark Group
“As a progressive and emerging digital marketing company, PromotEdge is doing something right to enhance the experience of companies associated with them.The format they have created is great, there is a smooth flow of communication, great brainstorming sessions and additionally super ideations and executions.Pritha, the account manager, has always been supportive. Whether day or night, weekday or weekend, she came through and solved the problems.…”
Anish Basu MallikMarketing Executive at Unimark GroupReal estate
“PromotEdge is one of the most hard working creative agency that LISTENS ! Do I need to say anything more ?!!!!Saurav is one of the most open person I have come across who is ready to speak abt the elephant in the room , that no body wants to talk about !”
Harsh GuptaManaging Director at Rishta FoodsFMCGBirdman Chemeng Pvt Ltd.
“PromotEdge has been a unique creative group amongst unique creativity world. Approaching, analysing, understanding the deliverables with ethos and transferring the same into a spellbound creative identity, just cut out for clients’ requirement are signature values of the team. A huge ROI, thy name is PromotEdge.”
Rajat ChatterjeeHead Business Development at Birdman Chemeng Pvt Ltd.Manufacturing
“An aligned partner is always a welcoming step. Someone who can think deep through lines, understand the matrix of product management. Fortunate enough, PromotEdge has been a partner in progress for me. Their uniqueness lies in their hands down knowledge of delivering the strategy and communication needed for the hour. A practical approach to ensuring return of investment has been the day one mantra. An advisory to an executionist, the systematic approach by team PromotEdge has been the impeccable.”
Bobby SrinivasChief Manager Marketing & Brand Marketing at Utkarsh IndiaSteel and metals“I had a great time in Kolkata, I met entire PromotEdge team and they are amazing. Design language that they follow is crazy, the copywriting is crazy. I think they are one of the best digital marketing agencies, not just in Kolkata, entire eastern region and I think brand should not leave the chance to interact with these guys, make stories together.So, if I had something here, I would have definitely collaborated with them and worked. Now is the time, I mean it’s not even a question whether digital is important or not you don’t have an option today. Go digital work with PromotEdge and create your brand stories. Thank You.”
Manish PandeyConsultant & Coach to Content Creator“The PromotEdge Agency stay with us all these 3 days, since when we arrived..more, more than 3 days. Since in the airport, they stayed together with us (FIVB team).Sayantan and his team is providing you to see this video.I just (want to say) _Shukriya_. Thank you so much for your team, because we are here in front of the camera but all the team is behind. The entire team together did this great job so that you can see how much volleyball is a lovely sport.”
GibaBrazilian Former Volleyball PlayerSports
“PromotEdge and their team did an excellent job with our website. They engaged with every team member, understanding their needs with great patience before collating them into a user requirement and a design spec. The result was both aesthetically pleasing and usable. PromotEdge continues to support us and our ever-growing and very demanding wish list. We hope to grow this relationship beyond website design and into content development. I am confident that PromotEdge's team will continue to guide us in delivering product content to our global customers, making the website an important tool for product awareness and lead generation.”
Bimal ShahExecutive Director at Fine Organic Industries LimitedManufacturing
“I've known PromotEdge for quite a few years. PromotEdge is passionate, knowledgeable, and destined for success. What stands out is their positivity, energy, passion, and innovative thinking. They bring a warm presence to their work. Best wishes to PromotEdge.”
Mahendra SurekaFounder & CEO at India MACJ - A Buyers Choice Home InspectionsReal estate
“I am delighted with the successful launch of our new website, thanks to the exceptional support from PromotEdge. I extend my gratitude to Benjamin and the team for their dedication and hard work, which has resulted in a new, fresh-looking site that perfectly meets our expectations.”
Mom MitraMarketing Head at IleadEducation
“I commend PromotEdge as a content and advertising partner. I applaud their top-notch team, swift problem-solving, and outstanding digital media work for my brand. I express my happiness and eagerness for a long-term partnership.”
Priyanka GuptaDirector at Nitya Gold & DiamondsJewellery retailPrime Volleyball League
“I would just like to congratulate, PromotEdge Led by Sayantan and his Team who have done an absolutely fantastic job of branding for the Kolkata Thunderbolts, the Branding, the social media campaign was bang on, and I think it help not just the Kolkata Thunderbolts but its really helped me because in the East there was at least one Team that looking very well promoted and branded. Thanks guyz, well done.”
Joy BhattacharjyaCEO at Prime Volleyball LeagueSports
“Hi, my name is Hitesh Malhotra. I'm working in FIVB. We are working with PromoteEdge (with Team Sayantan).I would like to give you a brief detail. So when we started this project, we had a good discussion with them. And personally, I feel PromotEdge is kind of a one stop solution for us. So basically, they provided us the whole storyboarding regarding the digital assets and how we can use those with our ambassadors programme.They helped us a lot to structurize the whole concept from our side. So in fact, there were a lot of great ideas they provided, guiding us...what we should do and what we should not do in this regard.And the best part was that they were very clear from there, from the whole blueprint. So they understood our request from the proposal and then accordingly they executed it.”
Hitesh MalhotraSports Development at Fédération Internationale de Volleyball - FIVBSports“It’s a great way to be back at PromotEdge. I had a great time working them in Kolkata Tunderbolts doing the Volley Biswas character and they all are like good friends like family Saurav Bhaiya, […], and as I speak, I see Sayantan da walking in. HA HA! But it’s been a great experience I am glad to again meeting them and being here at the PromotEdge. Make Calcutta relevant again.”
Priyam GhoseContent Creator/ 03 Talk to us
Tell us what is not working
A strategist calls you in one working day. We use these details only to reply to you, by call or WhatsApp.
- One page, six answers.
- Where the growth is, what to say, which channels.
- A starting budget, quick wins, what to measure.
Rather talk now?
What happens after you ask
- 01
A strategist calls you
In one working day: a 30-minute call with one of our strategists about your business and what is not working.
- 02
You get a 1-page plan
A short, honest plan: what to fix first and what we would do. It is free.
- 03
A quote, if you want one
If you want to go ahead, we send a quote within 2 working days.
We confirm the timeline in the quote. Contracts start at 3 months, with 30 days' notice to stop. A single job, such as one event or one print run, is quoted as one project.
Ecommerce marketing for your industry
- D2C and ecommerceListings, ratings and ads on Amazon, Flipkart, Myntra, Nykaa and Meesho.
- Industrial manufacturingMarketplace listings for your standard parts and spares.
- ExportersMarketing for exporters
- SportsListings for your merchandise and kits on Amazon.
- SaaS and techMarketing for SaaS companies
- AI companiesMarketing for AI companies
- Electricals and appliancesListings and ads that show star labels and BIS details.
- FMCGListings and search ads on Blinkit, Zepto, Swiggy Instamart and BigBasket.
- Retail and jewelleryCollections on marketplaces and your own store, judged on margin.
- Tea and agribusinessListings and ads on Amazon and Flipkart, plus your own store.
Show all industriesShow fewer
- AutomotiveAmazon and Flipkart listings for parts and tyres, with clear size details.
- BFSIMarketing for BFSI
- Building materialsPaint, fitting and tool listings on Amazon and Flipkart.
- Construction equipmentEarthmoving machine spares listed on marketplaces.
- EducationCourse books and study kits listed on Amazon and Flipkart.
- Energy and solarMarketplace listings for solar lights and small inverters.
- FranchiseMarketing for franchise brands
- Gaming and esportsHeadset and controller listings, with ads on Amazon and Flipkart.
- HealthcareListings for wellness products, worded within the rules.
- HospitalityMarketing for hospitality
- IPO and listed companiesMarketing for listed companies
- Local businessesMarketing for local businesses
- LogisticsMarketing for logistics
- Media and entertainmentBooks, vinyl and fan merchandise sold on Amazon and Flipkart.
- NGOs and social sectorCrafts made by your self-help groups, on Amazon and Flipkart.
- Political campaignsMarketing for political campaigns
- Professional servicesMarketing for professional services
- Real estateMarketing for real estate
- StartupsFirst listings on Amazon, judged on money left after costs.
- Steel and metalsMarketing for steel and metals
/ 04 Common challenges
Common ecommerce marketing problems and how we fix them
A typical challenge, and how we work on it. This is an example, not a named client's result.
“Our Amazon sales are up, but we're losing money.”
Gross sales hide commission, fees, returns and ad spend. We report contribution margin (what a product earns after every cost) per SKU, then cut spend on products that lose money. If margin is already thin, we suggest price, pack-size or channel changes first.
How we work on this
What we look at first
- Commission, fees, returns and ad spend for your biggest products.
- Which products need ads to sell.
The steps we take
- Audit listings, ads, stock and pricing on every platform.
- Work out contribution margin (what a product earns after every cost) for each SKU (one product in one size).
- Cut ad spend on the products that lose money.
- If margin is thin, change price, pack size or channel first.
- Report on margin every month, SKU by SKU.
What changes when it works
You can see which products earn money and which only add to sales. Ad budget moves to the ones that pay.
What we need from you
One month of sales and fees.
“Our ads spend a lot and sell very little.”
Budgets are usually spread across every product and keyword. We start with hero SKUs (the few products that sell, or should), keep brand terms apart from category and competitor terms, and add negative keywords.
“We're listed on Blinkit, but shoppers never see us.”
On quick-commerce apps, a product out of stock in the nearest dark store isn't shown at all. We check availability city by city before spending on ads.
How we work on this
What we look at first
- Whether your product is in stock in the nearest dark store, city by city.
- Which hero products have steady stock.
The steps we take
- Check stock in the nearest dark stores, city by city, before any ad spend.
- Pick a few hero SKUs (products that sell, or should) with steady stock.
- Each week, compare your master sheet with the listing details.
- Run brand and category ads where stock is steady.
- Pause spend where stock is sold out.
What changes when it works
Where stock is steady, a shopper nearby can find the product. Ad money goes only where it can be bought.
What we need from you
Your master sheet and the latest stock lists.
“Our product page looks weak next to competitors.”
Titles, images, bullets and A+ content (the richer description section a registered brand can add on Amazon) are rewritten for search and for a buyer on a phone.
“Someone is selling our product cheaper, and it may be fake.”
We use Brand Registry, listing controls and each platform's complaint tools to report hijackers and counterfeits, with evidence.
“Every sale event, we scramble at the last minute.”
We plan Prime Day, The Big Billion Days, Diwali and other peaks with your operations team well ahead. Stock and prices come first, then offers and budgets.
“Returns are eating whatever margin we have left.”
We read return reasons SKU by SKU. In fashion, wrong size charts are common; misleading photos and weak packaging are others. Fixing the listing or the pack often beats more ad spend.
How we work on this
What we look at first
- Return reasons for your top products, SKU by SKU.
- The photos, size chart and pack of products that come back most.
The steps we take
- Read return reasons SKU by SKU (one product in one size).
- Sort them: wrong size chart, misleading photos, weak packaging.
- Fix the listing or the pack before spending more on ads.
- Rewrite titles, bullets and images for a buyer on a phone.
- Show returns and contribution margin in the monthly report.
What changes when it works
A buyer gets what the listing showed, so fewer parcels come back. Your team can see what each product still earns after returns.
What we need from you
Your return reports from each platform.
“Our own website only sells when we give discounts.”
We fix speed and checkout first, then build repeat orders through email and WhatsApp, so the site is more than a coupon page.
“We can't decide between marketplaces and our own website.”
Most consumer brands need both. The right split depends on your category, price point and margins, so we work it out with your numbers first.
“We have too many products to work on all at once.”
We start with hero products: the ones with good margins, clear demand and strong reviews. The rest come later.
“We have very few reviews on our listings.”
We send honest review requests within platform rules and reply to buyers. Every buyer gets asked, not only the happy ones.
“Cash-on-delivery orders keep coming back undelivered.”
Start by confirming COD (cash on delivery) orders before you dispatch them. Our blog guide on reducing RTO (orders sent back undelivered) shows what one RTO costs and five fixes in order.
“Our price on one platform clashes with our offer on another.”
Prices and offers fight each other when each channel is planned alone. We keep one sheet of listings, prices and stock, and plan the channels together.
“Our reports are full of ACoS and TACoS, and we can't tell how we're doing.”
Both compare ad spend with sales. Your monthly report leads with contribution margin per product (what each one earns after every cost), and those two figures come after it.
“Marketplaces keep our customers, and we can't reach them again.”
Marketplaces keep much of the customer data, and your own store gives you margin and data. We plan the two together, and build repeat orders on your own store through email and WhatsApp.
“We make parts, not consumer goods. Is a marketplace any use to us?”
It can be. A maker of parts or equipment may list on marketplaces and still win orders through enquiries, so we plan around how you sell.
What we cannot fix
- “Can you commit to a monthly sales target?”
No one honestly can, and we don't. Your monthly report shows what each product earns, so you can judge the work yourself.
- “Can you get the platforms to lower their fees?”
Platforms set their own fees and change them often, so we can't. If margin is thin, we suggest price, pack-size or channel changes.
- “Can we show a low price and add the charges at checkout?”
No, because ASCI (the ad industry's self-regulator) says quoted prices must include the taxes and fees a buyer has to pay. Try a different price or pack size instead.
- “We've never sold anything yet. Can you make it sell online?”
We work with products that already sell somewhere, so this isn't the right start. Read our guide to digital marketing for ecommerce first.
/ 05 How we work
How our ecommerce marketing works: from audit to margin report
Listing fixes on products with traffic can lift conversion within weeks; ads sell from the first days; rankings and reviews take months. No marketplace case study is published yet, so we show no ecommerce results here. What you can check is how we report.
- 01
Audit every platform
Listings, catalogue, ads, ratings, stock and pricing wherever you sell, compared with the sellers who win your category searches.
- 02
Choose the hero SKUs
We start with products that sell, or should: the best margins, the clearest demand and strong reviews. The long tail comes later.
- 03
Fix the listings
Titles, bullets, images, A+ content and catalogue attributes rewritten for search and for a buyer on a phone.
- 04
Switch on the ads
Brand, category and competitor campaigns, with negative keywords and budgets set SKU by SKU.
- 05
Run the calendar
Sale events, launches, festive peaks and stock plans agreed with your operations team weeks ahead.
- 06
Report on margin
Weekly ad changes and a monthly report on sales, TACoS, returns and contribution per SKU, per channel.
Tools we use for this
- Amazon Ads: setting up sponsored ads and checking them.
- Flipkart Ads: setting up ads inside Flipkart and checking them.
- Blinkit, Zepto and Swiggy Instamart seller dashboards: listings and ads on the quick commerce apps.
- Shopify: building and managing online stores.
- Google Analytics 4: counting visits and what people do on the site, including enquiries.
Platforms that matter for this service in India:
AmazonFlipkartMyntraAjioMeeshoNykaaTata CLiQJioMartFirstCryBlinkitZeptoSwiggy InstamartBigBasketFlipkart Minutes
Tool names and logos belong to their owners. Shown for reference purposes only.
Led by Avi, Quick Commerce & Marketplace Lead
Our beliefWe can't do magic alone. The more involved you are, the faster you see results.
/ 06 Ecommerce marketing agency
What is ecommerce marketing? Sell more, keep more
Ecommerce marketing for brands selling on Amazon, Flipkart, quick commerce and their own store. More sales can still mean less money.
More sales can still mean less money. PromotEdge is an ecommerce marketing agency.
Our ecommerce digital marketing services run listings, ads and ratings for brands on Amazon, Flipkart, Blinkit, Zepto and Swiggy Instamart, and grow their own D2C (direct-to-customer) websites, so each product sells at a profit.
Marketplaces bring ready buyers but take fees and keep much of the customer data. Your own Shopify store or website gives you margin and data, but you bring every visitor. Many brands run both, and we plan them together so prices and offers don't fight.
Quick commerce, the 10-minute delivery apps, is closer to modern trade. Being in stock in the right dark stores (small warehouses that each serve a few neighbourhoods) decides most of the result before any ad runs. Unlike a marketplace listing, ranking and availability are local.
D2C brands can read marketplace marketing for D2C brands, food brands can read quick commerce and marketplaces for food brands, and brands of fans, lights and wires can read marketing for electricals and appliances brands. The paid side is on our performance marketing for D2C brands page. New to selling online? Read our guide to digital marketing for ecommerce.
Based in Kolkata? See ecommerce marketing in Kolkata.
/ 07 Cost
How much does ecommerce marketing cost in India?
We don't publish a price list. Management is a monthly fee set by the platforms and SKUs we handle, or a one-off listing project. Platform commissions and ad spend are separate, paid to the platforms. We send the quote within 2 working days. Our cost guides explain how ad media is priced.
What affects the cost
- Platforms: Amazon, Flipkart, quick commerce, other marketplaces and your own site
- Number of SKUs, and how many need new listing content
- Ad budgets and the number of ad accounts
- Catalogue design work: images, infographics and A+ content
- Sale-event support and brand-protection work
How we price it
- We ask which platforms you sell on, your top SKUs and your margin per sale
- We audit your listings, ratings, ad accounts and catalogue images
- We write a scope by platform: account work, listing rewrites, ads and sale events
- You get a quote with our fee, catalogue work and platform charges on separate lines
What you get in the quote
- The platforms and the number of SKUs covered
- Listing rewrites and A+ content, and for how many SKUs
- Ad account management, with the ad budget shown as your spend
- Sale-event plans, brand-protection checks and the monthly report, if you want them
Ask any agency to show every platform charge line by line. We do.
Go deeper
Ecommerce marketing: more detail
How we deliver it, and why
How your business model changes the plan
A D2C brand uses marketplaces for reach and its own site for margin and repeat orders. A packaged-goods maker adds quick commerce, where stock sits in local dark stores. A maker of parts or equipment may list on marketplaces and still win on enquiries.
- Audit every platform side by side. Prices and offers fight each other when each channel is planned alone. One sheet of listings, prices and stock.
- Start with hero SKUs. Ad money works hardest on products that already sell. A short list with margin per SKU.
- Check quick-commerce stock city by city. A product not in the nearest dark store is not shown at all. Availability by city before ads start.
- Rewrite listings for search and for phones. Conversion can lift before you spend more on ads. Before-and-after listing pages.
- Plan sale peaks with your operations team. Stock and price come first; offers and ads follow. A calendar with an owner for each date.
- Report margin per SKU. Gross sales hide fees, returns and ad spend. Monthly contribution per SKU, per channel.
Ecommerce rules, and a marketplace we run ourselves
Ecommerce rules, and a marketplace we run ourselves
Rules for honest listings: ASCI
ASCI's online guidelines say quoted prices must include non-optional taxes and fees. This stops drip pricing. They also call it bait and switch to show a product and then say it is out of stock. So we check stock before ads.
Source: ASCI, Guidelines for Online Deceptive Design Patterns in Advertising, 15 June 2023, read 10 October 2026
A marketplace we run ourselves
Desi Machines is a PromotEdge group brand: an online marketplace for heavy machines. Running it keeps us close to a seller's daily questions on catalogue, trust and enquiries.
AI in ecommerce marketing: today and next
Today: Amazon's listing tools
Amazon says its AI tools can draft listing details from a photo, a web page or a spreadsheet. They can also fill missing details and make A+ Content. The seller stays responsible for accuracy. Check which tools your India account shows.
Source: Amazon seller blog, page dated 3 November 2025, read 10 October 2026
Today: Google Merchant Center
Google says Merchant Center needs AI-generated product images to carry IPTC DigitalSourceType metadata, and AI-generated product data to be labelled as AI-generated.
Source: Google Search Central, guidance on generative AI content, page updated 1 October 2026, read 10 October 2026
Next
Our view: listings will be drafted faster, and every seller's will look alike. Real photos, true claims and sound margins will set you apart. Want a second look at yours? Get my free growth plan.
Ecommerce and marketplace marketing: common questions
Short answers. For anything else, call or WhatsApp us.
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Ecommerce marketing is the work of selling more online, at a profit. It covers marketplaces like Amazon and Flipkart, quick-commerce apps and your own website: listings, ads, ratings, sale-event plans and Google and Meta traffic. A good agency reports profit per product, not just sales.
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Most consumer brands need both. Marketplaces bring shoppers who are already searching; your own site brings margin, customer data and repeat orders. The right split depends on your category, price point and margins, and we model it with your numbers before recommending one.
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We manage listings, A+ content, Brand Store, advertising, reviews and brand protection inside your Seller Central account, through user access, so the account stays in your company's name. We are not an official partner of Amazon, Flipkart or Blinkit, and we do not claim to be. You keep full control and see every change.
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Yes. We plan catalogue content, availability checks and in-app ads for quick-commerce platforms, because stock sits in local dark stores. The apps sell sponsored listings in search results and category shelves, plus banners. You buy them through each platform's ad tools or account team. They work only on SKUs that are reliably in stock in your target cities.
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Yes. We work remotely, with a servicing team in cities across India. We talk daily, visit every month, and sit at your warehouse or office when a job needs it. We also review progress with you online every week, so quality and delivery stay on track. Accounts run through user access you control, and we check quick-commerce stock in each city.
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Enough to learn which keywords convert for your hero SKUs, then more where margin supports it. ACoS (advertising cost of sales) is ad spend divided by the sales the ads claim. TACoS is ad spend divided by all your sales, including organic. We set a TACoS your unit economics can carry.
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You get a monthly report leading with contribution margin per SKU, then sales, ad spend, TACoS and returns. Listing fixes can lift conversion within weeks; category rankings take months. Nobody can honestly guarantee marketplace revenue or ROAS (sales for every rupee of ads), and we don't.
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Fees depend on how many platforms and SKUs we handle, how many ad accounts there are, and whether catalogue content and creative are included. Platform commissions and ad spend are separate. We don't publish a price list; we quote after a first conversation.
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Management is a monthly fee set by the platforms and SKUs we handle, so it has a 3 month minimum, then 30 days' notice. A one off listing project is different, and is quoted for the job. Platform commissions and ad spend are paid to the platforms, shown line by line.
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Avi Saraf, Quick Commerce and Marketplace Lead, runs the listings and marketplace ads. Jhalak Agarwal, Meta Lead, handles Meta and D2C ads. Sourav Majumder, Creative Designer, prepares design and artwork files. The people who plan your platform work are the ones who do it.
Talk to us about ecommerce marketing
A strategist calls you in one working day.
Guides on this topic
- Playbooks
What Dhanteras offers can a business run?
Dhanteras is Friday 6 November 2026. See offers for shops, jewellers and D2C brands, the rules on free and stock, and a plan for the days left.
- Diwali marketing
Diwali marketing ideas
Diwali marketing ideas for Indian businesses. Get 2026 and 2027 dates, a week-by-week plan, offers by business type and a way to measure results.
- Comparisons
Blinkit vs Zepto vs Instamart for sellers
Blinkit, Zepto and Instamart compared for sellers, from each app's own seller page: papers, time to start, pricing, payouts, ads and data. Updated 29 Oct.
- D2C marketing
D2C marketing strategy for Indian brands
D2C marketing strategy for Indian brands in plain words: what to fix before you spend, one job for each channel, the numbers to watch and a 90-day plan.
- D2C and quick commerce
D2C and quick commerce growth in India
D2C and quick commerce growth in India in plain words: where a brand can sell, what job each place does, which numbers decide and what to read first.
- RTO in ecommerce
How to reduce RTO in ecommerce in India
How to reduce RTO in ecommerce: what one RTO costs, how to find your own pattern and five fixes in order, from COD confirmation to packing. Plain words.
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Ecommerce marketing by city and industry, and related services
The same work in your city and your industry, and the services that go with it.
Ecommerce & marketplace marketing: specialist services
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What to sell, to whom, and why they should pick you.
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On-ground marketing services
Events, activations and shop branding, run within the PromotEdge group.